When the Jackson County Tourism Development Authority sat down this spring to review applications for its advertising grants, it wound up facing a slew of existential questions: What is the grants’ purpose? Should the money go toward long-standing events or only start-ups? If the money’s reserved for advertising, what precisely is the definition of “advertising?”

Do visitor centers still have a role in the new world of travel intel? That’s the question Haywood County tourism leaders have been pondering for the past year. And it’s not been an easy one to answer.

It’s all hands on deck this weekend as Waynesville prepares to welcome more than 1,100 cyclists and their families to town for the start of the Cycle N.C. Mountains to Coast Ride. 

Waynesville was fortunate enough to be selected as the starting point for the weeklong, 500-mile bicycle ride across the state, and town and tourism development officials have been prepping for months to make sure the event goes off without a hitch.

SEE ALSO: Haywood wants a share of cycling tourists

Since the first wheels starting turning in 2010’s inaugural Blue Ridge Breakaway bike ride, cycling has been picking up speed in Haywood County. And as more cyclists have flocked to the annual cruise of Haywood’s scenic byways, the county’s reputation as a cycling destination for the remaining 364 days of the year has grown as well. There might not be a lot of hard data on that yet, but the anecdotes flow freely.

Bill Bryson and Steven Katz didn’t really know what they were getting into when they began their Appalachian Trail journey, recounted in the newly released movie “A Walk in the Woods.” From the moment Katz shows up for the adventure — limping, overweight and prone to seizures — to the time an attempt at traversing a stream sends both men flailing in the water, ineptitude is part of the comedy. 

But conservation and tourism organizations along the AT are hoping they won’t find themselves similarly unprepared when thru-hiking season starts up this spring. Featuring stars such as Robert Redford, Nick Nolte, Emma Thompson and Nick Offerman, the movie is expected to appeal to a wide audience, putting the Appalachian Trail at the forefront of many minds.

Recently released figures on the impact of tourism in Western North Carolina are encouraging. More visitors are spending more money, and that means new jobs and increased sales tax revenue. 

But there’s even more relevant news for those of us who believe that tourism should be viewed as a long-term, viable industry for the region. A study conducted in Buncombe County found that successful tourism marketing leads to direct increases in more traditional manufacturing jobs. Those jobs are increasingly difficult to attract in this era of cheap overseas labor.

There was barely room to breathe in Bryson City Town Hall on Monday night.

A new casino under construction outside of Murphy is coming along on schedule and on budget, according to General Manager Lumpy Lambert.

It’s been 10 years since the Lake Logan Triathlon made its debut in Haywood County, drawing a field of 162 people to tackle the 1,500-meter swim, 24-mile bike ride and 10K run. 

By Wil Shelton • SMN intern

Visitors of the Qualla Boundary now have the opportunity to experience Cherokee culture in a new, interactive way. 

The Cherokee Friends, a program through the Museum of the Cherokee Indian, funded by the Cherokee Preservation Foundation, aims to offer visitors a taste of Cherokee culture, as well as promote various sights around the community.