It’s been a little under a year since Corrina Ruffieux took over for longtime Haywood County Tourism Development Authority Executive Director Lynn Collins, but Ruffieux’s wasted little time bolstering the TDA’s destination marketing strategy with robust and insightful data meant to show the county’s relative strengths and weaknesses while also hedging against uncertainty with new initiatives designed to keep the money flowing into Western North Carolina’s tourism-based economy — especially in post-mill Canton.