In the space of two days last week, the Eastern Band of Cherokee Indians announced its biggest per capita distribution and approved a loan agreement for a $275 million expansion to the Valley River casino in Murphy.
While most Americans are looking forward to receiving the $1,400 payments included in President Joe Biden’s $1.88 trillion American Rescue Plan (ARP) passed by Congress on March 6, counties and towns across the country are also eagerly awaiting a stimulus package of their own.
Now nearing its third birthday, the Harrah’s Cherokee Valley River Casino & Hotel in Murphy is seeing strong numbers as it heads toward the July 23 launch of its first addition since opening in September 2015 — a 41,000-square-foot entertainment area featuring bowling, arcade games and a full-service restaurant.
At first blush, the Eastern Band of Cherokee Indians is competing with itself by opening a new casino in Murphy just 55 miles from its main casino and resort in Cherokee. But those 55 miles make a huge difference.
Mary Anderson didn’t have much time to stop for an interview. It was just after 1 p.m., and the Atlanta resident had been up since 6 a.m. in her quest to experience opening day at Harrah’s Cherokee Valley River Casino and Hotel in Murphy. With the purple-and-white ribbon freshly severed at the door of the new casino, Anderson was on a mission — press through the crowd and get playing as quickly as possible.
The new Valley River Casino and Hotel built by the Eastern Band of Cherokee Indians on the outskirts of Murphy will have far-reaching impacts on the far western corner of the state, forever changing the economic and cultural landscape of the region.
It is undeniable that starting in March of 2020 the global Pandemic has caused disruptions in the supply chain. The early days of the Pandemic saw stockpiling of toilet paper and buying up flour for sourdough bread.
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