A major expansion and renovation of the Ingles grocery store on Russ Avenue in Waynesville is finally imminent.

There’s been a new turn in the much-anticipated redevelopment of Ingles’ super market site in Waynesville: Chick-fil-A has joined the party.

Ingles’ site development plans on file with the town of Waynesville have been updated recently to include a Chick-fil-A fronting Russ Avenue. It will occupy the vacant parcel beside Home Trust Bank and roughly across the street from McDonald’s.

Ingles has unveiled plans to build a new gas station on Russ Avenue, Waynesville’s most heavily trafficked commercial corridor.

It marks a slight change to previous plans, which called for a gas station along the entrance road leading to Ingles grocery store. The gas station was initially slated to go in between Belk’s and Home Trust Bank. Now, it will go beside Home Trust bank and will front Russ Avenue.

A proposed redesign of Russ Avenue, the main commercial thoroughfare in Waynesville, received strong public support among those who attended a public workshop last week to learn more about the plan.

“I think this has to be done,” said Lyle Coffey, one of several residents who came out to study the large maps on display. “Russ Avenue has to be redone in some way.”

Verona Martin said the free-for-all that defines Russ Avenue makes driving it unpleasant.

“I’m not happy with it all, especially in the morning when it is so congested,” Martin said. “It puts me off.”

The redesign aims to improve traffic flow, but will also impart an aesthetic appeal sorely lacking today, said Ron Reid, the owner of Andon Reid Inn Bed and Breakfast in Waynesville.

“It is important for us because so many of our guests come in this way,” Reid said of the corridor. “It is the gateway to Waynesville.”

The key component of the plan is replacing the middle turn lane with a landscaped median the length of Russ Avenue. Drivers could no longer dart across multiple lanes of oncoming traffic in pursuit of their favorite fast-food joint on the opposite side of the road.

Instead, left turns will be corralled at intersections, improving both safety and traffic flow. A network of new side streets would skirt behind the businesses, taking pressure off the main drag.

Intersections that are off-kilter will be aligned and extra turn lanes added. The most dramatic example is at the entrance to Ingles, where a side street looping behind CVS and McDonald’s is off-center and as a result under-utilized. A building stands in the way of the intersection to be aligned, but the plan calls for knocking it down to shift the intersection over.

“This is an awfully needed intersection alignment,” Coffey said of the spot.

The only people raising issues with the plan were property owners in the direct path of a wider road footprint. While they supported the premise of the redesign, they lobbied for alterations that wouldn’t encroach as much on their property.

“I’m taking a hit right there,” said John Burgin, pointing at the spot on the map occupied by Arby’s.

Burgin built the store 15 years ago and has leased it to Arby’s ever since. But the redesign would claim precious parking lot real estate and wipe out his drive-through exit.

“You have to have a drive-through,” Burgin said of the fast-food business. “The numbers that go through a drive-through are staggering.”

Bike lanes and sidewalks on both sides of Russ Avenue would increase the road’s footprint, but would mostly fall within existing right of way. Extra turn lanes at major intersections are a different story, however, and would require taking of property. Such is the case in front of Arby’s, where an extra right-turn lane funneling vehicles into the Ingles entrance would claim part of Burgin’s already-cramped parking lot.

Mike Melner, owner of Joe’s Welding, stands to lose his entire shop if the intersection makeover at Dellwood Road goes through. But Melner said he liked the overall plan.

“There’s good and bad,” Melner said. The bad mostly being the loss of property, and the rest being good.

Melner, a horseback rider, said he would rather see horse lanes than bike lanes down Russ Avenue, thinking they would be important in the future.

“You have to keep your mind open,” Melner said.

Long, long, long way off

The town got a $40,000 state transportation planning grant to hire a firm of its choice to create a new plan for the road.

The total cost of the makeover is $21.7 million, according to estimates prepared by the firm, Wilbur Smith Associates. The road designers broke down the costs into the two major components: $15.5 million for the makeover of Russ Avenue itself and $6.1 million for the network of new side streets.

It could easily be 20 years before the plan comes to fruition, according to Town Planner Paul Benson. That’s how long it typically takes to advance a project to the top of the state road construction list. As for the Russ Avenue project, it isn’t even on the list yet, and once it does get there, there’s no telling where the DOT will place it in the pecking order.

“It’s a pretty long time in the future,” Benson said. “It is always subject to money availability and political wind.”

A plan to redesign Russ Avenue would dramatically alter the appearance and traffic flow along the frenzied main commercial artery of Waynesville.

The plan has several components, but chief among them is wiping out the middle turn lane. Instead a landscaped median will run the length of Russ Avenue.

If you want to visit up a business on the other side of the median, you’ll have hang a U-turn at a traffic light or duck up one of the new rear-access streets and skirt behind the buildings.

“A huge thing is the rear connectors,” said Town Planner Paul Benson. “It would allow people to move between businesses without ever coming out onto Russ Avenue.”

The goal of the median is to prevent left turns across multiple lanes of oncoming traffic when pulling in and out of parking lots. Instead, left turns will be corralled at intersections, improving both safety and traffic flow.

“Every time you have a left turn, you have to slow down and that means everybody behind you slows down,” Benson said. “Left turns bring traffic to a complete stop.”

Corralling turns at the traffic lights mean through traffic can sail by rather than constantly braking for darting cars.

It’s not likely that everyone will be fans of the median. It could deter people from patronizing an establishment on the other side, a possible negative for business owners.

But the status quo isn’t much better, said Fred Baker, the Waynesville Public Works Director.

“Nobody is going to visit a business if it is gridlocked in front of your store,” Baker said. “It doesn’t do much good to have unlimited driveway access when it is so congested people don’t want to stop and there’s lots of accidents.”

Nonetheless, some drivers might not like the idea of doubling back should the mood strike them for an Arby’s roast beef or KFC biscuit on the spur of the moment.

But perhaps that’s a good thing, said Joe Taylor, the owner of Taylor Ford Motor Company on Russ Avenue.

“It’s as dangerous as a cocked gun,” Taylor said of Russ Avenue. “When you get 25,000 cars a day on a five-lane road, you shouldn’t impulsively dart across oncoming traffic, so maybe it is a good idea if you have to think about getting over and turning at the stop light. You are encouraging people to be a little safer.”

Taylor comes and goes from his Russ Avenue dealership several times a day. The only time he dares a left out of his parking lot is late at night or early Sunday morning when traffic is sparse. Otherwise, he makes his way to the nearest traffic light for his left-turn needs.

While Taylor thinks creating a safer road is paramount, he likes the other elements of the plan as well: the additional turning lanes at major intersections, the rear-access roads, and realigning sigogglin intersections.

“We need it so badly,” Taylor said of the plan.

At one time, the five-lane commercial strip — defined by a middle turn lane dubbed the suicide lane — was standard road-building fare for the DOT. The five-lane road design proliferated across the nation, working hand in hand with suburban sprawl of fast-food chains and strip malls.

But road engineers have been moving away from the model and instead have heralded the landscaped median as a new approach, largely due to extensive research of accidents involving a suicide lane, according to Deniece Swinton, a transportation engineer with Wilbur Smith Associates, the firm that created the redesign plan.

“Initially DOT was all for that suicide center lane,” Swinton said. “But I think they are coming to realize a median is a lot safer. We are finding more and more of them in DOT are opening up to that idea.”

The design is a lot prettier, too, driving communities to request the design over the traditional five-lane strip.

“The majority of the cities we work with, this is the first thought. They want something pretty — a landscaped median with street trees,” Swinton said.

While some business owners oppose medians, claiming it will hurt their stores if people can’t turn in, Swinton said the trade-off is worth it.

“The only thing I can say is the whole safety factor,” Swinton said. “I understand the median prohibits people from turning left directly into their business but providing them a safer way to get into their business is a plus.”

Crafting the plan

While those caught in after-work traffic snarls on Russ Avenue might feel like the prospects for a fix are hopeless, a solution is well within reach, according to Swinton.

The town got a $40,000 state transportation planning grant to hire a firm of its choice to create a new plan for the road. Swinton was the lead consultant on the project.

Swinton’s first impression of the road?

“Very busy, a lot going on, a lot of traffic, a lot of potential conflict points.”

The description sounds familiar to anyone who’s driven the stretch during rush hour, one foot hovered over the brake while furtively on the lookout for darting cars.

Swinton’s goal was to corral left turns to traffic lights, thus the median. With left turns off the main road being restricted, Swinton looked for alternative ways to access businesses, thus the rear access roads behind buildings.

“I thought personally it was somewhat of an easy fix. There was enough land to create these connector roads,” Swinton said.

The commercial corridor targeted in the plan is less than one mile long, roughly from Bi-Lo at one end of Russ Avenue to the bypass just past McDonald’s.

Russ Avenue is an important road in the county and one that plays dual roles, said Mayor Gavin Brown.

“It is an important commercial hub in the town of Waynesville,” Brown said. Brown also sees Russ Avenue as one of the major gateways into town.

The town thus had dual goals in a redesign: make it prettier and improve traffic flow.

Baker called the redesign “extremely attractive.”

What’s next?

When or if the plan ever comes to fruition ultimately lies in the hands of the Department of Transportation.

To get that ball rolling, Brown anticipates the town board will formally adopt a redesign plan for Russ Avenue by spring. It will then advance to a regional transportation planning board, and from there inch its way toward the DOT’s state priority list.

“If we can get the powers that be to agree that this is the result we want, then politically they will have to find the money to do it,” Taylor said.

Brown is hoping to see the plan implemented in 10 years.

“You would like to think if we really pushed on it and DOT was cooperative and funds were available, that would be reasonable,” Brown said of his 10-year goal.

Baker said the plan could be targeted in stages if there isn’t money or political will by the DOT to do it in one fell swoop.

In ideal world, however, it would be fully implemented rather than a piecemeal approach, Benson said.

“If you just pick one piece, it won’t work as well as if it is fully integrated,” Benson said. “The tricky thing is it involves quite a bit of property acquisition to create these rear connectors.”

See the map

By Julia Merchant • Staff Writer

By Julia Merchant • Staff Writer

Nearly two years after receiving a grant to study traffic issues on Russ Avenue, Waynesville is finally moving forward with the project.

Town planner Paul Benson said the proposal for the study has morphed in recent weeks amid growing concerns about traffic problems.

Anyone approaching Waynesville from Russ Avenue has likely appreciated the distant view of downtown, its quaint brick skyline marked by steeples and nested in the surrounding mountains — along with the less appealing gigantic yellow “M” superimposed over the scene.