Blinded by the light: WNC clogger becomes social media sensation

Before March 2022, 28-year-old Zeb Ross didn’t have a social media presence. No Instagram, TikTok or Twitter. He did have a personal Facebook account for a little while, but got rid of it when he was a teenager because, according to Ross, “there’s good and bad with social media, but it can also be a distraction.”

Smokey Mountain News Logo
Go to top
Payment Information


At our inception 20 years ago, we chose to be different. Unlike other news organizations, we made the decision to provide in-depth, regional reporting free to anyone who wanted access to it. We don’t plan to change that model. Support from our readers will help us maintain and strengthen the editorial independence that is crucial to our mission to help make Western North Carolina a better place to call home. If you are able, please support The Smoky Mountain News.

The Smoky Mountain News is a wholly private corporation. Reader contributions support the journalistic mission of SMN to remain independent. Your support of SMN does not constitute a charitable donation. If you have a question about contributing to SMN, please contact us.