The signs are everywhere. Now hiring, help wanted, excuse the wait times we’re short staffed and doing the best we can. Every restaurant, bar, hotel and store in town is in need of employees at a time when tourism in Western North Carolina is surging. Where are all the workers? 

Sitting on the side porch of the Fryemont Inn one recent sunny afternoon, Monica Brown overlooks downtown Bryson City. The lawn is newly green, and so are the trees. But, the main lobby is empty, so is the massive dining room and all 37 guest suites within the historic property.

The tourism industry doesn’t always agree on much. They argue over the best logos and ad campaigns, whether to fund this festival or that one, and who has the best continental breakfast.

Busy season is coming at Harrah’s Cherokee Casino, and management there is working to get all hired up for summer. 

Melanee Lester has been sorting through a 4-inch-high stack of applications on her desk for the last couple of weeks, trying to get Mast General Store fully staffed for the long tourism season ahead.

It happens like clockwork every year. As the calendar creeps toward May, the roads get crowded, lines at the grocery store get longer, and the wait for a table on Friday night mounts. Right on cue, tourist season arrives, seemingly overnight.

SEE ALSO:
• Hospitality help is hard to find
• Tourism’s future in the hands of frontline workers
• BRNHA tackles the $50,000 question of hospitality training
• Casino strategizes to keep good hires on board

It’s a conundrum the best minds in tourism have been trying to crack for decades.

By Michael Beadle

Western North Carolina prides itself as a tourist destination — the mountain getaway where you can hike and shop and rest among the soothing sounds of nature.

• Costs — Before you book a reservation at a B&B, be sure you check the fine print and know the total cost of your stay. Inns have room taxes that are added on to the bill and there may be additional charges.