Jackson task force mired down in finer points of merging two tourism entities into one

A task force charged with creating guidelines for a joint Jackson County Tourism Development Authority is still struggling to figure out exactly how everything will work — and the deadline for making recommendations to the county leadership is drawing nearer.

Jackson County has two tourism agencies — one for the county as a whole and one for Cashiers — that oversee room tax money collected from overnight visitors by the lodging industry. Whether to merge the two entities has been a point of contention since last year.

Room tax on the rise, a sign of hope in the tourism industry

Many counties are seeing an increase in tourism-related spending this year, but most have still not bounced back to their pre-recession numbers.

The only real way for counties to measure how many tourists are stopping in their towns is through its occupancy tax revenues — that is the amount of tax revenue it receives from visitors who stay overnight in a hotel. Though even that can be slightly misleading, since people may take a daytrip somewhere and then return home at night.

Canton hopes to tap potential of downtown museum, visitor center

From Staff Reports

Patrick Willis is a history buff of the first order, so when he landed a part-time job staffing the front desk at the Canton Area Historical Museum while working on his masters in history from Western Carolina University, it was a perfect fit.

Maggie poised to loosen tight sweepstakes cap after all

Maggie Valley town leaders plan to relax the town’s strict limits on video sweepstakes machines despite the town planning board’s recommendation to maintain the status quo.

Some say good riddance as sweepstakes machines pull out of Dillsboro

Business in Dillsboro has continued to slow during the past few years, to the point that even the cash cow of video sweepstakes parlors pulled out after a brief run.

A couple of businesses have closed this year, including the Dillsboro Smokehouse Bar-B-Que — continuing a slow but steady exodus of shops in the three years since the tourist railroad once based in Dillsboro moved its operations to Bryson City.

Ghost Town’s limited opening offers a taste of historic amusement park’s new era

fr ghosttownGhost Town in the Sky opened last Wednesday — sort of.

The once-popular amusement park in Maggie Valley opened its chairlift and a new zipline just in time for the July 4 holiday and is offering rides on both attractions.

Tired of being the odd woman out, Haywood tourism member resigns

A Haywood County Tourism Development Authority board member has resigned from her seat after disagreeing with the rest of the board’s decision to close a couple of its visitors centers.

Franklin has second thoughts about motorcycle rally venue

A motorcycle rally initially planned to take over the streets of downtown Franklin in August has been given the boot, albeit a gentle one, and now will instead have to set up camp in a large field on the outskirts of town.

Fears that 4,000 bikers would cause too much disruption downtown prompted town leaders to nix Main Street as a venue for the rally. Although the rally was recruited by the town’s tourism authority in hopes of give downtown merchants an economic boost, the drawbacks — including a prolonged street closure of Main Street — ultimately seemed unworkable to the town board.

The new location in a field along Highlands Road will still bring business into downtown without the negative side effects, town leaders hope.

“It’s a win-win situation,” Franklin Mayor Joe Collins said. “We’re anxious to have the participants come to town, but obviously this is a new endeavor for us, and so we’ve settled on a location in town but not downtown. We’re starting out conservatively.”

Franklin’s motorcycle rally will rumble into town Aug. 17 through 19.

The rally hit a major roadblock in April when town leaders balked at shutting down a portion of Main Street for up to four days at the height of the tourist season.

The rally organizer, Scott Cochran of Georgia, had asked the town to shut down Main Street from Riverview to Harrison Avenue from the night of Thursday, Aug. 16, through Sunday, Aug. 19. Plus he requested the option of shutting down even more of the main thoroughfare in the throes of the rally if larger crowds dictated doing so.

Franklin has 3,600 residents — compared to an estimated 4,000 motorcycle riders that are expected to flood into town for the rally. Among the concerns: a bandstand would have been placed directly in front of a funeral home.

Though the town never officially said ‘no,’ leaders likewise never officially sanctioned the idea of having the rally downtown.

Cochran did not return phone messages seeking comment.

Summer Woodard, who serves as the town’s staff person to the Franklin Tourism Development Authority, which recruited the rally, said that after the downtown site was nixed the rally’s organizers eyed a large field on U.S. 441 used for large festivals, such as annual gem shows.

That didn’t work, either, because of scheduling conflicts, she said. But a site in a field on Highlands Road just inside the town’s limits has worked out. It will cost promoters a total of $1,500 to rent the site, money that Woodard said would come from the $15,000 already given to Cochran to promote the rally from the town’s tourism agency.

“No more money will be given,” Woodard said.

Alderman Bob Scott, a vocal critic of how the rally has been handled or not handled to date, still isn’t happy about what’s taking place even with the change in venue. He said he has lingering questions about safety, crowd control and health that aren’t being addressed.

“I still don’t believe there’s any planning,” he said. “But I’m beginning to believe I’m just beating a dead horse to death. Who knows, it may be the most successful thing there’s ever been in Franklin, but I have my doubts.”

Merchants in Franklin generally seem supportive of the rally, though they can be forgiven if there’s lingering confusion over where exactly the event will take place. Most were unclear exactly where the rally will now be held. Downtown merchants, once told of the Highlands Road location by a reporter, said they hope the motorcyclists still make it into their stores.

“It won’t be the same business that we might have had, but that’s alright,” said Betty Sapp of Rosebud Cottage on Main Street, which features items for the home. “They might still come downtown.”

Joan Robertson of Macon Furniture Mart on Main Street believes the rally will be good for Franklin.

“I think motorcyclists get a bad rap. I know some fine upstanding individuals who ride motorcycles,” she said. “I hope they come downtown and check us out.”

Robertson said she doesn’t expect to see a lot of furniture sold during a motorcycle rally, but she said that the exposure could help the town in the future.

“One day they might be back to Franklin to buy a cabin — then they’d know we have a furniture store,” Robertson said.

Michael Stewart of Jamison Jewelers doesn’t think the motorcycle rally will do that much for the pockets of merchants whether it’s held downtown or not.

“Typically when we have something downtown there’s not much business going on,” Stewart said. “They’re not here to shop. They are here to do whatever the festivities are.”

In contrast, Maryann Ingram, who does massages at A Rainbow of Healing Hands on Highlands Road directly across from where the rally will take place, sees plenty of potential clients out of all those motorcyclists.

“Hopefully it’ll bring me some business with them sitting on their butts for as long as they do,” she said. “I know a lot of people are afraid of them but it’s no big deal. Anything to bring people into town.”

Thomas Corbin of Mountain Top Coins on Highlands Road wasn’t as certain the rally would prove a good thing.

“Things can get out of hand,” Corbin said. “If they’ll come in and spend money in town and not destroy it I don’t have a problem with it. But you’re going to have more bikers than town residents.”

Maggie Valley wants to know: what should its future hold?

Business owners needs to put aside their bickering and resentments for the good of Maggie Valley, Mayor Ron DeSimone emphasized last week.

“This community has been divided for a long time,” DeSimone said at a Maggie Chamber of Commerce meeting last Tuesday. “We need a united voice. We need to come together.”

A builder and architect by trade, DeSimone likes to have a plan, but he said he needs help to make a comprehensive business plan for Maggie Valley.

“I’ve created a business plan for my business but not for a whole valley,” DeSimone said. “All I am asking for is a little of your time.”

With help from the Southwestern Commission, Maggie Valley received a $20,000 grant from the North Carolina Rural Center to develop such a plan for the valley. The commission also pointed the town to Craig Madison, the former president and CEO of the Grove Park Inn Resort and Spa. Madison, along with Maggie leaders, will travel from business to business talking to people about what they want for the valley.

Input from business owners will be the heart of the plan, DeSimone said.

“This is their plan. It belongs to the valley,” DeSimone said. “We are here to get it started.”

Madison will also be involved in crafting an economic development plan that will create a unique identity for the town, set goals for the valley, quantitatively measure growth and, most importantly, give Maggie a singular, cohesive vision.

“Something that tells us if we are on the right path,” DeSimone said.

Maggie Valley was hit hard by the recession and has been criticized in the past for pinning all its hopes and dreams on Ghost Town in the Sky, a once-popular amusement park, which like the valley fell into decline. The park was in foreclosure for a few years before longtime resident Alaska Presley bought Ghost Town and vowed to revive it.

But, people cannot expect her to save Maggie and must find some other baskets to put their eggs in, DeSimone said.

“Alaska can’t do this by herself. She can’t carry the valley,” DeSimone said.

Presley was on hand at the meeting to update attendees on the amusement park, which she hopes to re-open around July 1. Presley will only open the first of the park’s three levels. The lowest level will include a zipline and refurbished versions of some of Ghost Town’s original rides.

“The progress there is good,” Presley said. “There is enough that people would enjoy it.”

The chair lift that takes visitors up the mountain to the park is nearly fixed, and work will soon begin on the incline railway, another mode of transportation up the mountainside. However, the railway will take at least five months to fix. Work has also begun on the zipline.

Workers are still in the process of digging wells to meet Ghost Town’s water supply needs and then will need to redo the park’s plumbing, which was damaged during the seasonal freeze and thaw. However, come hell or high water, Presley is confident that the mountain will re-open by mid-summer and that she will slowly be able to restore the other two levels of the park, which will feature an Old West Town and religious-themed elements.

The calling card of tourism pays off in the mountains

In addition to the obvious benefits of tourism — jobs and revenue for the county — tourism dollars save Haywood County residents a few hundred dollars in taxes every year.

Steve Morse, a mathematics professor at the University of Tennessee, presented business owners and county tourism leaders with a faux jumbo check made out to “Each County Household.” The check was for $334.

Without tourism dollars, every household would be paying out that much more money in taxes each year.

Tourists are “temporary taxpayers,” said Morse, who spoke at a luncheon sponsored by the Haywood County Tourism Development Authority celebrating National Tourism Week.

“What a country! Where you can have people say, ‘Please come pay part of our taxes,’ and people say, ‘Sure,’” Morse said.

The tourism and hospitality industry constitute one-fifth of the jobs in Haywood County, Morse added.

“Tourism plays a large role in many people’s lives,” Morse said.

Even that truism seems like an understatement when looking at recent tourism spending numbers, which have rebounded back to pre-recession figures.

In 2007, $116.7 million was spent on tourism in Haywood County — only $400,000 more than in 2010.

“As we look forward, we see a bright future,” said Lynn Collins, executive director of the Haywood County Tourism Development Authority.

One particular advantage that Haywood County, and Western North Carolina in general, have over other parts of the country is an abundance of adventure activities — kayaking, mountain biking, hiking and the like.

“Adventure tourism is hot as a firecracker,” Morse said.

Morse pointed out that the same perks that make Haywood County a great place to visit can turn those visitors into residents or business owners.

“Today’s visitor could tomorrow’s business investor,” Morse said.

And, although good schools, affordable housing, available transportation and low tax and crime rates are still important, the next generation of entrepreneurs is also looking for open spaces, “local, unique flavor,” a sense of community, diverse cultures and natural resources when finding a place to settle.

“They want to live in Mayberry,” Morse said.

With changes in technology, people will be able to work from pretty much anywhere, he said, and Haywood County should play up its attributes to draw in new residents and businesses.

“People will change to live and work in places with diverse cultures,” Morse said.

Smokey Mountain News Logo
SUPPORT THE SMOKY MOUNTAIN NEWS AND
INDEPENDENT, AWARD-WINNING JOURNALISM
Go to top
Payment Information

/

At our inception 20 years ago, we chose to be different. Unlike other news organizations, we made the decision to provide in-depth, regional reporting free to anyone who wanted access to it. We don’t plan to change that model. Support from our readers will help us maintain and strengthen the editorial independence that is crucial to our mission to help make Western North Carolina a better place to call home. If you are able, please support The Smoky Mountain News.

The Smoky Mountain News is a wholly private corporation. Reader contributions support the journalistic mission of SMN to remain independent. Your support of SMN does not constitute a charitable donation. If you have a question about contributing to SMN, please contact us.