By Julia Merchant • Staff Writer

New legislation to restructure the Haywood County Tourism Development Authority calls for a drastic overhaul of the organization while leaving much open to interpretation.

The overhaul was prompted by controversy over the TDA’s budget, particularly a new marketing plan that was unveiled in 2005. The marketing plan was devised after lodging tax revenue — a 3 percent tax on overnight stays at lodging facilities — started declining three to four years ago. The TDA wanted to fund new marketing initiatives in hopes of turning things around.

“Ghost Town is one of the biggest things that has happened to the western end of North Carolina in many a day. It has proven a giant boost to the economy of a people long hampered by a natural terrain that made farming mostly impractical and by transportation problems that, until lately, didn’t allow much influx of big industry.

After they opened Joey’s Pancake House in 1966, Brenda O’Keefe and her late husband would calculate how much pancake batter they’d need based on the number of cars they saw at local hotels on their way to work.

Brenda and Joey O’Keefe ended up mixing a lot of batter. As they drove U.S. 19 through Maggie Valley, most mornings along the town’s main drag revealed full parking lots and no-vacancy signs. Year after year, families flocked in to visit Ghost Town in the Sky. Business owners here were living the good life, sharing in the economic success of the western theme park’s four-decade reign as one of the Southeast’s top family destinations.

“It was incredible,” O’Keefe said. “I can remember, on great big days, when there were 10,000 people at Ghost Town. And, even on average days, there were about 5,000.”

Thanks to a strong local following and stellar reputation as an eatery, Joey’s Pancake House remained a hopping enterprise. But that’s at odds with what many in Maggie Valley experienced. Business owners watched the balloon deflate as Ghost Town declined, then burst when the theme park closed permanently in 2003.

“The economy dropped 50 to 60 percent, and nothing has brought that back,” O’Keefe said. “That was the impact.”

The interim years

Down the road at Maggie Mountaineer Crafts, visitors can find homemade fudge, hand-painted saws and stuffed black bears. This is a craft and gift shop that has stayed true to its 50-year-old roots, a place serving up slices of whimsical Appalachia to satisfy the cravings of many who visit Maggie Valley.

In a plush office filled with collectible historical items at the back of the store, owner Brad Pendley sorts through Ghost Town memorabilia. His father, Austin Pendley, once served as general manager for the theme park.

Pendley doesn’t underestimate the importance of Ghost Town’s reopening, but he also believes the town made a comeback after the theme park closed.

“Ghost Town won’t make or break Maggie because we’ve already done without it,” he said. “But if Ghost Town does do well, it’s really going to help us out.”

After the theme park closed, the town launched into a rocky metamorphosis, painfully — and sometimes divisively — transforming itself from tourist destination to resort community.

Second-home owners moved in at an ever-greater pace, vacationers took advantage of the many cabins for rent and the well heeled settled in at Maggie Valley Country Club, which undertook costly renovations and added upscale condominiums. It’s now known as the Maggie Valley Club.

“We had to regroup after Ghost Town left,” Pendley said. “Maggie really came back with a renewed spirit, that we could make it without Ghost Town. Now Ghost Town has been hyped up so much that if it doesn’t succeed, it’ll hurt us more than if it had never come.”

Optimism abounds

Pendley and others, however, believe that a successful Ghost Town could fill one big hole marring the fabric of a newly rebuilt Maggie Valley – the theme park can serve as the missing family attraction and get parents, grandparents and kids to visit here again.

“That’s been the biggest complaint,” Pendley said: ‘“What can our children do?’”

Manager Joyce Patel of the 21-room Scottish Inn agreed. During her 15 years at the hotel, located along U.S. 19, she’s seen occupancy remain stable on weekends but decline during the week. That happened because families quit coming to Maggie Valley, she said.

“There’s not much to do around here for the kids,” Patel said. “We’re hoping the parents and kids come back this year.”

Multigenerational travel is the buzz in tourism circles, and the prospect that Maggie Valley could soon enjoy the sight of cars packed with parents and children, grandparents and grandchildren, or better yet, grandparents, parents and children, clearly delights Lynn Collins.

Now executive director of the Maggie Valley Chamber of Commerce, Collins is no stranger to the economic magic of a successful theme park. She once worked at Ghost Town in marketing and public relations. Collins hopes that the renewal of Ghost Town will help Maggie Valley succeed in becoming a complete, year-round destination.

“We don’t have many gaps,” she said.

As winter sports become more popular in Western North Carolina, Maggie Valley has positioned itself to benefit with the addition of snow tubing and a snowmobile park to its traditional mainstay, Cataloochee Ski Resort.

Nature-based tourism is also important to Maggie Valley’s economic base, Collins said, with hikers and waterfall-lookers now joined by throngs of people eager to see elk, recently reintroduced to the Great Smoky Mountains National Park.

The chamber leader also pointed to the Maggie Valley Festival Grounds and Wheels Through Time Museum, which has exhibits of motorcycles and motorcycle memorabilia, as underpinning the post-Ghost Town Maggie Valley.

Add Ghost Town to that mix, Collins said, and the once bleak economic future of Maggie Valley suddenly looks bright indeed.

Saving Ghost Town

At least four possible buyers for Ghost Town surfaced in the years after the park closed. Finally, in late 2005, three investors announced they were buying the park and 250 acres.

Al Harper, owner of American Heritage Railways, which operates the Bryson City-headquartered Great Smoky Mountains Railroad, teamed up with Hank Woodburn, owner of nine amusement attractions in four states, and Pete Hairston, an independent venture capitalist. The men formed two corporations to oversee the deal: American Heritage Entertainment and Ghost Town Partners.

Bob Cordier likes a challenge.

So, when the 25-year veteran of the amusement park industry decided he was bored with building houses and was ready to get back into the business, Ghost Town in the Sky seemed a natural fit.

A whole lot of residents and business owners are excited — and that’s putting it mildly — about Ghost Town’s May 25 re-opening. It’s probably the most anticipated business event in years in Haywood County, and there’s good reason to believe that the additional tourist traffic will have a positive economic impact on the entire region.

Drivers on the Blue Ridge Parkway will be able to catch a few more views from overlooks through the Haywood County stretch of the popular scenic drive.

The Haywood County Tourism Development Authority gave out twice as much money in grants for festivals this year, quelling some of the controversy that erupted last year following cuts to festival funding.

When Ghost Town in the Sky recently held auditions to fill its entertainment needs, about 40 potential cowboys competed for 10 available slots.

Swain County commissioners are moving forward with a plan to reshape the county’s tourism board despite some opposition.

By Michael Beadle

When Waynesville Town Manager Lee Galloway meets fellow town managers from across the state, he inevitably hears his counterparts say, “Your town looks great. What’s your secret?”Without a beat, Galloway replies, “Let me give you a phone number and a name.”