Management by measurement

There’s an old adage in business that says, simply, “If it isn’t measured, it isn’t managed.”

What’s in the cards? It all starts with a visit

Since before the Great Smoky Mountains National Park was chartered in 1934, Western North Carolina has been a sought-after destination for tourists from across the country and across the world. 

Permanent tourism director hired in Jackson

The Jackson County Tourism Development Authority has its first permanent employee following a unanimous vote from the Jackson County Commissioners this month.

Tourism tax hike for Haywood is DOA

Haywood County Tourism Development Authority Executive Director Lynn Collins has been making the rounds like a travelling saleswoman lately — pitching a room occupancy tax increase to anyone who will listen.

Room tax increase isn’t a slam dunk

Every few years, elected officials at the local and county levels of government dribble the ball down the court, passing it back and forth while advancing toward the hoop with the kind of unselfish teamwork that usually results in an easy layup.

Support heard for TDA tax increase

Supporters of a proposed hike in Haywood County’s room occupancy tax were silenced in the state legislature in 2013, but much noise was again made over the issue during the recent election. Now, with new players in place and old adversaries entrenched, is there a chance a room tax hike could pass?

Jackson unveils new ad campaign, celebrates upward tourism trend

After months of talking, planning and producing, Jackson County is set to unleash a new ad campaign and website showcasing the county’s best to a deep bench of potential visitors, and tourism director Nick Breedlove is enthusiastic about the results. 

Tourism entities have same goal, different focus

coverIf a rising tide lifts all boats, it only makes sense for organizations with common goals to work together, but cooperation hasn’t always come so easy for the Maggie Valley Chamber of Commerce and the Haywood County Tourism Development Authority.  

SEE ALSO:
• Three seats open on Maggie Chamber board
• The value of a Maggie chamber membership

Though both entities work toward the ultimate goal of promoting local tourism, arguments have surfaced throughout the years over funding and duplicating services. 

New Haywood Visitor Center opens in Maggie Valley

fr visitorcenterThe Haywood County Tourism Development Authority will celebrate the grand opening of its new visitor center with a ribbon cutting ceremony at 4 p.m. on Wednesday, June 15. What remains to be seen, however, is whether visitors to Haywood County will follow them.

Jackson tourism signs new marketing contract

fr jaxTDATourism folks in Jackson County are feeling hopeful after hiring a new marketing firm to spread the word about the county’s hidden wonders.

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