Amid tourism slide, marketing muscle fuels Haywood rebound
Despite a decline in room occupancy tax revenue, the Haywood County Tourism Development Authority is celebrating a banner year for its signature winter event while doubling down on aggressive promotional campaigns and strategic long-term investments aimed at driving off-season traffic and insulating the county from mixed national trends in tourism spending.
Pless makes dramatic change to controversial TDA bill
Now that it’s been presented to the House Finance Committee, a bill filed by Haywood Republican Rep. Mark Pless that would have essentially abolished the Haywood County Tourism Development Authority looks much different.
Haywood TDA looks at tourism, post-Helene
Despite Hurricane Helene’s disruption of the region’s tourism industry, the entity charged with collecting and spending room occupancy taxes in Haywood County to promote visitation has presented a 10-year master plan outlining a comprehensive strategy for sustainable tourism development.