Gov. Josh Stein announced that North Carolina set a record for tourist spending in 2025, with travelers spending more than $37.2 billion on trips to and within the state, surpassing the previous record of $36.7 billion set in 2024.
The state’s tourism-supported workforce increased 0.3% to 230,997 jobs in 2025. Tourism payroll increased 3.5% to $9.8 billion. Also as a result of visitor spending, state and local governments saw tax revenues of more than $2.7 billion.
