With more than 600 people and 70 speakers from 24 states gathering for a four-day event, the 2022 Outdoor Economy Conference  held April 4-7 in Cherokee is difficult to sum up in a sentence, a paragraph or even a conversation.

Due to the Delta variant’s continued impact on public health, the Outdoor Economy Conference originally scheduled for Oct. 12-15 has been postponed until April 2-7, 2022 — but other opportunities to connect with the outdoor community will be scheduled in the meantime.

Nearly $3 million in newly announced funding will support further development of the outdoor-driven community and economy in Western North Carolina. The project aims to generate 325 jobs and generate $18.1 million of new investment in the region’s outdoor economy.
The three-year project, managed by Mountain BizWorks and the Growing Outdoors Partnership, will rely on three core pillars to accomplish its goals.

While prominently displayed “now hiring” signs and sign-on bonuses attest to the difficulty many employers now face in staffing their operations, outdoor businesses have been largely exempt from the summer’s labor crisis — just as they were from the faltering consumer demand that rattled many industries this time last year.

In the wake of COVID-19, 2020 has been a banner year for the outdoor recreation economy, and throughout the month of October the third annual Outdoor Economy Conference focused its lens on making the most of this moment. 

“What we have to do as an industry, and as an outdoor economy, as a region, is to not lose that — don’t miss that opportunity,” said conference organizer Noah Wilson, director of sector development for Mountain BizWorks. “That was that was definitely an intentional theme of the conference.”