Both sides in a downtown Franklin dispute have pledged to work together after publicly locking horns in recent weeks.

“It seems there were a lot of issues because people were bumping in the dark. Both sides really need to reach out to each other on this,” said Franklin Town Manager Sam Greenwood.

SEE ALSO:
• Franklin merchants run afoul of festival planning protocols
• On the job with Franklin’s Main Street director
• Newspaper says advertising was pulled after critical news coverage

Cruso native Nathan Poston wants to open a tattoo parlor in Canton — the first in that town since at least the 1980s — but first must convince town fathers to change the law.

His name is James C. Jacobs. His friends call him J.C., “but not like Penney,” he insists. For more than 55 years, Jacobs has owned a department store in downtown Franklin, its racks and shelves lined with standard housewares and wardrobe staples.

But, like so many Main Street stores in small town America, People’s Department Store will soon fold-up shop.

The building that once housed the downtown anchor O’Malley’s On Main Pub and Grill in Waynesville has a new owner.

A motorcycle rally initially planned to take over the streets of downtown Franklin in August has been given the boot, albeit a gentle one, and now will instead have to set up camp in a large field on the outskirts of town.

Fears that 4,000 bikers would cause too much disruption downtown prompted town leaders to nix Main Street as a venue for the rally. Although the rally was recruited by the town’s tourism authority in hopes of give downtown merchants an economic boost, the drawbacks — including a prolonged street closure of Main Street — ultimately seemed unworkable to the town board.

The new location in a field along Highlands Road will still bring business into downtown without the negative side effects, town leaders hope.

“It’s a win-win situation,” Franklin Mayor Joe Collins said. “We’re anxious to have the participants come to town, but obviously this is a new endeavor for us, and so we’ve settled on a location in town but not downtown. We’re starting out conservatively.”

Franklin’s motorcycle rally will rumble into town Aug. 17 through 19.

The rally hit a major roadblock in April when town leaders balked at shutting down a portion of Main Street for up to four days at the height of the tourist season.

The rally organizer, Scott Cochran of Georgia, had asked the town to shut down Main Street from Riverview to Harrison Avenue from the night of Thursday, Aug. 16, through Sunday, Aug. 19. Plus he requested the option of shutting down even more of the main thoroughfare in the throes of the rally if larger crowds dictated doing so.

Franklin has 3,600 residents — compared to an estimated 4,000 motorcycle riders that are expected to flood into town for the rally. Among the concerns: a bandstand would have been placed directly in front of a funeral home.

Though the town never officially said ‘no,’ leaders likewise never officially sanctioned the idea of having the rally downtown.

Cochran did not return phone messages seeking comment.

Summer Woodard, who serves as the town’s staff person to the Franklin Tourism Development Authority, which recruited the rally, said that after the downtown site was nixed the rally’s organizers eyed a large field on U.S. 441 used for large festivals, such as annual gem shows.

That didn’t work, either, because of scheduling conflicts, she said. But a site in a field on Highlands Road just inside the town’s limits has worked out. It will cost promoters a total of $1,500 to rent the site, money that Woodard said would come from the $15,000 already given to Cochran to promote the rally from the town’s tourism agency.

“No more money will be given,” Woodard said.

Alderman Bob Scott, a vocal critic of how the rally has been handled or not handled to date, still isn’t happy about what’s taking place even with the change in venue. He said he has lingering questions about safety, crowd control and health that aren’t being addressed.

“I still don’t believe there’s any planning,” he said. “But I’m beginning to believe I’m just beating a dead horse to death. Who knows, it may be the most successful thing there’s ever been in Franklin, but I have my doubts.”

Merchants in Franklin generally seem supportive of the rally, though they can be forgiven if there’s lingering confusion over where exactly the event will take place. Most were unclear exactly where the rally will now be held. Downtown merchants, once told of the Highlands Road location by a reporter, said they hope the motorcyclists still make it into their stores.

“It won’t be the same business that we might have had, but that’s alright,” said Betty Sapp of Rosebud Cottage on Main Street, which features items for the home. “They might still come downtown.”

Joan Robertson of Macon Furniture Mart on Main Street believes the rally will be good for Franklin.

“I think motorcyclists get a bad rap. I know some fine upstanding individuals who ride motorcycles,” she said. “I hope they come downtown and check us out.”

Robertson said she doesn’t expect to see a lot of furniture sold during a motorcycle rally, but she said that the exposure could help the town in the future.

“One day they might be back to Franklin to buy a cabin — then they’d know we have a furniture store,” Robertson said.

Michael Stewart of Jamison Jewelers doesn’t think the motorcycle rally will do that much for the pockets of merchants whether it’s held downtown or not.

“Typically when we have something downtown there’s not much business going on,” Stewart said. “They’re not here to shop. They are here to do whatever the festivities are.”

In contrast, Maryann Ingram, who does massages at A Rainbow of Healing Hands on Highlands Road directly across from where the rally will take place, sees plenty of potential clients out of all those motorcyclists.

“Hopefully it’ll bring me some business with them sitting on their butts for as long as they do,” she said. “I know a lot of people are afraid of them but it’s no big deal. Anything to bring people into town.”

Thomas Corbin of Mountain Top Coins on Highlands Road wasn’t as certain the rally would prove a good thing.

“Things can get out of hand,” Corbin said. “If they’ll come in and spend money in town and not destroy it I don’t have a problem with it. But you’re going to have more bikers than town residents.”

Sylva has a new town manager. Paige Roberson, 25, was promoted last week by the town board to the top leadership position.

Roberson has clearly impressed the town after stepping in to a part-time job as the director of the Downtown Sylva Association last summer.

Mayor Maurice Moody said that he believes Roberson will do an outstanding job for the town.

“I think she’s very well qualified — she’s a smart young lady,” Moody said. “The entire board is satisfied with this selection.”

Roberson, who last year graduated from Western Carolina University’s master in public affairs program, grew up in Sylva. Her mother was a long-time elementary teacher at Cullowhee Valley. Her father inherited the family’s hardware store, Roberson’s Supply, which was started by her grandfather. The family closed the store upon learning Lowe’s was coming to town. It had already been struggling since Walmart had opened, and the family decided surviving in Lowe’s shadow would be near impossible.

Roberson has a fierce appreciation for small businesses. Helping the business community of Sylva is going to be one of her passions.

Roberson hopes to bring a long-range approach to all of the town’s affairs. Lately, the town has been managed from year to year, without enough attention to where it is headed.

“We need to take a long-term approach to everything — projects, budgeting, ordinances,” Roberson said, identifying that as the town’s biggest challenge. “You have to plan with foresight. I think part of that comes from living here as long as I have. I think I am able to see the long term. ”

Moody said Roberson’s ties to Sylva “give her a leg up.” That, however, was not the deciding factor in her selection, he said.

“She does have a relationship with the community, but I think qualifications are more important than being local, though being a local individual does help.”

For her part, Roberson described herself as excited to be serving her hometown, although she admits she never thought when pursuing a career in public policy she would find herself at the head of her own hometown.

“I’m eager to do it,” she said, adding that she doesn’t feel apprehension about her lack of experience because the town has other veteran department heads.

The former town manager, Adrienne Isenhower, was forced to resign in September of last year after just a couple of years on the job. The town had brought in an interim town manager, Mike Morgan, who had recently retired from a long tenure as the town manager of Weaverville. Morgan was able to step in quickly to the role, but was commuting from Weaverville and was not interested in the job on a permanent basis.

Roberson will attend county and city manager training for eight months through the N.C. School of Government, one week a month, starting in September. During that time Morgan will continue as a consultant to the town to help bridge the gap.

Before taking a fulltime position with Sylva, Roberson worked in the Jackson County Planning Department.

Roberson went to undergraduate school at N.C. State, where she majored in economics. She planned to go to law school, with the intention of going into public policy. But during college, she interned three summers for N.C. Rep. Phil Haire, D-Sylva, in the General Assembly in Raleigh, and decided not to go to law school but instead get her masters in public affairs. She went through the two-year masters program in public policy and public affairs at WCU.

Her final semester, she was involved in the Cashiers comprehensive community planning project as an intern for the Jackson County planning department. In a case of opportune timing, she graduated just as the town was looking for a part-time director for the Downtown Sylva Association. The DSA had just been brought under the auspices of the town, and she was given a part-time job with the county planning department and worked for both the town and county.

In short order, however, the town promoted her to the role of assistant to the town manager and made her fulltime, before eventually selecting her as its new manager.

Roberson, in addition to her town manager’s duties, will continue in dual roles as Main Street director and head of economic development for the town.

“As a manager I hope to be proactive, fair, and consistent,” Roberson said. “By doing this and keeping the future in mind I will be able to serve Sylva effectively. I’m honored to be hired for this position. I love this community. I feel that my community knowledge and experiences being raised here will give me a good starting point.”

Coffee lovers and addicts have a new place in Waynesville to get their fix.

Main Street Perks opened on Main Street about three weeks ago, filling a large, vacant hole in the downtown façade with goodies, caffeine, a wall of booths and a couple of café tables and chairs. The coffee shop is owned by the perky and outgoing Melisa Williams, a Florida native who moved to Waynesville in 2007.

Williams buys her coffee from Smoky Mountain Roasters in Waynesville and Bean Works in Asheville. Her goodies — muffins, bagels, cream cones and more — come from local baker Kandy Medford.

Main Street Perks also offers ice cream, malts and traditional, thick, need-a-spoon-to-eat shakes. While coffee and ice cream don’t really go hand-in-hand, Williams said the decision to offer the treat came down to one thing: “I like ice cream,” she said, laughing with her whole person.

It’s hardly Waynesville’s only coffee shop. There’s Smoky Mountain Café a block down the street, and Blue Ridge Books a block up the street. There’s Panacea Coffee Roasters a stone’s throw away in Frog Level. Plus, the new City Bakery with coffee offerings of its own opened up next door to Williams the same week as her own grand opening.

But she says people are slowly discovering the new coffee stop.

“I’m happy,” Williams said. “It’s been progressively picking up everyday here.”

This first month or two of operating is crucial for any business, figuring out whether it can build and maintain a customer base — something that other Main Street storeowners understand.

“I am getting a lot of support from the merchants,” Williams said.

Other Main Street business owners have already become familiar faces at Waynesville’s newest coffee shop.

“It’s great to see the camaraderie between merchants,” said Buffy Phillips, director of the Downtown Waynesville Association. “They are delighted to have those places.”

Williams had hoped to open a few weeks sooner to avoid clashing with the much-anticipated opening of City Bakery, which sits next door. But, renovations to turn the former retail space into a coffee shop took longer and cost more than expected.

“There was a lot that needed to be updated,” Williams said.

Eventually, Williams hopes to add more seating. But, first, she is focused on finish the building renovations and promoting her business.

“I know that she has some wonderful ideas that she hasn’t been able to make happen yet,” Phillips said.

Main Street Perks will host an official opening party from 6:30-9 p.m. on April 13. The event will include live music — something that Williams hopes to offer regularly. Jeanne Nabor will perform on April 13.

Anyone with a demo CD is free to drop it off at the coffee shop, Williams said.

RBC Bank is looking to offload the building that once housed O’Malley’s On Main Pub and Grill in Waynesville from its list of assets.

A ‘for-sale’ sign has been posted in the window of the vacant building following a bank foreclosure last fall. The once-popular downtown bar had changed management at least four times in six years, leading to a slow but steady decline in business and opening the door for new competition in Waynesville’s bar scene to gain a toehold. O’Malley’s was ultimately forced to close after the building owner failed to make mortgage payments and fell into foreclosure, ending a 20-year run.

At least five people have viewed the more than 5,000-square-foot property, said Jason Burke, a Realtor with Whitney Commercial Real Estate in Asheville.

“I’ve had a lot of interest,” Burke said. “I think it will sell soon.”

He added that two offers have already been made. The asking price is $428,000 for the three-story building, which includes an upstairs apartment and basement. The building and business together sold for $875,000 in 2005, but O’Malley’s was still a thriving business at that time.

Buffy Phillips, executive director of the Downtown Waynesville Association, said the business is a more difficult sale because a new owner must commit to purchasing the while building rather than leasing it.

“I think the financial end of it is holding it up,” Phillips said.

Phillips said she would like to see a restaurant occupy the space and believes it could be profitable. “If there is something unusual, if there is a different idea, if there is different food choices than we already have, then sure,” she said, adding that she has approached several people about the vacancy.

Waynesville already has “a couple of really good bars that have excellent food,” Phillips said about the idea of opening the business as a bar once again.

Tourism officials hope the anchor storefront doesn’t remain vacant but instead is put to work creating jobs and generating additional revenue in the county.

“O’Malley’s is a great space for a new business on Main Street,” said Cece Hipps, president of the Haywood County Chamber of Commerce, in an email. “The space will require that the business have both financial resources to purchase and time to up fit the space to their needs.”

Cumbersome baggage

Before the building landed in foreclosure, it was home to O’Malley’s On Main for 20 years.

During its early years, the bar filled a niche. It was the one and only bar on Main Street, a community gathering spot with a genuine Cheer’s atmosphere. A spate of management changes set off a decline in customer service, however. Meanwhile, what was once the only game in town began facing competition scene from a burgeoning downtown bar scene with establishments like Tipping Point Tavern, The Wineseller, The Sweet Onion, The Gateway Club and Frog’s Leap.

By the time Lisa Bessent leased the business in 2008, it was already on the way out.

“It had a lot of bad reputation to overcome,” Bessent said. “It was just a struggle the whole time.”

During her tenure as owner of O’Malley’s, Bessent said she never once wrote herself a paycheck but would bartend or wait tables if she needed petty cash. Everything else went back into the business, she said.

“I was not making any money at O’Malley’s,” Bessent said. “I’d never ran a business in my life.”

Bessent attributed part of the bar’s poor bottom line to competition from Hurley’s Creekside Dining & Rhum Bar, which captured customers from the nearby ski resort in Maggie Valley who previously traveled to Waynesville in search of a bar.

Regardless of the actual business, the then-building owners Eric and Jon Mostrom of Minnesota defaulted on their loan to RBC Bank, which had lent them $510,000 in late 2005. The vast majority of that loan — more than $420,000 — had still not been repaid by March of last year. So, the bank started the foreclosure process and later purchased the building at a discount on the courthouse steps.

When the bank announced that it was foreclosing on the building, Bessent decided to take what money she had left and move on rather than continue to sink everything she had into the business while waiting for the final foreclosure date.

The foreclosure was Bessent’s lifeboat off of a sinking ship. It was the “perfect out,” she said.

Despite her luck the first time around, Bessent, currently a bartender at The Gateway Club, would like to run a bar again in the future.

“I would really like the opportunity to run another business like that,” she said. “Now, I have experience under my belt.”

However, she said the name O’Malley’s is stained and brings with it cumbersome baggage.

“I don’t know if putting O’Malley’s back in there would be a good idea at all,” Bessent said.

The things she enjoyed most, Bessent said, was being able to socialize with people and escaping the regular 9-to-5 day.

“It was like my living room,” she said. “I really miss that part of it.”

Cherokee is on a mission to remodel the look of its business district, in the hope that an infusion of native-themed architecture can give new life to its outdated commercial appearance.

“We want it to be pleasing to the eye of the visitor,” said Jason Lambert, the tribe’s economic development director. “We want it to be an area that is a point of pride for the local community and reflects who we are.”

A plan to makeover its tourist appeal has been in the works for 10 years. While some businesses have embraced the idea and jumped on board with Cherokee’s new look, challenges remain. Cherokee is struggling to persuade some building owners and businesses to take on the expense of remodeling because of complex landownership issues and difficulties quantifying the changes’ effects. As a result, pockets of out-dated, run-down facades can still be found along the downtown strip.

The tribe hoped that business owners would see the appearance changes and think, “‘If I don’t improve, then I’m not keeping up,’” said Michell Hicks, principal chief of the Eastern Band of Cherokee Indians.

Hicks admitted to being “frustrated with some of the downtown.”

“We don’t keep updated enough when it comes to businesses,” he said.

Leaving a legacy

Nonetheless, steady progress has been made to improve the appeal of downtown since the tribe first adopted a master plan dating to 2001, which laid out a uniform appearance for buildings throughout the central business district. The guidelines focused on drawing attention to the town’s natural surroundings and Cherokee architecture by incorporating river walks, heavy timbers, native stone work, earth tones and green, metal roofing and Cherokee lettering.

The development of river walks and greenways particularly are aimed at getting visitors to linger in the area.

“We’re a fast moving society; we’re a fast food society. And so, if we can slow people down and get them out, then that’s accomplished our aim,” Lambert said. “The thought process there is of course that the longer people stay the more likely they are to engage in commerce and spend money.”

Although the recommendations were not mandatory, Cherokee tribal leaders hoped business owners would make the appearance changes on their own.

However, from 2001 to 2006, “Not much was done,” Lambert said. “So the tribe tried to put the first foot forward.”

As a model of Cherokee’s “new look,” the tribe decided to renovate a few buildings of its own in the downtown district that are leased to businesses. The tribe spent $4 million revamping the collection of storefronts known as the horseshoe, a price tag that included the river walk behind the buildings among other improvements.

Meanwhile, the tribe also set up a fund to offer loans with 1 percent interest rates to businesses interested in refurbishing their look.

“The tribe said we will do ours and make low-interest loans available to the other business owners,” Lambert said.

The Eastern Band of Cherokee Indians has also paid for other, less-apparent appearance alterations. The utility lines through the main thoroughfare in Cherokee were moved underground, new streetlights were added and more than 20 painted bear statues decorate the town.

“I think actually we’ve made a lot of progress,” Hicks said.

However, he would like to see more changes during the next three or four years.

“We definitely have a lot more work to do, especially with our signage,” said Hicks, who views the improvements as part of his legacy as chief.

After redoing the downtown area, Cherokee leaders decided to extend the new look beyond the central business district to other commercial areas.

The focus is now on the business strip just past the Cherokee Indian Fairgrounds on U.S. 441, which will soon see culturally themed streetlights, underground utilities, new and wider sidewalks, crosswalks stamped with cultural symbols, improved landscaping and signage, and the addition of benches, bike racks and recycling bins.

The tribe has received money from the Cherokee Preservation Foundation to fund its downtown improvements over the years.

Last fall, the tribe got a $1.8 million grant from the foundation to fund appearance improvements on the new stretch of U.S. 441.

Previously, the foundation gave $2.5 million for downtown improvements — about $1.3 million to remodel buildings in the horseshoe and the $1 million for the low-interest business loans.

The preservation foundation has been “a very integral part” of completing phases of the project, Hicks said. The foundation makes annual grants using a cut of casino proceeds.

Embracing cultural themes

Tribal Grounds coffee shop is one of about eight businesses that moved into the remodeled horseshoe in Cherokee’s downtown.

The coffee shop moved from its old location across from the Museum of the Cherokee Indian and began leasing one of the storefronts that were remodeled by the tribe.

“It also works perfect for our purpose,” said Emily Gisler, a manager at Tribal Grounds.

“People seem to like it,” added Jennifer Welch, also a manager at Tribal Grounds.

The push for a more uniform storefront appearance is part of the tribe’s effort to make the Cherokee reservation a destination rather than a one-day excursion.

However, some would rather keep their “unique fronts,” Gisler said. And although the newer look gels more with the Cherokee culture, “a lot of tourists like to see things they are familiar with,” she said.

Some businesses are already housed in buildings that fall in line with the tribe’s appearance recommendations, including the use of wood, earth tones and metal roofing.

“I take care of my own store just to keep my customers,” said Tim Marks, owner of Ravenhawk Gifts and Collectibles.

“It’s worth it to us to hear people come in and tell us the store looks nice,” chimed in his wife, Lorie Marks.

Other Cherokee business owners chose not to change or felt the help came too late.

“We just chose not to,” said Maureen Denman, who has run Heavenly Fudge Shoppe in Cherokee with her husband for 35 years. “I don’t have extra money to do that.”

The couple already has a loan on its business and didn’t need another. They would have considered taking such a deal if it had come sooner.

The tribe is about “20 years too late,” Denman said.

Only 10 businesses accepted low-interest loans from the Eastern Band of Cherokee Indians for building and façade improvements.

The tribe set aside $1 million for the loan program — equaling out to about $100,000 per business. The $1 million pool of funds is now dried up, Lambert said.

“Difference of opinion or lack of interest” has caused some businesses or landowners to forego the redesign, he said. But, the biggest challenge is landownership.

“A lot of the struggle comes from the complicated landownership issues,” Lambert said.

Some building owners do not want to renovate and the business owners who rent their store space do not want to sink money into a place they do not own.

The tribe is currently looking into ways it could quantify the effects of the appearance improvements and show that business has increased at stores with the more culturally focused façades. One option is to look at the tribal levy, Cherokee’s version of a sales tax.

Cherokee has seen a “slight increase” in levy revenue during the past few years, Hicks said.

Although the tribe can’t show a direct correlation between the appearance changes and the number of visitors to Cherokee, the tribe can at least say whether it is seeing more or fewer visitors each year.

“It is difficult to quantify the impact,” Lambert said.

Tribe hopes to diversify attractions

Along with remaking Cherokee’s downtown image, the tribe has launched an aggressive campaign to bring new amenities and attractions in hopes of increasing tourism traffic.

The tribe has already built a new movie theater, skate park and greenway system, and is looking for more ways to sell the reservation as a family vacation destination, such as a water park.

“The water park idea is not off the table,” Chief Michell Hicks said. “It’s the price tag.”

Constructing such a park would be a multi-million dollar project. The casino is a big draw for the 21 and up crowd, but the reservation wants make Cherokee more appealing to families.

Another idea is to build a children’s discovery center where kids could learn about the Cherokee culture and Western North Carolina, Hicks said.

There is also a push to recruit new retail offerings.

“It’s time to start looking at boutique shops,” said Hicks, citing Mast General Store as a prime example of the type of shops he would like to see in Cherokee.

The changes have all been aimed at reminding visitors that there is more to the reservation than the casino.

“We know that the casino is our main attraction, but we want people to know that there is still Cherokee here,” said Jason Lambert, the tribe’s economic development director.

A few business owners said that the casino actually hurts their stores.

Harrah’s Casino pulls visitors’ money away from local businesses, said Maureen Denman, who runs Heavenly Fudge Shoppe in Cherokee. Some people gamble their funds away and have no money to spare at Cherokee’s other establishments.

Part of the future improvements will include drawing events to the downtown area, reconfiguring its parking and generating foot traffic. However, creating foot traffic is pretty much impossible without sidewalks.

Currently, the main business district considered “downtown Cherokee” doesn’t have cohesive sidewalks for strolling. The tribe must decide whether to sacrifice a single row of parking in front of stores to build a continuous sidewalk that runs through downtown Cherokee.

Lambert said the tribe has not decided yet, but will have to address the topic of downtown parking first. There is not enough parking in downtown Cherokee, he said, and the tribe will consider alternative parking solutions such as a park-and-ride depot or a parking garage.

Just because the tribe has shifted its focus does not mean that it will still pushing for renovations to store facades and may offer another round of financial incentives to help.

“We still want to revitalize the downtown,” he said.

It doesn’t take much of an artist’s eye to appreciate the newest piece of public art planned for the streets of downtown Waynesville.

By this time next year, a replica of a historic arch — boasting Waynesville as the “Eastern Entrance” to the Great Smoky Mountains National Park — will once again crown Main Street.

The original arch spanning Main Street dates to the mid-1930s and remained up for four decades. Mention the arch to locals, and nostalgia is quick to set in. The arch was larger than life, omnipresent in old memories of downtown.

For Buffy Phillips, it was marching under it during parades, banging away on a snare drum with the high school marching band.

“It was just part of Main Street,” said Phillips, now the director of the Downtown Waynesville Association. “It would have been great if we could have brought that back.”

Indeed, the town tried to resurrect the actual arch in all its glory, soaring over the street once more. But Main Street doubles as a state highway, and erecting an overhead arch didn’t pass muster with the N.C. Department of Transportation.

“We’d have to go through an act of Congress to do it,” said Mayor Gavin Brown. “It just wasn’t going to work.”

Instead, a replica of the arch will grace the entrance to a mini-park at the intersection of Main and Depot streets near the historic courthouse.

The arch will hopefully draw attention to the mini-park, which gets little use now. It is easily missed, or mistaken as a private space for the adjacent office building. The arch over its entrance will change that.

“I feel like it will be inviting people to make use of that park and chill out for a little bit,” said Ed Kelley, a member of the Waynesville Public Art Commission spearheading the effort.

Bringing back the arch will also rekindle Waynesville’s connection to the Great Smoky Mountains National Park, which has slipped since those early decades after the park’s creation.

“I want Waynesville and North Carolina to have a better tie to the national park. I think we have let an asset go to waste over the years,” Brown said.

When the original arch went up, newfangled national parks were all the rage, and the region was beside itself over having one to call its own. The Smokies was the first national park in the East, joining the ranks of Yellowstone, Yosemite and the Grand Canyon — and Waynesville was quick to hitch its wagon to that train.

After all, you couldn’t get to the Smokies without coming through Waynesville back then, so why not declare itself the “Eastern Entrance?”

There is some debate, albeit mild in nature, over how many different signs there were over the years.

“The consensus is there were three,” Brown said.

But not according to local historian Bruce Briggs, who counts only two. Briggs has an unfair advantage when it comes to arch trivia: his father built the original one back in 1936.

Briggs said the actual arch — bearing the words “Great Smoky Mountains National Park” — never changed. But a smaller sign beneath it did. Originally, an arrow-shaped sign hung from the arch baring the words “Eastern Entrance” and pointing down Depot Street, out of town, through Maggie Valley and eventually to the park, albeit 30 miles away.

The arrow was replaced at some point with a plaque listing the mileage to certain place names, like Black Camp Gap.

“The one giving the distances was put up later when Waynesville couldn’t exactly claim to be the eastern entrance anymore,” Briggs said.

New roads through the region meant traffic bound for the Smokies no longer had to pass through Waynesville’s doorstep.

Briggs was only 10 when his father built the arch while serving as superintendent of lights and water for the town. Oscar Briggs made the sign at the town maintenance garage, but Briggs believes the materials were paid for by the chamber of commerce.

Business leaders were a driving force behind the creation of the Great Smoky Mountains National Park, hoping to boost the tourism economy of the region. So it makes sense the chamber of commerce would commission the arch to draw attention to Waynesville’s proximity to the new destination.   

The arch finally started to show its age, however, and was taken down sometime around 1970.

“It was getting in bad shape,” said long-time former mayor Henry Foy, who grew up on Main Street in the 1930s.

No one knows for sure where that old arch is today, but Foy has little doubt it ended up on the scrap heap somewhere.

Foy remembers it laying in the yard outside the town’s maintenance shed after being taken down, getting more and more corroded.

Tribute to the Smokies

The arch replica is just one piece of art that will commemorate the Great Smoky Mountains. There will eventually be a trifecta of public art pieces in the mini-park to represent the Smokies.

One is already in place: a hand-forged metal railing with subtle references to the Smokies, including mountain peaks and salamanders.

The final art piece for the mini-park will be a series of metal panels mounted on the wall of the office building beside the park. In an odd bit of real estate lore, the wall of the office building is town property. While the rest of the building is owned by Jeff Norris’ law firm, the town-owned wall is fair game for sporting town-sanctioned art.

“The mini park is a strategic part of our Main Street,” said Jan Griffin, chair of the public art commission. “It will be a great place for people to sit and relax.”

The art commission still has to raise money for the piece, which Kelley estimates could be around $6,000. But he thinks fundraising will come easily.

“It is a commemorative piece. So many people remember the arch and will support bringing back that element of Waynesville that has been missing for a long time,” Kelley said.

As for what words to put on the replica? The public art commission has gone with an approximation. Instead of “Great Smoky Mountains National Park: Eastern Entrance” the arch will say “Gateway to the Smokies: Waynesville, North Carolina.”

“History and art and commercial endeavors all come into play,” Brown said. “A lot of people want to see the name Waynesville in the sign.”

Brown figures the arch will become the most photographed spot downtown, and there’s no better publicity than tourists posing under it and posting photos of themselves to Facebook with the town’s name in them.