The Nantahala Racing Club and Nantahala Outdoor Center announced they have been honored with the American Canoe Association’s 2025 “Event of the Year” award for hosting the 2025 Junior Olympics and Regional Teams Development Camp. 

Bunny Johns became a paddler mostly by accident.

As a college freshman in the early 1960s, she’d lined up a summer job in her hometown outside of Atlanta but returned to discover the position had fallen through. Then a friend of hers called to say she’d been offered a job teaching swimming at Camp Merrie-Woode in Sapphire but didn’t want to go — maybe Johns, who had been a competitive swimmer in high school, would want to take her place?

Adam Clawson of Bryson City spent some of his best days on the water. At 8 years old, he tied a rope around the middle of an old inner tube to fashion a canoe, and with a borrowed paddle, learned to maneuver the rapids of the Nantahala River.

The Nantahala Racing Club is all about ensuring future generations have a love and appreciation for whitewater recreation, and a new grant will allow the nonprofit to fulfill that mission for youth living on the Qualla Boundary.

Ami Shinitzky, developer of Mystic River, understands why all eyes are on him as he works to develop lots for luxurious homes along the banks of the Nantahala River. 

As someone who bought the property to enjoy the natural beauty of the Nantahala Gorge, he said, he has just as much vested interest in protecting the river.

Updated 1/22/20: The lawsuits between Mystic Lands landowners and developer Ami Shinitzky have since been resolved. Progess had been made on amenties and lots are still for sale. 

When they bought up prime lots in the Mystic Lands development in Swain County, property owners envisioned living in a peaceful setting as close to nature as they could get.

Tom Anderson barely batted an eyelash when he plunked down $300,000 in cash for a tiny lot along the Nantahala eight years ago in the Mystic River development.

The steep-walled gorge of Nantahala River may be one of the best spots to host a world class, extreme kayak competition — at least that’s what the organizers of the upcoming 2012 International Canoe Federation Freestyle World Cup final are hoping.

The competition, slated for Sep. 7-9 in front of the Nantahala Outdoor Center, will feature over more than freestyle kayaking, squirt-boating and canoeing athletes from more than a dozen countries, including Australia, Costa Rica, Slovakia, Japan and Russia. But the secret to making the river a churning pool of boat acrobatics and assorted water moves is hidden beneath the surface.

As Tommy Yon carried his kayak up the side of a waterfall in Tennessee, he tried not to over-think the 100-foot drop that awaited him.

“I didn’t want to hesitate and psych myself out,” said Yon, who lives along the Nantahala River in Swain County.

Bald River Falls is not a commonplace run for kayakers. But, something in Yon told him that he could make it, that he needed to try it.

“I guess I was just feeling it that day,” Yon said.

To the non-paddling spectator, Yon’s daredevil stunts might seem like a leap of faith, more of a free fall with a kayak around his waist. But in an instant, he sized up which ledges to aim for, which rocks to avoid. He calculated the likely thrust of the boat and where it would hit as it pummeled down the falls into the roaring, churning froth below.

With three people running safety at the bottom of the falls in case something went awry, Yon climbed into his boat. Butterflies collected in his stomach, and he prayed to God that his intuition and calculations were correct. And, they were. Yon floated down the 100-foot waterfall as if it was a mere 20-footer. Everything was in slow motion, Yon said.

The day had started as a laid-back and relaxing kayaking trip with friends. But, when Yon drove along Tellico River Road, he stopped the car without warning halfway across a bridge overlooking Bald River Falls. Yon saw the line and knew what to do — how he could safely navigate the precipitous drop of a 100-foot waterfall. And, his intuition and knowledge served him well that day.

With about 20 years of experience under his belt, Yon, a professional freestyle kayaker, has cultivated a mixture of instinct, physics and practice that allows him to dare such feats.

The 27-year-old Nantahala native grew up along the river, helping his mom and dad at their boiled peanut stand that sat about mile away from the Nantahala Outdoor Center. Everyday, or nearly everyday, Yon would sneak away from the stand along U.S. 19 and watch groups of people take to the water.

Although kayaking does not define who Yon is, his love of all things water-related is undeniably a major part of his life. Yon has been on the water since he was 7 years old.

“That is all I wanted to do is be in the water,” said Yon, who works as a rafting guiding and soon as a kayaking instructor at Nantahala Outdoor Center.

“It makes me so excited to see someone almost touching base with something,” Yon said, adding that he loves giving people a few words of advice or little nudge that helps them conquer a move.

Yon is a first-rate paddler of all manners, from steep-ass creek paddling to swift down-river slalom. But his forte — one that happens to be in the limelight right now — is freestyle paddling. In freestyle paddling, kayakers perform tricks for a certain period of time and are scored based on difficulty and variety.

“Freestyle, to me, is like a different form of walking or dancing or skating or doing anything, but you’re on water,” Yon said.  “I feel more balanced an controlled on water than I do on my own two feet. I’m a klutz when it comes to land.”

Yon is an ideal example of an outlier, as defined by author Malcolm Gladwell. He has put in his 10,000-plus hours and like any successful person, takes his passion for something to a whole new level.

About age 7 or 8, Yon’s dad bought him a ducky, an inflatable kayak of sorts, and then, he slowly accrued enough gear to get his first kayak.

Yon said he practiced everyday unless he had gotten himself good and worn out.

“I maybe missed one day a week, two days a week. Maybe,” Yon said.

Yon soon began learning rolls, where you intentionally capsize the kayak and then return to the upright position, and then doing enders, where the front of the kayak is plunged into the water and the boat stands up vertically.

“From then forward, I went full forward into kayaking and never looked back,” Yon said.

Although practice makes perfect, Yon said he spends more time on land thinking about the physics of a trick — a McNasty or Donkey Flip or Phoenix Monkey — before he takes to the water to try it.

“I spend more time out of the boat than in the boat thinking about it,” Yon said.

For him, it’s about being able to visualize himself mastering a move, using his mind’s eye to watch how the position of his paddle affects his trajectory. Yon talks about kayaking the way a chess master might discuss his strategies. He puts a large amount of forethought into the combination of tricks he performs at competitions.

“I need to be thinking about when I do a move here where I am gonna land and what move is possible over there,” Yon said.

Although his plans may change once he gets on the water, Yon is never unprepared.

“I have done everything in kayaking as I possibly could because I have wanted it. I have wanted it for myself,” Yon said. “This is the lifestyle that I chose, and I love it.”

Of all the tricks he has performed and the places he has traveled, Yon said the crowning moment of his kayaking career was attaining pro-status several years ago.

“Being able to do all the trick of all the people that I followed who were my heroes,” Yon said. “I am paddling better than I have ever dreamed of paddling. I am happy.”

Yon is a member of Team Pyranha and competes in freestyle kayaking competitions around the U.S. And, unlike other sports, like hockey or football, the competition remains friendly.

“We are out there to encourage people,” Yon said.

If someone lands a complicated trick or combination, everyone is cheering him or her on, Yon said. In freestyle competitions, each kayaker racks up points based on a few set tricks that the judges expect to see, how they combine tricks into a continuous move and on other maneuvers that they toss into the mix.

Freestyle paddlers to turn up the heat in NOC Shootout this weekend

About 60 kayakers are expected to compete in this year’s Nantahala Outdoor Center Freestyle Shootout from April 20-22 in the Nantahala Gorge near Bryson City.

The Shootout will be a trial run, although on a much smaller scale, of world freestyle paddling championships being held on the Nantahala in September of 2012 and again in 2013.

“The Freestyle Shootout is always a highly competitive event, and we look forward to athletes turning up the heat this year as they ramp up their training for the Worlds,” said Zuzana Vanha, event coordinator with the Nantahala Outdoors Center.

The  NOC Freestyle Shootout will be the first official freestyle event to be held at the newly enhanced Nantahala Wave, designed for the upcoming World Cup in 2012 and World Championship in 2013.

The Wave is manmade contraption below the surface that changes the contour of the river bottom and kicks up waves and holes for kayakers to do tricks on.

Paddlers have been toying with the contraption to get the best wave results. A final model isn’t yet settled on.

“This event will give athletes an opportunity to give feedback about the (Wave) and express their opinions about what they would like to see as the Nantahala Gorge Organizing Committee prepares for the final round of fine-tuning,” Vanha said.

The NOC is expecting several hundred spectators during the course of the weekend, Vanha said.

Athletes get two 45-second runs to do their tricks, but the number of rounds will depend on athlete participation. The top winners from Saturday’s round will go on to the finals Sunday.

Freestyle paddling competition begins at 11 a.m. both Saturday and Sunday. Other event highlights include:

• Paddler Feedback Session at 6 p.m., April 20, at Slow Joe’s Café. An opportunity for athletes to make their opinion heard as the Nantahala Gorge Organizing Committee prepares for the final round of fine-tuning on the Nantahala 2013 Wave.

• Chris Gratmans, of TerraVida Threads, will discuss the psychology of paddling at 7 p.m., April 20, at Slow Joe’s Café.

• The Science of Hydraulic Engineering beside The Wave at 2 p.m. April 21.

• Stand up Paddleboard Head-to-Head Race at 6 p.m., April 21, at the near Slow Joe’s Café. Competitors will negotiate a slalom course on their way down stream.

• Dagger Dash Attainment Race at 2:30 p.m., April 22.

Slow Joe’s Café will offer live music each night starting at 8 p.m.

The weekend will also feature Demo Days, the NOC’s annual spring vendor fair and gear demo event. Guests can choose from more than 60 boats and test-paddle them for free on the Nantahala throughout the weekend. Manufacturer representatives will be on hand to answer questions about the gear, and the Outfitter’s Store will be offering deals on kayaks and accessories.

A group of new owners has taken the reins of Nantahala Outdoor Center, a generational milestone for the outfitter that has grown from a small fleet of rafts in the early 1970s to a diversified multi-million operation under the leadership of its two founders.

The recent sale has transferred majority control to a new group of owners — six businessmen from the Atlanta area who are merging their love of outdoor recreation with their business and investment acumen. One of those investors is NOC’s own Sutton Bacon, who has been the CEO for five years.

“All the investors including myself have young children and want to expose their own families to the outdoor lifestyle,” Bacon said. “It is a terribly exciting time. We see NOC as being uniquely positioned to reconnect American families to the outdoors.”

Forty years ago, it would have been a long shot to predict the scrappy operation launched by a couple of river rats would spawn a booming whitewater industry in Western North Carolina and catapult the Nantahala into an international paddling destination.

The storied legacy of those founders, Horace Holden and Payson and Aurelia Kennedy, will continue at NOC. They will retain partial but now minority ownership of NOC and keep their seats on the company’s board of directors.

While they plan to stick around and see that their founding philosophy and vision for NOC lives on, they are now entering their 80s and were ready to take a step back.

As NOC celebrates its 40th anniversary this year, the new owners plan on being around for the next 40, Bacon said.

“There is no divestment prospect. We aren’t thinking ‘let’s shape the company up and sell it in seven years for more than we bought it for,’” Bacon said. “This is a long-term hold.”

Bacon deserves credit for brokering the deal. He tapped old friends from the Atlanta business circles he once traveled in as a management consultant. Those friends in turn brought a couple more to the table, ultimately amassing a group of six like-minded investors.

The identity of all the investors isn’t public for now, but Bacon ticked off a quick list of their business backgrounds and expertise. Their collective resumes include investment banking, law, private equity, marketing and real estate experts.

As a true test of their mettle, the investors spent a week at NOC last year going through raft guide training school, getting wet and learning first hand what the frontline of NOC is all about.

By all accounts, the investors weren’t the only ones doing their due diligence during the year-long courtship. Likewise, the Kennedys and Holdens, intent on finding suitors who shared their philosophy, were sizing up the investors.

“The company intentionally wanted to bring on values-aligned investors,” Bacon said. “We wanted people to invest in the company, not just buy the company. I think our founders wanted to preserve their legacy and their heritage.”

The match is probably as good as it gets: businessmen willing and able to personally invest millions of dollars in a river outfitter don’t come along every day, especially ones who are philosophically vested in what NOC is all about.

NOC promotes individualism and the lifestyle of “work hard, play hard,” Bacon said.

For Bacon, his increased ownership share along with his continued role as CEO brings a lifelong passion full-circle. Before he was even big enough to lift his own kayak on top of the car, Bacon made regular weekend pilgrimages from Atlanta to kayak on the Nantahala thanks to an indulgent mother.

“NOC was my absolute favorite place on the entire earth,” Bacon said.

That drove him to cash in the big-city life and fast-paced business climate of Atlanta for life in Western North Carolina and a chance to steer the place he idolized as a child.

“It is an emotional connection I have had since a child,” Bacon said. “It was a very deliberate decision. It is a lifestyle.”

ESOP now NOC history

The new investors mark another type of transition for NOC: it will no longer be largely employee-owned.

Money put up by the investors allowed NOC to buy out the remnants of an employee stock plan the company had operated under for three decades.

The ESOP (employee stock ownership plan) had once been a hallmark of NOC.

“The company founders had a vision of employee participation in the company’s success from the very beginning,” Bacon said.

It was economically advantageous, but it had a larger social purpose.

“To foster a sense of esprit de corps, so staff would go the extra mile,” Bacon said.

For years, NOC wore its employee-owned status as a badge of honor.

“‘Employee-owned company’ was on all its letterhead and stationary,” Bacon said. “It was a significant cultural piece of NOC. It was something NOC was known for.”

But, NOC began phasing out the ESOP around 2002 when new legal and reporting requirements were imposed in the wake of Enron and Worldcom scandals.

“Regulations became extremely onerous,” Bacon said, and costly to administer.

While no new employees could buy in, those who already owned company shares through the ESOP remained on the books. At the height of participation, several hundred employees were enrolled in the ESOP and accounted for two-thirds of the company’s ownership. But recently the numbers had dwindled to just 60, most whom didn’t even work at NOC anymore.

“It no longer served its intended social or economic purpose,” Bacon said. “It was literally just costing the company money to keep the plan going. It was significant.”

At the time of the recent buyout, employee-owned stock accounted for about one-third of the company’s total ownership. Of those who still owned NOC stock, some receive a “significant” pay out, Bacon said.

“It has been a fantastic investment,” Bacon said of the ESOP. “It has outpaced in many years the stock market.”

NOC has 200 year-round full-time employees, but that swells to as many as 900 during peak season.

Of its huge seasonal workforce, about half are purely transient, mostly college students looking for summer jobs.

But, NOC also enjoys a core base of regular seasonal workers who return year after year, with just a three- to four-month hiatus in the winter.

“They are reliable and consistent and awesome and what makes NOC NOC,” Bacon said of their returning seasonal workers. “Even without the ESOP, NOC’s unique guest-centric culture will continue.”

NOC looks ahead to another 40 years

Nantahala Outdoor Center plans to build new on-site lodging on their campus in the Nantahala Gorge, thanks to working capital put up by a new team of investors.

Plans are still in the very early stages and will be developed during the coming year as part of a forward-looking strategic development process. The move will help NOC position itself as a full-service tourism destination and diversify its market.

NOC owns 450 acres on the river, but the footprint of its campus is only about 60 acres currently.

“We have a significant development opportunity. We are not landlocked in any way,” CEO Sutton Bacon said, despite otherwise being surrounded by national forest service land in Swain County.

NOC currently has lodging for about 200 people in bunkhouse style accommodations and mid-scale hotel rooms. The additional lodging will help NOC cater to a new demographic of tourist.

NOC also plans to invigorate its outdoor adventure line, not only in its traditional paddling arena but also in mountain biking, fly-fishing, outdoor photography, wilderness skills and other areas. NOC has already made forays into these new offerings over the past decade and plans to further ramp up its offerings as an outfitter of all things outdoors.

In the same vein, NOC will re-launch a line of guided international adventure travel excursions.

NOC has also seen success in two new outdoor retail storefronts, one in Gatlinburg and one in Asheville inside the Grove Park Inn, where guests can shop for outdoor gear and apparel as well as book outdoor adventure trips. NOC plans to capitalize on its well-known brand to augment the retail sector.

The company plans to bring in a consultant to help lead brainstorming sessions as it develops plans to carry NOC into the future.

“These are the things we know are going to be on the list, but there will probably be others,” Bacon said.