Regional outdoors brand celebrates debut

Learn more about Made X Mtns, a new regional brand for Western North Carolina, at 4 p.m. Tuesday, June 15, at Fire Mountain Outpost in Cherokee. 

Made by mountains: Regional brand aims to drive entrepreneurship, stewardship in WNC’s outdoor economy

The outdoor industry has for years been on an upward trajectory in Western North Carolina, and a regional branding campaign unveiled May 18 aims to boost it even further. 

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