By Julia Merchant • Staff Writer
New legislation to restructure the Haywood County Tourism Development Authority calls for a drastic overhaul of the organization while leaving much open to interpretation.
The overhaul was prompted by controversy over the TDA’s budget, particularly a new marketing plan that was unveiled in 2005. The marketing plan was devised after lodging tax revenue — a 3 percent tax on overnight stays at lodging facilities — started declining three to four years ago. The TDA wanted to fund new marketing initiatives in hopes of turning things around.