Tourists caught in the middle not amused by tit-for-tat Cherokee sign debate
Pity the poor visitors trying to find their ways to Cherokee if the N.C. Department of Transportation heeds requests of local leaders in Haywood and Jackson counties when it comes to directional signs.
First, Jackson County wanted a “This way Cherokee” sign added in Haywood County that would bring visitors past their own doorstep en route to Cherokee rather than through Maggie Valley via U.S. 19.
More recently, in what smacks of tongue-in-cheek retaliation — though Maggie Valley officials might be perfectly serious, given that small town’s current economic woes — Haywood County sent an official request that the DOT install a sign along U.S. 441 in Dillsboro that would helpfully inform travelers from the Atlanta area they can actually reach Cherokee by coming back through Waynesville and Maggie Valley.
Amusing, perhaps, but here’s the time-travel differences for motorists: Dillsboro to Cherokee via U.S. 441 is 14 miles and takes fewer than 20 minutes. Dillsboro to Cherokee via Waynesville and Maggie Valley is 45 miles and takes about an hour.
Possible? Yes. Circuitous? Definitely.
“That’s crazy,” said John Marsh of Decatur, Ga., after listening to a CliffsNotes version of the now three-month old sign squabble. Marsh was in Dillsboro this past weekend with a friend on one of his frequent visits to this area.
“That probably seems funny to everybody to talk about, but it isn’t if you don’t know this area and how to get around. It’s confusing,” he said.
Theresa Brady, visiting the area for the first time from her home in northern Virginia, said she relies on GPS information and highway directional signs to guide her travels.
Brady was at the Huddle House in Dillsboro with friends. They’d stopped to eat on their way to Harrah’s Cherokee Casino.
“I don’t know what all that’s about, but it doesn’t make sense,” she said. “Signs should tell you the safest and fastest” route.
Her traveling companion, Jane Langley, agreed, saying she’d found navigating Western North Carolina difficult enough without the potential added burden of directional sign games.
“It sounds ridiculous,” Langley said.
Dillsboro reacts
Shop owners in Dillsboro seem sympathetic toward Maggie Valley’s economic struggle to survive following the latest round of death convulsions by the theme park Ghost Town in the Sky. Dillsboro experienced something similar when Great Smoky Mountain Railroad in 2008 moved its headquarters to Bryson City and cut train routes to the small town.
Interestingly or ironically or both, railroad owner Al Harper was heavily invested in the most recent failed attempt to revive Ghost Town. One could even say Harper broke the hearts of two small WNC towns.
Be that as it may, however, the Dillsboro shop owners didn’t particularly care for the potential confusion visitors to the region would experience if the DOT pandered to Haywood County and Maggie Valley’s for an alternative sign leading Cherokee travelers the long-way around.
“The whole thing sounds pretty silly,” said Travis Berning, a potter and co-owner of Tree House Pottery on Front Street in Dillsboro. “That’s kind of a long way around to go through Haywood — (the sign) needs to show the most direct route.”
That, however, is exactly the contention of Maggie Valley leaders when it comes to Jackson County’s request for a second sign on their turf. In Haywood, the route to Cherokee through Maggie is shorter than the one through Jackson County, prompting Maggie to rebuke Jackson’s sign request there.
But, Renae Spears, a Bryson City resident who has the Kitchen Shop on the main drag in Dillsboro, pointed out that the road to Cherokee through Maggie is curvy and narrow.
“Obviously, from Dillsboro to Cherokee it is four lanes, which is the quickest and safest way to get there,” Spears said. “And if I direct anyone to Cherokee, that’s exactly the way I send them.”
And while she was on the subject of which way to Cherokee, Spears added that when headed west from Asheville she prefers to use four-lane highway if going to the reservation. Not, she said, U.S. 19’s mainly two-lane route via Maggie Valley to Cherokee.
“It’s not as safe or direct,” Spears said in explanation.
This raging sign dispute started simply enough, when Jackson County governmental and tourism leader were reviewing state data and discovered the county’s visitation numbers were below par when compared with neighboring communities. That led to a flurry of activity intended to pump up those visitation stats.
Not surprisingly, Jackson County decided it needed a cut of the 3.5 million visitors who make their way to Harrah’s Cherokee Casino each year. The tribe supports Jackson County’s request.
Jackson County Manager Chuck Wooten said last week he was astounded that what seemed such a simple request had snowballed into a multi-town, multi-county, even regional dispute.
“I had no idea it would cause such a stir,” Wooten said.
Wooten added he’d recently told Waynesville Mayor Gavin Brown that if he had known about the ensuing uproar to come, he’d never have written to Waynesville Manager Lee Galloway asking for the town’s backing on a new directional sign. Wooten did not say, however, that the county would have backed one iota away from making the request directly to DOT.
Has Maggie found its heroine?
Longtime Maggie Valley resident Alaska Presley has seen it all when it comes to Ghost Town in the Sky’s ups and downs.
Presley, now 88, and her late husband Hugh met R.B. Coburn, founder of Ghost Town, more than 50 years ago when he walked into a hotel that the couple owned in Maggie Valley and told them about his plans. It was the beginning of Presley’s connection to and love for the amusement park, which has spanned nearly two-thirds of her life.
Now, Presley is putting her own personal wealth on the line to rescue the shuttered theme park, and hopefully bring back the missing lynchpin in the Maggie tourism trade.
SEE ALSO: Resurrecting a ghost town
Presley knows first hand how important Ghost Town was historically in driving tourist traffic in Maggie. Presley, along with her family, has owned and sold a number of Maggie businesses throughout the years, including Mountain Valley Lodge, Holiday Motel and a trout fishing operation.
Ghost Town enjoyed decades of prosperity after R.B. Colburn conceived of the idea more than half a century ago. As a result, the town of Maggie Valley grew up around it, a string of mom-and-pop motels, diners and shops catering to the 150,000 tourists that once streamed into Maggie to visit the park.
However, the park began a long and steady decline in the 1990s. It began to show its age around the edges and was not well-maintained. The attractions grew dated, yet Coburn failed to add new amenities to cater to the changing tastes of modern tourists.
Ghost Town’s eventual closure in 2002 dealt a major blow to Maggie Valley’s economy, which continued to decline.
When a group of investors appeared and reopened the park four years later, they were seen as saviors. Business owners and leaders were willingly to help in anyway that they could as long as it meant that Ghost Town, once a economic boon for the town, would return for good. Businesses provided supplies on credit, from electricians and plumbers making repairs to hard goods purchased from oil companies to building supply stores — all under the assumption Ghost Town was a good cause. Meanwhile, Maggie residents, including Presley, loaned money to the new owners in exchange for shares in the company.
However, the park fell into debt and filed for Chapter 11 bankruptcy in 2009. The park opened and closed several times as the owners struggled to get out of debt. But in the end, the park left a trail of $2.5 million in unpaid debt to small businesses and hundreds of thousands lost by helpful investors.
BB&T — which was owed $10 million by the new owners for the park’s purchase and later renovations — filed for foreclosure. Eighteen months later, the foreclosure was finalized, and Alaska Presley placed her bid to buy Ghost Town.
Resurrecting a ghost town: Alaska Presley hopes to revive Maggie Valley by reopening the once-popular Ghost Town amusement park
Tears gathered in Alaska Presley’s eyes as she moved one step closer to attaining a Maggie Valley icon that has remained close to her heart but out of her possession for more than 50 years.
Surrounded by supporters, former Ghost Town employees and her lawyer, Presley, a longtime Maggie Valley resident, listened as a foreclosure attorney dryly recited the property boundaries of Ghost Town in the Sky, a once-popular amusement park in Maggie Valley. Presley was one of about 20 people who attended the public auction of Ghost Town on Feb. 10 outside the Haywood County Courthouse.
She is the only person who bid on the property at auction, offered $2.5 million for the property and its equipment. Competing buyers can file an upset bid for 10 days. Presley is now counting down the days until Feb. 20 to see if anyone places a counterbid.
Presley, 88, hopes to leave a functioning and profitable Ghost Town as her legacy to Maggie Valley.
SEE ALSO: Has Maggie found its heroine?
“Maggie Valley has some of the best people in the world,” she said. “And without Ghost Town, they have been having a very, very hard time.”
When the amusement park finally went up for sale, Presley just had to buy it. She said that a forever closed and abandoned Ghost Town is her “greatest fear.”
“Maggie Valley needs it,” Presley said. “I’m most interested in getting it going for the prosperity of Haywood County.”
However, Maggie residents are no longer quick to pin their hopes on the reopening of an amusement park that has been a continual cause for disappointment during the past decade.
Driven by her heart
Acquiring Ghost Town has been a long process and restoring the amusement park to its original glory will be a struggle all its own, which is why Presley began renovating it months before the foreclosure was finalized.
“This is the third time I’ve tried to help bring it back,” she said.
The to-do list is phenomenal. The rides and mock Old West town are decades old and in continual need of repair and upkeep, let alone the neglect they’ve seen since the park shut down three years ago.
Presley has already started touching up the buildings, which are quick to show their wear given the beating they take from the elements on the high-elevation mountain top.
Although she has made a few strides, there is still a lot of work to do and not much time to complete it before June, when she hopes to open at least a portion of the park.
“It has taken so long (to foreclose),” Presley said. “It’s kind of up in the air how much I can get done before the season.”
But, she does have a plan. Presley’s top priority is getting the chair lift and the incline railway working again. Tourists can only reach the mountaintop amusement park by the riding one of the two contraptions up the steep slope — but they have been in a seemingly perpetual state of malfunction in recent years.
Visitors would park in a large lot at the bottom of the mountain and ride either the lift or railway up to the park’s entrance. Neither are currently operational.
She has already purchased the parts needed to repair the incline railway, but it will still be about five months before it’s fixed, she said.
She must also assess the condition of the rides, particularly the roller coaster and drop tower.
“What’s good I’ll keep; what’s good I’ll refurbish,” she said, adding that she has yet to have anyone evaluate them, and some may not be repairable.
In the past, rides did not receive the proper care and maintenance. They looked rundown and often broke down. When Ghost Town briefly reopened five years ago, the kiddy rides and Wild West Town were up and running, but the roller coaster and drop tower — which attracted a more adult crowd — failed to pass state inspections. Although the previous owners attempted to repair the coaster, it only opened temporarily before it was once again deemed a safety hazard.
Next to the rides and cosmetic improvements, one of the biggest projects associated with the renovation is a overhauling of its water system. The previous owners did not shut off the water to Ghost Town after it closed, subjecting the full pipes to the mountain freeze-and-thaw cycle. The already aging system is now likely in desperate need of repair.
“That will be one of the worst things to do,” Presley said.
If she can overcome those hurdles and open Ghost Town for part of the tourist season, Presley can start earning revenue and hopefully move the park toward self-sustainability.
Bittersweet turn of events
People are cautiously optimistic about Presley’s endeavor.
“Only an Alaska Presley could ever get Ghost Town to run again,” said Waynesville Mayor Gavin Brown said. “She is a very sharp lady; she sees value there. (But) In today’s market, in today’s world, I don’t see any value there.”
While people disagree about what, if anything, the amusement park is worth, Presley’s long history with Ghost Town and her wherewithal seem undisputable.
“If anybody can do it, she can do it,” said Teresa Smith, executive director of the Maggie Valley Chamber of Commerce. “I think she will definitely do the very best she can to get it up and running.”
Although the park has been closed for more than a year, the chamber still receives phone calls everyday asking if and when Ghost Town will reopen — an encouraging sign that if it is rebuilt, people will come.
“It encourages families to come here,” Smith said. “It would just be something else for people to do.”
But, the economy is still struggling, and gas prices continue to bounce up and down. Both are problems that have affected Ghost Town’s visitation numbers in the past and could influence its bottom line in the future as well.
“I think this go around those same worries are going to be there,” Smith said.
Town Alderman Phil Aldridge, who attended Friday’s event, said that residents are weary of anyone championing Ghost Town’s potential success after so many years of disappointments. Maggie Valley residents and business owners have had their hopes dashed before when investors promised to revive Ghost Town and bringing prosperity back to the valley.
But still, Aldridge leans toward the hopeful point of view.
Ghost Town was the “heartbeat” of Maggie Valley, he said. “It certainly can be again.”
When the amusement park profited, so did the town and county. In its heyday, 400,000 people visited Ghost Town each year, and families would pack into restaurants and motels along Maggie Valley’s main strip. Since the beginning of the recession and the park’s first closure in 2002, however, business in the valley has drastically declined.
Clock ticking
If Presley can’t open the park this season, it would cause “more damage,” she said. An open park means money to help cover upkeep and the employee payroll. It could also eventually mean more improvements — something already weighing on Presley’s mind.
“It needs to have some high-tech stuff,” she said, throwing out the idea of adding a zip line.
And, while some little boys still play cowboys and Indians, the Wild West theme has lost some of its luster now that the golden years of John Wayne and “Bonanza” are over.
“The western theme is passé now, and it needs the help,” Presley said. “The gun fights are good, but they are not enough.”
Although Presley was unable to provide more specifics regarding improvements, she estimated that the entire project will cost in excess of $11 million. And, she said she is not planning to take out any loans, adding that Ghost Town has had enough debt problems.
“Poor management and bad debts has plagued it for years,” Presley said. “A friend thought there was demons on that mountain; it has had such bad luck.”
So, for now, she will foot the bill herself.
“I have enough — to get started anyway,” Presley said. “I believe in paying as you go.”
Presley said she did not know how many employees she will need to reopen and operate the amusement park, but she has already hired Robert Bradley, a former gunfighter in the Wild West Town, to help with renovations and an armed guard to keep hoodlums off the property.
“It’s been vandalized pretty bad, but I got guards up there now, and I’ve got cameras all over the mountain,” Presley said.
Like Presley, Bradley has been around since Ghost Town beginnings.
“I started fallin’ off the roof in 1962,” he said, adding that Presley made him promise not to fall anymore now that he has passed 65.
Bradley, who has known Presley for most of his 67 years, is happy to help and anxious to get back to work as director of entertainment — his previously held title.
“I could probably put a show on next week,” Bradley said.
“Give us two hours,” chimed in Tim Gardner, a.k.a. Marshall Red Dawg.
While Ghost Town has been shut down, Bradley and some of the old band of entertainers from the Wild West Town have traveled around the U.S. doing shows. People are still interested in seeing their performances, he said.
What is Ghost Town worth?
During Friday’s foreclosure proceeding, Presley bid $2.5 million for Ghost Town. But, that is not what she will actually pay for the property.
The actual price tag is only $1.5 million, thanks to an interesting and non-traditional financing arrangement Presley struck to bail Ghost Town out of foreclosure.
When Ghost Town’s previous owners went bankrupt, BB&T was their biggest creditor — holding $10.5 million in debt.
BB&T chased Ghost Town into bankruptcy and to the doorstep of foreclosure. But for the past 18 months, it hasn’t pulled the trigger on foreclosure — likely because it knew that the beleaguered park would fetch nowhere near what the bank was owed. The idea that anyone would pay anything close to $10 million for the dilapidated and broken down amusement park is inconceivable.
“Who is going to pay $10 million for Ghost Town? Well, nobody is,” said Waynesville Mayor and lawyer Gavin Brown.
Instead of going forward with the foreclosure, BB&T sold its note to Presley for $1.5 million — a far cry less than the $10.5 million the bank is owed.
“What they (did) is just cut their losses and run,” Brown said.
When Presley purchased the note, she all but ensured that Ghost Town would be hers. Presley now owns BB&T’s entire $10.5 million note against Ghost Town — even though she only paid $1.5 million for control of the note. Someone would have to bid more than $10.5 million before they could top what she has in it.
The foreclosure is a mere formality, as was the $2.5 million Presley bid for the park. In essence, her $2.5 million bid will come back to her since she is the primary note holder.
So, not counting the court fees and related costs, how much did Presley pay for Ghost Town?
The simple answer is $1.5 million — the amount BB&T sold its note for, Presley said.
Other possible investors have until Feb. 20 to place an upset bid. However, John Doe cannot simply walk off the street and offer a few cents more than Presley’s current bid for Ghost Town. Upset bids must be at least 5 percent higher and bidders must put down a percentage of their bid up front.
As for the millions owed to private investors and small businesses by Ghost Town’s former owners? They won’t be seeing a dime.
Maggie tightens up noise ordinance, again
Maggie Valley was thrust back into controversy over its noise ordinance last week, an ongoing debate that has pitted residents against bars hosting live bands outdoors.
Only four months after the previous town board made changes to the noise ordinance, the current town board decided once again to revise the law — causing concern for some residents.
“You’re changing something that you don’t even know if you’ve fixed yet,” said resident Cheryl Lambert. Lambert said she thought the issue had already been settled in September.
The former Board of Aldermen altered the noise ordinance last fall after complaints from some town residents and lodging owners.
Mayor Ron DeSimone said the old board left disputes regarding the ordinance unsettled — namely the cut-off time for music and a separate criteria for acoustic music.
“Even on the board there was no complete agreement on the times, on not addressing acoustic music,” DeSimone said.
Last September, the town board strengthened the noise ordinance by imposing an earlier cut-off time for music on weekdays and lowering the maximum decibel level.
Last week, the board strengthened it one notch more by imposing earlier cut-off times for amplified outdoor music on Friday and Saturday nights, plus an even earlier cut-off on weekdays.
However, an exception was made for acoustic music, which will enjoy a later cut-off time since it isn’t amplified and thus not as loud.
“We have encouraged acoustic music versus amplified music,” DeSimone said.
Residents and hotel owners complaining of noise spilling over from nearby bars claim the ordinance still doesn’t go far enough, however.
The noise ordinance does not apply to the fairgrounds, which negotiates such details with event organizers on a case-by-case basis.
‘Prisoners in our own home’
During the meeting, several residents and business owners spoke up about how music emanating from Maggie Valley restaurants and bars negatively impacts them.
“It’s louder than most of you think,” said resident Rosanne Cavender. “It’s very stressful.”
Her father Ray Kuutti, who is a musician, backed Cavender’s comments.
“I was outside painting, and this stuff started going on, and I couldn’t stay out there,” he said. Kuutti added that he does not mind the outdoor acoustic music, which generates less noise.
Alderman Mike Matthews argued that people chose to live in the tourist town and must therefore tolerate some additional noise.
“We are not going back to the old noise ordinance at all (but) I am not willing to shut everything down at 6 o’clock,” Matthews said.
Lambert said she would like to move if she could but when her house was put up for sale, it stayed on the market for two years without being purchased. The reason, she said, is because of the noise.
“We are prisoners in our own home,” said Lambert, who lives near the Maggie Valley Inn. “We can’t watch TV; we can’t turn on the radio; we can’t go outside.”
Some Maggie Valley hotels and inns have lost business because the noise emitted from nearby restaurants disturbs their guests.
“There needs to be a level of respect and decorum,” said Carol Burrell, who runs the Creekside Lodge near the Tiki House Seafood and Oyster Bar. “If I can hear music in my business and it’s coming from inside a business, how loud is it?”
Last year, the Maggie Valley Police Department responded to 37 noise complaints.
In a complaint against Hurley’s, Jonathan Creek Inn owner Jeff Smith said he refused to lose any more money because noise from the restaurant disturbs his clients.
In several instances, the Maggie Valley police responded to a complaint and asked the offender to keep it down. However, an officer was forced to return later when the noise once again became a problem.
“Once or twice I heard them turn it down, but it never stayed down,” Kuutti said.
Several individuals also stated that businesses would quiet down before a police officer could measure the noise level to avoid getting in trouble. Officers are required to measure the sound level for 20 seconds while standing no more than 10 feet away from the property line, a procedure that gives bands enough warning to turn down their sound
Reining it in
Original ordinance
Cut-off time: 11 p.m. Mon-Sat
Decibel level: 75 on weekends, 65 on weekdays
Changes made last September:
Cut-off time: 11 p.m. on weekends, 10 p.m. on weekdays
Decibel level: 70 on weekends, 65 on weekdays
Changes made last week:
Cut-off time: 10 p.m. on weekends, 9 p.m. on weekdays*
Decibel level: 70 on weekends, 65 on weekdays
* An exception is made for acoustic music, which can be played until 10:30 p.m. on weekdays and until 11 p.m. on Fridays and Saturdays.
Noise complaints by the numbers
• Tiki House Seafood and Oyster Bar: 6 (all during August)
• Salty Dog’s Seafood and Grill: 4
• Hurley’s Creekside Dining and Rhum Bar: 4 (all during July)
• Barking Dogs: 4
• Maggie Valley Inn: 2
• Stingrays: 1
• Maggie Valley Festival Grounds: 1
• Other homes and rentals: 15
The road less traveled
The question ‘which way to Cherokee?’ continues bedeviling the state transportation department, which has been caught in a tug-of-war between Jackson County and Maggie Valley over who deserves a sign pointing the “right” way to Cherokee.
Maggie Valley currently holds title to the sole directional sign pointing motorists to Cherokee via U.S. 19 and over Soco Gap — and would like to keep it that way.
“We are all for helping promote Jackson County, but not at the expense of Maggie Valley,” said Maggie Valley Mayor Ron DeSimone.
The N.C. Department of Transportation is “leaning toward” posting a sign indicating that there are in fact two routes to Cherokee — one through Maggie and one that continues on past Sylva.
But by posting another sign, the department of transportation would “take away from one and give to another,” said Alderman Mike Matthews. “There has not been enough information to say you should go this way versus this way.”
Jackson County officials, meanwhile, have lobbied for the second sign, pointing out that the four-lane highway going past Sylva is actually safer and more user friendly than the route through Maggie. The tribe has expressed a desire for a second sign.
“They feel like the two-lane road over Soco is hazardous,” said Reuben Moore, a DOT official who works in the regional office in Sylva.
But DeSimone questioned Jackson’s true motive.
“Obviously, Jackson County did not bring this up because they were concerned for public welfare,” DeSimone said.
Maggie Valley could win out, however, as the DOT has yet to find a place to put the new sign and has not settled on concise wording.
Safety and travel time
Moore updated the Maggie Valley Board of Aldermen on the status of the sign issue at a town meeting last week.
If the DOT decides to allow a new sign, it would be placed by May before the beginning of the tourist season.
But, posting a new sign faces several obstacles, including where to place it.
“It takes about a mile of signage to properly sign an exit,” Moore said. But the roadside leading up to the Maggie exit is already cluttered with signage.
DOT has not settled on the appearance of the sign. It cannot simply put two dueling arrows on a sign pointing this way or that way to Cherokee.
“That is strictly against policy,” Moore said.
The DOT has discussed making a sign with the words Cherokee spanning the top half of the sign and the mileage for both routes below it: U.S. 74 at 37 miles and U.S. 19 at 24 miles.
Although the route through Maggie is shorter distance-wise, a study by the DOT showed that travel time was essentially the same — about 35 minutes — no matter which road was taken.
“We found that the travel time was very nearly the same,” Moore said.
Initially, Moore wanted the sign to specify that the travel time was about the same no matter which route is taken, but DOT vetoed the idea because traffic or accidents could delay travel along one of the roads.
The department only test-drove the routes three times during the late fall and winter. The times do not account for increased traffic during the summer and early fall months when tourists flood the area. Get stuck behind a slow moving Winnebago, and the trip through Soco Gap could be a grueling one.
The review of both routes showed that the crash rate on U.S. 19 is 10 percent higher.
Alderman Mike Matthews said that the two roads are incomparable when it comes to wrecks because U.S. 19 runs through a town where cars are often slowing down or speeding up and pulling in or out of parking lots. The U.S. 441 route, however, is a four-lane divided highway.
“I don’t even see how that could be compared,” Matthews said.
Maggie Valley officials said they want “overwhelming, definitive information” showing that the road through Jackson County is safer.
Does DOT consider U.S. 19 to be safe, Matthews asked?
“Absolutely,” Moore responded.
Aldermen Saralyn Price asked Moore pointblank which road would he take if it was snowing and he was in Lake Junaluska.
“I wouldn’t be out,” Moore said.
The Board of Aldermen argued that the DOT has not provided any information that would validate a decision to post a new directional sign.
“I have not heard anything definite about (U.S. 441) being safer,” DeSimone said.
Capturing tourism dollars
Maggie Valley and Jackson County each hope to attract a portion of the 3.5 million people who visit the casino in Cherokee each year.
The idea that Maggie Valley will lose business should an alternative route be posted “presupposes that people are going to do what the signs tell them to do,” Moore said.
Jackson County commissioners haven’t been shy about their desires to funnel tourism traffic through that county. Jackson County Manager Chuck Wooten and the five county commissioners expressed surprise last week that their request for a sign had triggered uproars in Maggie Valley.
As they hammered out possible designs for a new welcome sign at the county line, Commissioner Doug Cody joked that they should add to Jackson County’s fantasy sign: “This is the best route to Cherokee.”
A decision will be made based on safety and the speed of traffic, assured Moore, not based on which route is more scenic or needs more business.
According to Jackson County Travel and Tourism, visitors have said that they prefer to take U.S. 441 to Cherokee. But, Moore said he can’t confirm whether that is true.
Motorcycle battle royale: Maggie parleys with Rally in the Valley, Thunder in the Smokies to negotiate truce
The coordinators of the annual Rally in the Valley motorcycle event have strapped Maggie Valley leaders a seemingly impossible ultimatum that could leave the town in straits no matter what they decide.
Rally in the Valley coordinators asked the town to bar any other motorcycle festivals from coming to town the week before or after its September rally in hopes of ensuring a bigger draw for its own event. If the town didn’t comply, Rally in the Valley would be no more.
The town dutifully responded by asking Maggie’s other big motorcycle event of the fall, Thunder in the Smokies, traditionally held the weekend before Rally in the Valley, to move dates.
But, Rally in the Valley then upped its demand. If Maggie wants to keep the Rally in the Valley, it can be the only motorcycle festival held there during the entire fall.
“The Town of Maggie Valley has always welcomed The Carolina Harley-Davidson Dealers Association and their customers to Maggie Valley,” said Sandy Owens, a spokeswoman for the association that puts on Rally in the Valley, in an email. “We are hoping that we can come to an agreement with the town that will allow us to move forward with future successful fall rallies.”
Owens declined to comment further.
And with that, the town found itself between a rock and a hard place: it will lose Rally in the Valley if town officials do not meet the terms, but it will lose Thunder in the Smokies if it does.
The town has a long standing agreement with the company that hosts Thunder in the Smokies, which puts on a May rally in addition to its one in September.
Handlebar Corral Production has run Thunder in the Smokies in Maggie for nine years, and has said it will stop holding both its fall and spring event if the town sides with Rally in the Valley.
Chris Anthony, owner of Handlebar Corral Production, said it would be “practical” to pull out of both commitments — its fall and spring Thunder in the Smokies events.
However, should Rally in the Valley leave Maggie, Thunder in the Smokies has indicated that it would like the rally’s spot on the third weekend in September.
Fat lady yet to sing
Negotiations between Maggie Valley and the Carolina Harley-Davidson Dealers Association will not concluded “anytime soon,” said Mayor Ron DeSimone.
DeSimone said that the town has done its best to convince the Harley-Davidson Association to continue hosting its annual Rally in the Valley motorcycle event in Maggie. The town has offered to keep the 2012 event schedule status quo while proposing that the 2013 schedule could be negotiated.
“Balls in their court,” said DeSimone, who spoke at a public meeting on the issue last Wednesday.
The association is expected to make a decision in the next month, and it’s unclear whether it will choose to stop holding the motorcycle rally in Maggie if it doesn’t get exclusive booking or it will continue as it has for 12 years.
There is still a chance that the association will move forward with the event again this coming year, DeSimone said.
“It’s not a done deal yet,” he said.
Discussions at a recent public meeting lasted no more than 20 minutes and focused mostly on whether dates could be retroactively changed should the association pull its event from Maggie’s roster.
However, one resident spoke up about his concern about losing any motorcycle events.
“I want to impress upon you how much money the motorcycles bring to this battle,” said Maggie resident James Carver, who owns Maggie Valley Restaurant. “Save those motorcycles.”
Maggie Valley boosts four motorcycling events each year: Rally in the Valley in the fall, RoadRUNNER Touring Weekend in the summer and Thunder in the Smokies’ fall and spring events.
Each event brings a crowd into the valley — people who will spend their money at Maggie’s shops and sleep in its hotels. And, like many Western North Carolina towns, much of Maggie Valley’s income is based around tourism.
By hosting large-scale events at its fairgrounds, Maggie aims to attract more visitors and money to the town. The loss of one event such as Rally in the Valley would further wound Maggie’s already hurting economy.
“It (Rally in the Valley) brings a lot of business to the town,” said Audrey Hager, Maggie’s festival director. “Also, it’s a big fundraiser for the chamber so that hurts as well.”
The town is still trying to figure out how much impact each event has on the local economy.
The Harley-Davidson Association, which runs Rally in the Valley, has complained that attendance and revenues are down, Hager said. The association has lost “substantial money” during the last few years, she said.
“They cannot sustain the losses they’ve had the last three years,” Hager said.
Without competition from other motorcycle events, the rally would likely see a rise in attendees and profits.
As for Thunder in the Smokies, Anthony admitted that the money generated from running such an event is not always great but said a big factor in attendance is the weather.
“If the weather is good, our crowd is good,” Anthony said. “When I say good, not great.”
Anthony said he did not know how much the events impacted Maggie.
“We don’t really know what the total is that we’re bringing to Maggie Valley,” Anthony said.
Neither event organizer has disclosed their attendance numbers to the town. The numbers would help quantify each event’s impact on Maggie.
Tug-of-war heats up over highway sign pointing to Cherokee
Counties and towns in the region are sparring over a highway sign that points the way to Cherokee, each hoping to capture a share of the 3.5 million annual visitors en route to the tribe’s casino by bringing that traffic past their own doorstep.
There are two routes to Cherokee — something any tourist could figure out using the Internet or an in-car GPS unit. However, only one route has a highway directional sign pointing the way to Cherokee, namely the route through Maggie Valley.
Jackson County officials are urging the North Carolina Department of Transportation to post a second highway sign letting travelers know they don’t have to get off the highway and head through Maggie but can continue on past Waynesville and Sylva to reach Cherokee as well.
Jackson sees itself as the big winner from such a sign but has appealed to Waynesville to join it in its request.
“We thought Waynesville might also be the beneficiary of that (sign),” said Jackson County Manager Chuck Wooten.
Currently, Cherokee-bound tourists coming off Interstate 40 are funneled toward Maggie on U.S. 19 just before they get to Waynesville.
Waynesville leaders discussed the issue at their town board meeting last week but postponed a decision until next year.
Neither Town Manager Lee Galloway nor Mayor Gavin Brown had spoken with officials in Maggie Valley about their take on the matter. However, at least one board member is against siding with Jackson County over Maggie Valley.
“I don’t feel like we should go against our own,” said board member Gary Caldwell.
As for Maggie Valley, officials said they had not heard about or had only heard tell of the possible signage.
Tim Barth, Maggie Valley’s town manager, said he was not aware that Jackson County had reached out to Waynesville looking for support. However, he said he would oppose such a sign.
“We would prefer that they come through Maggie Valley,” Barth said.
If the sign was erected, Maggie Valley would likely see fewer people driving down its main drag – which could further harm tourist businesses that are already struggling.
“Obviously, less people would be coming through the town then, and we depend on people coming through the town,” Barth said.
People traveling to Cherokee sometimes stop at restaurants or stores along the way, which is the main reason why Jackson County wants the sign — to cash in on some of those travelers’ checks.
“Our whole goal was to increase traffic (to the county),” Wooten said.
Which way?
For leaders in Cherokee and within the Eastern Band, having two routes to the reservation is about keeping customers happy.
“It’s important for our customers to have a choice,” said Robert Jumper, the tribe’s travel and tourism manager. “We want people to be able to come, in their most comfortable way, to Cherokee.”
If visitors are not happy with a particular route, they might not come back, said Jumper, who expressed support for the sign. He added that the additional route, which runs past Waynesville, would benefit both Haywood and Jackson counties.
When people call the Cherokee visitor center, they are directed through Maggie Valley or Jackson County based on their driving preferences.
Although vehicles traverse fewer road miles on the route through Maggie Valley, the low speed limits and a windy, two-lane road makes the scenic drive longer than expected, including a rather lengthy dead zone for cell phone users.
“The most direct route, of course, is through Maggie,” said Teresa Smith, head of the Maggie Valley Chamber of Commerce. “Obviously, it’s a straight shot (to Cherokee), and a majority of our businesses are on this main thoroughfare.”
However, the Great Smoky Mountain Expressway through Jackson County is generally the quickest route, a divided-highway with a faster flow of traffic, but drivers miss out on the views when going over Soco Gap in Maggie.
Jackson County has applied for a similar sign in the past, but nothing happened.
While the DOT has indicated that it would be possible to place a second sign near the existing one at Exit 103 on the by-pass, it is still unknown whether it will actually happen, Wooten said.
Hoping to sway the transportation department, the county has applied to others for support. Representatives from Cherokee and the Eastern Band of Cherokee Indians have signed their names to letters that indicate their support for the new sign.
“We feel that giving the motoring public an additional option of four-lane travel will provide better flow of traffic and enhance safety on both routes to Cherokee,” reads the letter signed by Jumper; Michell Hicks, principal chief of the Eastern Band; Jason Lambert, the tribe’s executive director of economic development; and Matthew Pegg, executive director of the Cherokee Chamber of Commerce.
The letter also states that the route through Jackson County provides drivers with a “direct, unimpeded” road to Cherokee.
A similar letter written by Jack Debnam, Chairman of the Jackson County commission, states that the expressway route offers an alternative that is easy for any type of vehicle to travel, during any type of weather.
Smith admitted that ice and snow have made the trip over Soco Gap hazardous on occasion but said that the road is nowhere near impassable.
“Vehicles have traveled it for years,” Smith said. “It’s not like it’s impossible. It’s not like it’s dangerous.”
Lynn Collins, executive director of the Haywood County Tourism Development Authority, declined to comment on the topic until she could meet with other members of the tourism board.
Chamber hopes to regain footing with new director
After several years without a full-time promoter, the Maggie Valley Chamber of Commerce plans to bring back an executive director to help the valley rebound from a recession fraught with business closures.
“We need that presence,” said Teresa Smith, president of the Maggie Valley Chamber of Commerce. “There has been a little bit of a loss with not having someone work there full-time.”
Four years ago, former chamber director Lynn Collins left to become the executive director of the Haywood County Tourism Development Authority. After her departure, the Maggie Valley chamber chose to save money by not hiring a replacement.
“We decided to try to act without an executive director to try to put some money in the bank,” Smith said.
Instead, Smith took on some of the directorial duties until the chamber finances turned around.
“We are operating now on a positive note,” Smith said.
The chamber will not have to foot the entire salary for the new director on its own, however. The Haywood County Tourism Development Authority last month approved a $15,000 allocation to the Maggie Valley Chamber of Commerce to cover part of the new director’s salary.
The committee charged with filling the director position has not yet decided on a salary for the position, said Jan Pressley, head of the search committee. The remainder of the salary cost will come out of the chamber’s general budget.
The Maggie Valley Chamber of Commerce has a $150,000 budget this year — a sharp decline from the $300,000 budget it had in 2007. The decrease is due in part to a drop in chamber membership among businesses.
This year, the chamber has about 170 members, down from 220 members five years ago. The decline in membership is due largely to the economy.
“A lot of the businesses have gone out of business,” said Jena Sowers, the visitor’s center manager for the Maggie Valley Chamber.
Restaurants, attractions and performance venues have closed their doors. And, of course, a large number of Realtors and contractors have left the housing trade, Sowers said.
“It was sad because when we would get the letters from them dropping out, they said if they ever go back in business they would rejoin,” Sowers said.
The loss of members made it difficult to afford the executive director salary — even though the recession was perhaps the time when the business community in Maggie needed a full-time leader the most.
The chamber has also been hurting from a loss of funding from the tourism authority, which it once relied on heavily.
The tourism authority subsidized basic operations and overhead of the chamber and visitor center to the tune of $64,000 a year, compared to only $29,000 a year now.
That number is inching back up with the recently-approved $15,000 earmark from the tourism authority to help cover the director’s salary. The funding will come out of a special pot of room tax dollars designated for tourism promotion in Maggie Valley.
The face of Maggie businesses
The chamber has received seven applications for the executive director position, and the search committee expects to hire someone in January.
The director will oversee marketing, the daily business of the visitor’s center, work with other entities, including town officials and the lodging association, and be present at various meetings.
Because she also runs the Maggie Valley Inn and Conference Center, Smith could only devote some of her time to the chamber whereas a full-time director can focus all of his or her energy on the job.
“I think the biggest obstacle that I had was being able to be in attendance at a lot of meetings,” Smith said. “I think that just having that presence out there … will be an advantage.”
Like many small towns in the U.S., Maggie Valley has battled business closures, high unemployment and low economic growth during the past several years.
Businesses closed, leaving fewer chamber members and less dues money, which in turn prevented the chamber from hiring a director to help fix those very issues.
The lack of a chamber director also forced the town to pick up some of the slack by hiring a festival coordinator to continue to bring events to Maggie Valley.
Chamber of Commerce members seem to agree that a full-time director could only help Maggie Valley.
“It can’t hurt,” said Dan Mitchell, owner of Laurel Park Inn.
During the past several years, with the closure of the amusement park Ghost Town in the Sky and Soco Gardens Zoo, Maggie Valley has “sort of died,” Mitchell said.
Laurel Park Inn usually closes during the winter but will remain open after a bad business year, he said.
It will take collaboration between business owners to revive Maggie Valley, Mitchell said.
“When you bring (a customer) in, you’re helping the valley,” he said.
Because her business Nutmeg Bakery is relatively new to the area, Brenda Schwartz said she is not sure what the chamber has done in the past but wants to see Maggie Valley expand beyond motorcycle rallies.
“I’d like to see more business development,” Schwartz said. “It needs to be a diverse group.”
Since October last year, at least nine new businesses moved to Maggie Valley. Four qualify as bars. But the new ventures also included a hair salon, an antique shop and grocery store.
Brenda O’Keefe, owner of Joey’s Pancake House, has seen several directors come and go during her business’ more than 40 years.
“I do think we need a director,” O’Keefe said. “I would want them to be out in the community.”
The director should be a regular face around town and in businesses, especially those that are currently struggling, and should hold marketing seminars for its members, she said. Maggie Valley businesses need to work on cultivating a repeat customer base — something that has helped her business through slow times.
“Give people what they want, and they will come,” she said.
The director should also reach out to businesses that are not chamber members, or rather possible future members, and paint a rosier picture of Maggie Valley’s future, O’Keefe said.
Winning trio promises change in Maggie Valley
A slate of three candidates pledging change and an end to good old boy politics swept into office in Maggie Valley in this week’s the town election.
Longtime Mayor Roger McElroy, who has been on the town board for 30 years, got ousted by challenger Ron Desimone.
Desimone said the established leadership in Maggie Valley had shut the people out over the years.
“I think it is going to be a new day for Maggie Valley. People are going to be involved again,” Desimone said.
“We have four open minds on that board now.”
The old guard that has controlled Maggie politics since the 1980s wasn’t moving the town forward, he said.
“I connected with everybody up and down this valley. I spent a lot of time talking to people and listening to people,” Desimone said. “I guess they made their wishes known.”
Desimone and the other two victors in the race — Alderman Phil Aldridge and Phillip Wight — ran as a team, billing themselves as the candidates that would give the people a voice.
“People want a fresh start, they want a new look. I think it sent a message that this Valley is in need of some repair. I just hope we can be the ones to do it. We have our hearts in this,” Aldridge said.
Aldridge said it won’t be easy to breathe life back in to Maggie’s struggling tourism economy.
“Our plate is full,” Aldridge said
Mayor Roger McElroy wished the new board luck in their efforts.
“Do I think they can do better? I hope they can because I think Maggie needs something better,” McElroy said.
It is hard to tell whether those who came out and voted were those with a bone to pick, possibly swaying the election.
“In an off-year election, all the people who oppose you go and vote. I didn’t get the vote out and they got it out,” McElroy of his opponents.
Voter turnout was quite high as far as town elections go at 34 percent.
Maria Dreispiel, a 56-year-old dental assistant, is one of those coming to the polls in search of change Tuesday afternoon.
“There are a few things that aren’t good in Maggie Valley,” said Dreispiel.
This marked the third straight election that Aldridge has run on a campaign of change. Despite being on the board for eight years, he has been a lone voice and unable to bring about change. Aldridge, who ran a general store in Maggie Valley for years, was probably a shoe-in for re-election and could have catered to voters on both sides of the aisle. But he made the decision to stake out his position and run as a team up with Desimone and Wight.
The only way to accomplish change was to get a majority with the same views elected.
“I needed support on that board. I needed two people I could look at and depend on and somebody who would have my back,” Aldridge said.
Alderwoman Danya Vanhook lost her seat, although she was not exactly part of the old guard in Maggie. She was a newcomer to politics after being appointed to fill a vacancy six months ago. But she did not join forces with the camp pushing for change — or as some would see them, the complainers and critics.
Now, the complainers will have their turn to steer the town that has become known for its small town political bickering for years.
Mayor
Ron DeSimone 215
Roger McElroy (I) 137
Town Board
Seats up for election: 2
Total seats on board: 4
Phil Aldridge (I) 196
Phillip Wight 187
Danya Vanhook (I) 156
Danny Mitchell 132
Michael Matthews 18
Collective discontent bonds candidates
Three candidates running for the Maggie Valley town board with a similar message have buddied up in the campaign and chosen to run as a slate.
They claim the current town leaders discourage new ideas and fail to bring residents and business owners to the table to solve the town’s problems.
“This present regime has really closed out any other ideas other than their own,” said Ron DeSimone, a challenger for mayor. “They are not very open. They have allowed that podium to be used for vile personal attacks while limiting the voice of other people.”
DeSimone has joined forced on the ticket with town board candidates Phillip Wight and Phil Aldridge. They partnered by putting all three of their names on both yard signs and brochures.
“The main reason I am personally running is I think it is the people’s seat and I don’t think it has been represented properly over the years,” Wight said. “I really hope I can help solve problems and reach across the isle.”
Both Wight and DeSimone ran for town board two years ago unsuccessfully. Aldridge has been on the board for eight years, but is a self-described “odd man out.”
“I have been a lone voice on that board for many years,” Aldridge said. Aldridge said he hasn’t been able to bring about the change that he hoped.
“I had the same ideas then that I have now as far as trying to bring this Valley together,” Aldridge said. “We want to invite the public and business to share their ideas and bring them forward to us. That is not happening right now.”
That’s why he needed to run as a team with Wight and DeSimone.
Challenger Danny Mitchell is not part of the slate but shares some of the same views.
“My main concern is that everybody needs to get along and have professional meetings and not argue and fuss,” Mitchell said.
Two incumbents running for re-election — Mayor Roger McElroy and Alderwoman Danya Vanhook — disagree that there is widespread dissatisfaction. Critics have been a near constant element in Maggie’s small town politics, and the town has tried to reach out to them over the years but can never seem to satisfy them.
“I think a good majority of the people are pretty much happy with what is going on in town,” McElroy said, despite what he called “a faction in town that has felt differently for a long time.”
McElroy said despite his 30 years on the board, he is open minded to new ideas for the town.
“If an idea comes up you can’t say we tried that and it didn’t work because situations change. Something that didn’t work 10 years ago might work now, and I’m aware of that,” McElroy said.
Vanhook said being impartial and open-minded is her forte as a former judge. Vanhook joined the town board just six months ago. She was appointed after another an alderman who stepped down and left a vacancy.
At first, she didn’t apply because Maggie politics were known for being contentious but thought her skills may be of use on the town board.
“Someone who is a former judge, who can be fair, has an open mind, who hasn’t even involved in local politics before,” Vanhook said. “I was used to being very neutral and I thought that would serve Maggie Valley well, who would make decisions in the best interest of residents and businesses and didn’t have an ax to grind.”
Vanhook said she isn’t in one camp or the other.
“I certainly don’t vote in lock step with anyone,” Vanhook said.
Vanhook said Mayor Roger McElroy is in a tough spot as the moderator of town meetings. Maggie’s town meetings seem to have the best attendance per capita than any in the region. And, those interested enough to come often want to weigh in from their seats.
When McElroy calls on people in the audience, or lets people speak past their allotted time at the podium, people complain he isn’t keeping order and doesn’t know how to run a meeting. When he limits public input, he is accused of shutting them down, Vanhook said.
“I think he has always erred on the side of being inclusive,” Vanhook said. “I assure you every single person who comes to the meeting is heard.”
Vanhook said the town is better off for debating issues but wishes the debate was more cordial.
Until a few months ago, the town had public comment at the end of the meeting. The odd placement meant people were often commenting after the board had already come to a decision rather than before, so it was moved to the beginning as with other towns and counties.
Musical town board members
The election aside, the town has already seen two newcomers join the board this year. Two aldermen have resigned over the past six months. One alderman resigned after a political falling out with other board members. The second resigned because his motel business was struggling, and he decided to move elsewhere.
Two new board members were appointed to fill the seats.
One is Vanhook, who was appointed in March and now must formally run to keep her seat. The second is Michael Matthews, who was just appointed in September. His seat isn’t among those up for election.
Prior to being appointed, however, Matthews had signed up as a candidate in the fall election and his name will still appear on the ballot, even though he now already holds a seat on the board.
Matthews said he threw his name in the ring after witnessing a “huge disconnect” between the town leaders and the residents and business owners of town.
“I want to get everybody on the same page. I want everybody to start working together,” Matthews said.
While everyone seems to have good intentions — namely wanting the best for Maggie Valley — dueling personalities seem to get in the way, Matthews said.
Matthews considers himself neutral and says he isn’t aligned with either of the feuding camps that have marked Maggie Valley politics.
“People need to put the past in the past and start moving forward,” said Matthews, who works across the mountain at Harrah’s Cherokee Casino and Resort.