The organization many credit with helping to create and nurture Sylva’s vibrant downtown scene is facing the possibility of going belly up over funding issues.

During a budget work session last week, a majority of town commissioners indicated they might vote against giving money to the Downtown Sylva Association. DSA, as it’s dubbed, formed 18 years ago under a different name — Sylva Partners in Renewal — but with the same basic mission: to promote the economic growth and vitality of downtown Sylva.

The group is seeking $25,000 from the town as it moves toward dropping what it claims is an unsustainable funding method — begging for money directly from merchants — developed as a defense during previous funding attacks. DSA has created a wedge on the town board, marked by narrow split votes flip-flopping for or against DSA, depending on the winners in the last election.

The town’s support dropped from $20,000 to a low of $2,000 a year, and surged back to $12,000 last year following a brief shift in power on the board that favored DSA. This amount contrasts, by way of example, to the $45,000 a year Franklin’s town board chips-in for its Main Street program.

As happened previously in Sylva, a fiscally prudent threesome is in power these days, meaning the DSA could get far less than the amount requested. Zero dollars doesn’t look farfetched, in fact, with commissioners Harold Hensley, Ray Lewis and Danny Allen making no bones about their overall unwillingness to continue underwriting an organization they have declared too Main Street/Back Street/and a couple-of-side streets-centric. The same three town commissioners were in power when the town first yanked DSA funding seven years ago, but subsequently lost their majority control.

Commissioners Chris Matheson and Stacy Knotts are expressing support for funding DSA. Mayor Maurice Moody is, too, but he doesn’t get a vote unless there’s a tie. That possibility is not as completely farfetched as it might appear.

Because, in the melodrama that is the Sylva town board, Allen a couple of months ago announced he planned to resign … though he wouldn’t say why, when, or how exactly this exit would take place. If history serves as a guide, Allen’s resignation might not happen at all, or even be mentioned again: A few years ago Allen made exactly the same sort of pronouncement, only to continue blithely on without public explanation about why he wanted to leave in the first place, yet never did.

So, while Moody holds the potential tiebreaker, that might be as close as the mayor gets to being able to demonstrate his voting power.  

DSA is fighting back. About 20 merchants turned up at last week’s meeting to demonstrate their support for the group that represents them. Most were DSA members who’ve ponied-up money over the past few years as the town’s financial support teeter-tottered.

One state Main Street requirement is that town programs must have a paid director. DSA’s version is Julie Sylvester, who receives $20,000 a year for 20 hours. She also receives $250 a month for a health-savings account.

Robin Kevlin, speaking for DSA, told commissioners their support is critical.

“We must have active involvement of both public and private sectors for continued growth and prosperity for the town of Sylva,” said Kevlin, who works at the downtown office of Metrostat. “The Main Street program is a proven strategy for revitalization, a powerful network of linked communities, and a national support program that leads the field.”

Kevlin went on to describe downtown Sylva as the “heartbeat of northern Jackson County” and “the reason we move here and stay here.”

Jackson County Planner Gerald Green added his voice in support of DSA, playing off Kevlin’s heartbeat analogy.

“With a healthy heart the rest of the community can remain strong,” Green said in a flash of inspired speechifying.

Sylva in the past has touched on the possibility of forming a special tax district, where businesses pay a surcharge on their property taxes to support downtown initiatives. The idea was not universally supported by merchants or building owners and was dropped, however. In the absence of a tax district, the DSA relies on money from the town and from voluntary membership dues.

DSA puts its future in hands of town leaders

Downtown Sylva Association will no longer ask merchants for membership money, a financial model that has proven unsustainable, according to Julie Sylvester, executive director of Downtown Sylva Association.

The organization hopes to rely more on funding from the town, but this comes at the same time town leaders are poised to cut funding to the organization.

“The DSA has now reached the point where its solvency will be in danger unless the town acts to provide the level of funding the DSA requested of $25,000,” Sylvester said. “Unfortunately, the funding that has been set aside in the town budget for the DSA has fluctuated over the past several years, forcing the DSA to tap into its dwindling reserves to make up the difference.”

Sylvester said the group deserves money from the town’s coffers given its contributions to the community.

“The Downtown Sylva Association provides events that highlight the beauty of downtown Sylva and its community and attract visitors from both the local area, and from surrounding states,” Sylvester said in a written statement. “Without the DSA, the town of Sylva would not have received $100,000 in grants from the State of North Carolina’s Main Street program in the past year alone.” DSA also led a $120,000 fundraising effort to build Bridge Park.

DSA sponsors festivals and concerts that bring visitors downtown to spend money, helping the economy and generating tax revenue. Other DSA events “help us build a strong, family friendly community,” Sylvester said.

“In the past, the DSA received its funding through a combination of fundraisers, sponsorships, membership driven revenue and local government funding. In light of the current economic climate and the fact that only one or two other Main Street programs out of more than 50 operate with a membership based organization, the DSA made the decision to discontinue its local business membership program at the end of this fiscal year,” Sylvester said. “This has put the DSA’s funding in the hands of local government.”

While Sylva’s downtown organization struggles for stable financial footing, similar programs in Waynesville and Franklin are seeing the results that strong support can yield.

In May, Gov. Bev Perdue announced the awards of the first round of state funding for participants through the Main Street Solutions Program. Waynesville was one of the big winners, receiving a $300,000 grant to help with the rehabilitation of the historic Strand Theater building.

Also this year, the Franklin Main Street Program received a $130,000 grant from the North Carolina Rural Center that will help the town refurbish its waterfront on the Little Tennessee River.

The grant hustle is just one facet of Main Street programs, whose work also includes holding events that draw both tourists and residents back to downtowns in order to create a thriving business environment that encourages rehabilitation and growth.

Liz Parham, director of the N.C. Main Street Center, stresses the fact that each community has its own challenges, needs and resources. If there is a commonality between programs, it’s often linked to their maturity.

“A program that is 30 years old and has operated consistently that entire time may be more willing or better equipped to take on a riskier project than a 5-year-old program that struggles to secure their operating funds each year,” Parham said. “It’s a matter of how sustainable the organization is.”

According to Parham, the vast majority of N.C. Main Street programs have a full-time downtown director in place. Some, like Sylva, operate with a part-time downtown director, but it is a requirement to have paid-professional staff in place in order to be considered an active member of the state program.

Waynesville

Mayor Gavin Brown credits the Downtown Waynesville Association, which was started in 1985, with helping to kick-start a much larger effort to revive Waynesville’s downtown business district and, indeed, reinvent the town.

“You have to focus on something, and we’ve focused on revitalizing our Main Street,” Brown said. “We’ve spent a lot of money on downtown, and I think we’ve gotten a good return.”

The DWA, which gets the majority of its funding through a tax on the downtown business district, has two full-time staff and helps organize more than 20 events each year to drive traffic and create a center for community activities.

In the past three years, DWA has also increased its destination marketing efforts with the help of more than $70,000 from the Haywood County Tourism Development Authority.

Buffy Messer, the program’s executive director, believes the success has been the result of strong support from the town and its community, especially the downtown business community, and to the creation of a downtown business tax district that provides the bulk of its operating budget. It receives only a minor contribution of up to $12,000 from the town each year.

Brown thinks the tax district is the best way to fund the program because it creates ownership and autonomy.

“It gives them a voice. It takes the politics out of it a little bit, which is good,” Brown said. “It’s a community effort, but I do like the fact they’re independent of me.”

DWA has a 17-person executive board that governs its operation.

Messer said as the program has thrived, its expectations have grown. She sees DWA as a partner in the community involved in every facet of the downtown from building design and infrastructure to marketing and event planning.

“Everyone is encouraged to be a part of the solution,” Messer said. DWA focuses on its strengths when selecting projects. “We do more of what we know we do well and less of what we do not do well,” said Messer.

Franklin

The Franklin Main Street Program first came into existence in 1990 but failed to gain traction. The town re-applied for Main Street status in 2006 and the second go-round has worked much better than the first.

The town of Franklin funds the bulk of its Main Street program itself, which includes the operating of the downtown merchants’ organization, Streets of Franklin.

The town provides close to $100,000 in operating funds each year, enough to pay a full-time director and have some left for the four major festivals it stages each year.

Town Alderman Sissy Pattillo was instrumental in getting the program off the ground and serves as its liaison to the town. Pattillo remembers how hard it was to get people to take the program seriously.

“When we started we had no support, and now it’s really paying off for us,” Pattillo said. “It’s opened doors for us as a town we wouldn’t otherwise have.”

Pattillo said winning broad support for the program was the first step.

“I went to banks. I went to people I knew. I went to the county commissioners. I went everywhere, and finally they came on board with us,” said Pattillo.

The Franklin Main Street Program is different from the Downtown Waynesville Association and the Downtown Sylva Association in that it is not solely limited to the downtown business district.

While historic downtown Franklin is the only area that qualifies for the state’s program, locally they’ve expanded the vision to include the other commercial districts in the town limits.

“You can’t just do downtown,” Pattillo said. “If you have businesses in other areas, you have to include those people. If you don’t, you’re a dead duck.”

The program’s executive director, Linda Schlott, has been able to build on the support of the town and county to create new relationships with entities that have a shared vision for the town. This year, Franklin became an Appalachian Trail Community, in large part because of the Main Street program’s leadership.

“It’s the relationships and it’s getting the work out and it’s trying to make everything a partnership effort,” said Schlott.

Schlott said the support of the town has shepherded the organization to maturity.

“It’s much easier when you go talk to someone that you know you have the town behind you,” Schlott said.

What is N.C. Main Street?

Franklin, Sylva and Waynesville all have local organizations that belong to the N.C. Main Street Program, which started as part of a national revitalization effort for historic downtowns developed by the National Trust for Historic Preservation in the early 1980s.

The N.C. Main Street program provides training, planning resources and administrative support for local member organizations that rely on a combination of funding from their towns, private sources and event revenues in order to operate.

The Department of Commerce oversees the N.C. Main Street Center, which supports 61 local organizations that have, according the department’s Web site, generated $1.4 billion in new investment and 13,700 jobs since the program’s inception in 1980.

In North Carolina, the program focuses on communities that have less than 50,000 people and have a full-time town manager.

All Main Street programs are based on four fundamental renewal principles –– organization, design, promotion, and economic restructuring –– aimed at the overall goal of economic renewal in the framework of historic preservation.

Recently, the town of Sylva passed a $1.6 million budget on a 3 to 2 vote. The most contentious line item in the finance package was a $12,000 allocation to the Downtown Sylva Association.

Since the DSA was formed in 1995, its town funding has fluctuated from $20,000 at its high point to $2,000 at its nadir.

The ups and downs in the town board’s support for the DSA sheds light on a the bigger questions. How much does the town value the program?

Sylva first joined the N.C. Main Street program under the name Sylva Partnership for Renewal in 1996. With strong support from Mayor Brenda Oliver the town funded the program up to $20,000 per year and used it to drive the revitalization of Sylva’s downtown.

With the leadership of Sarah Graham, who later became a town board member, the DSA spearheaded the $120,000 fundraising drive that created Bridge Park, a unique downtown green space that hosts events like the Sylva Farmer’s Market and Concerts on the Creek.

These days, the DSA operates with less than $50,000 in its budget which includes a $12,000 contribution from the town, more than $10,000 in dues from its 50 members and another $9,500 from sponsorships.

Mayor Maurice Moody believes the DSA is under-funded by the town, and he considers it a crucial part of the equation.

“I think it’s absolutely essential really,” said Moody. “Not just for the downtown but for the whole town.”

DSA Director Julie Sylvester, a part-time employee, is worried that the program still doesn’t have a sustainable funding scheme.

“We have to go in the hole each year and dip into our savings, and that’s pretty much gone now,” Sylvester said. “Now more than ever we need the support of the town and the community.”

Sylva has broached the possibility of a business tax district, but those plans have never come to fruition. In the absence of a tax district, the DSA relies on getting more money from the town or from private sources.

With two of the five members of the town board, Ray Lewis and Danny Allen, opposing the $12,000, Sylvester fears for the future, mainly because Sylva’s town contribution is already so much lower than in surrounding Main Street communities.

Of the 10 programs around the state that serve towns of 5,000 people or less, Sylva’s contribution to the DSA is second lowest.

“I’m not just asking for money because I want to see certain things happen,” Sylvester said. “We’re trying to keep this community a place that people want to move to.”

Allen and Lewis have said they don’t like the idea of funding a program that only benefits one sector of the business community.

Moody and board members Stacy Knotts, Chris Matheson, and Sarah Graham all support the DSA.

“I think the $12,000 is just a drop in the bucket to what it needs,” Moody said. “Obviously some people feel the downtown doesn’t have much importance, but I disagree.”

Moody said he would support the expansion of the DSA to cover the town’s other business districts, but that would require even more money to accomplish effectively.

Sylvester said the support of the full board is crucial to the success of the DSA moving forward. Instead, the annual funding for DSA has been a source of controversy among elected leaders for five years running.

“I think what would be great first is for everyone to be on board and them to sit down and think through how this can happen,” Sylvester said.

The DSA has had many successes and it operates a full schedule of events throughout the year, but the history of the N.C. Main Street program has seen many local organizations fall by the wayside.

For Sylvester, support for the DSA amounts to a vote for a town with better opportunities.

“If we have a vibrant downtown it helps our property values. It helps the tourist experience and it helps our families. You need to have everyone working together to have a vibrant community,” Sylvester said.

The Sylva town board is in for another shakeup. The board will vote at 7 p.m. on Thursday, July 1, to appoint a replacement for Sarah Graham, who had to step down from her position because she and her family have moved outside the town limits.

It’s the second time in less than a year that Sylva’s board has had to vote on an appointment. Mayor Maurice Moody vacated his commissioner’s seat after the November municipal election.

Harold Henson, who lost his board seat to Danny Allen, was bypassed for the appointment when the remaining members tapped Chris Matheson for the seat Moody left.

Now Matheson, Allen, Stacy Knotts, and Ray Lewis will have to vote to fill Graham’s vacant seat. As with the November appointment, the newest town board member could provide a decisive third vote on key issues.

The make-up of Sylva’s town board shifted this week when board members voted 3-1 to replace outgoing board member Sarah Graham with Harold Hensley.

The vote changes the town’s disposition from one with a progressive voting majority to one likely to be characterized by fiscal conservatism and a more traditional philosophy.

Graham, who came to the board after leading the Downtown Sylva Association, stepped down from her seat after moving outside the town limits, making her no longer eligible to serve as an elected town leader. Hensley formerly served on the board for four years, but narrowly lost re-election last year.

Graham and Hensley often had opposing visions for the town and voted on the opposite side of key controversial issues.

It’s the second time in less than a year that Sylva’s board has had to vote to appoint one of their own. Mayor Maurice Moody vacated his seat after the November municipal election, and the board replaced him with Chris Matheson.

In the November 2009 election, board members Danny Allen and Stacy Knotts narrowly edged out Hensley. It was Allen who tipped Hensley for the spot at this week’s town board meeting.

“I think the fairest and the honest thing to do is consider the third runner up, previous board member Harold Hensley,” Allen said.

Only Knotts objected to the motion. In a dignified prepared statement she explained her opposition to Hensley, who was seated in the crowd.

“To respect the voters who voted for me I’m going to vote ‘no’ to the motion,” Knotts told Hensley. However, “I will work with you for the betterment of Sylva.”

Knott’s opposition to Hensley was based on her support for town initiatives like downtown improvements, funding for the Downtown Sylva Association, the expansion of recreational facilities and making a forray into land-use planning. That type of progressive platform is one that was largely shared in recent years by Graham and Moody — and more recently by Knotts, Graham and Matheson — giving them the three votes needed to push an agenda.

Now Hensley, Allen and Ray Lewis, who in general share a vision of fiscal conservatism, now hold the majority voting block.

Hensley downplayed his historic opposition to funding for the Downtown Sylva Association after the appointment.

“There probably will be a difference between mine and Sarah’s opinion, but I’m definitely not against the DSA,” Hensley said.

But he did indicate where is priorities lie.

“I hope I can do what I did before, which is never take a decision without the taxpayer in mind,” Hensley said.

Sylva Mayor Maurice Moody only votes in the case of a tie. Moody shares a progressive inclination with Knotts and Matheson, but has also used his energy to try to create consensus on the board. He had hoped to find a candidate that would result in a unanimous nomination.

“I’m not disappointed,” Moody said. “Harold and I agree on some things, and we disagree on some things. I can work with Harold. We’ve known each other most of our lives.”

Another result of Hensley’s appointment is that Knotts is the only sitting member of the board not originally from Sylva.

Moody said Graham had provided a fresh outlook and great experience to the board, and he said there was little point in attempting to draw meaning from a board member’s birthplace.

“I don’t put much importance on being a native, even though I am one,” Moody said. “I would put more importance on the welfare of the town.”

Funding for the Downtown Sylva Association has caused a rift in the Sylva town board for the fifth year running.

Town leaders last week approved a $2.3 million budget for the coming fiscal year by a vote of 3 to 2. Board members Ray Lewis and Danny Allen cast their votes against the budget in protest.

Lewis said two appropriations particularly irked him: a $12,000 allocation to the Downtown Sylva Association and a $2,500 contribution to the Jackson County Economic Development Commission.

“Ever since I’ve been on the board I’ve voted for a budget, but I just decided this time I wouldn’t do it,” Lewis said.

Allen would not comment on his vote, but he has previously been a critic of the town’s funding for the Downtown Sylva Association.

Town Commissioner Sarah Graham is stepping down from the board in a couple of weeks because she is moving outside the town limits, making her ineligible to serve as an elected town leader. An ardent supporter of DSA, Graham said she wanted to see the budget process through before stepping down.

Sylva Mayor Maurice Moody would have voted in the case of a tie, however, and he has always supported town funding for DSA, a point he drove home following a video presentation shown during last week’s meeting extolling the virtues of the North Carolina Main Street Program.

“That just highlights some of the benefits we do get from the Main Street program,” Moody said, pointing out the town was currently eligible for a $250,000 matching grant through the state and acknowledging Waynesville’s receipt of $300,000 through the Main Street Solutions program.

The funding for the two business development groups was a small portion of the overall budget this year. Sylva will spend nearly $1 million on its police department, $300,000 on streets and another $250,000 on administration.

Overall, the budget reflects a $40,000 decrease from last year, stemming from a decline in local sales tax.

The town of Sylva plans to impose a new parking law to stop shop owners and employees from taking up customer parking on Main Street.

While most towns in the region face the same challenge — what to do about downtown workers monopolizing coveted parking spaces — only Highlands has tried to legislate a solution so far.

Highlands has an ordinance barring employees from parking on Main Street, a model Sylva now wants to emulate.

The new ordinance comes as part of a larger attempt to fix the parking pinch in downtown Sylva, which has shop owners on Mill and Main streets infuriated by the lack of available customer parking during peak business hours.

To help alleviate the problem, the town board recently decided to rent a commercial lot near the intersection of Mill and Main and designate it for free public parking.

It will provide between 30 and 40 additional parking spaces downtown, but the board felt it needed to go a step further.

Last week, the town’s attorney Eric Ridenour offered the board a first draft of the ordinance, which would bar employees of downtown businesses from on-street parking along the one-way portions of Mill and Main streets.

Ridenour told the board that Highlands’ version of the ordinance includes an exception for service-oriented businesses like real estate offices, which need to keep their vehicles close to serve customers.

Board Member Sarah Graham said she didn’t see the need to make exceptions, particularly given the town’s investment in leasing an additional lot.

“We should free up as many spaces downtown as possible,” said Graham.

Board Member Danny Allen agreed.

“The town (now) has three parking lots, and they’re all in close proximity to one end of town,” Allen said. “It’s not going to require but a hop and a skip for them.”

The board considered a provision that would reserve spots in the newly leased lot for businesses willing to pay a rental fee.

That suggestion didn’t thrill Sylva Police Chief Jeff Jamison, who said it would be difficult to enforce.

“We’re going to be policing that lot as well as Main Street. Is that what I’m hearing?” Jamison asked. “That’s going to be difficult folks.”

The board ultimately struck the idea from the draft ordinance.

Enforcement a challenge

Ridenour said the ordinance would rely heavily on the cooperation of business owners to report violations to the Sylva police, since the department doesn’t have any staff dedicated to parking enforcement.

“The way I drafted it is in the hope that our downtown business owners will work as our eyes and ears,” said Ridenour.

The town not only lacks a dedicated parking cop, but enforcement would hinge on police officers’ ability to visually recognize the vehicles of downtown workers. If a worker’s car is indeed spotted in a parking space that’s off-limits to them, another challenge is determining whether that employee is on their shift — or happens to be shopping downtown on their day off. The board plans to hold a public hearing on the ordinance at its second meeting in July.

Sylva is not alone in confronting the issue of employees and business owners parking in spots that were meant for their customers. Waynesville’s Town Manager Lee Galloway said the problem is ubiquitous.

“I’ve worked in six towns, and I don’t think there’s one that didn’t have the same issue,” Galloway said.

Galloway recalled a running joke in Rockingham about a jeweler named Fox.

“Why does Mr. Fox park right in front of his business? Because he can’t get his car inside,” Galloway said.

Galloway said Waynesville has addressed the issue by adding more public parking –– in particular a large parking deck a block off Main Street –– and by enforcing three-hour parking limits on Main Street.

In addition, the Downtown Waynesville Association has taken on the responsibility of communicating with business owners about the need to keep customer parking free.

“We’ve tried to handle it amongst ourselves,” said Buffy Messer, the downtown association’s director. “I think the merchants try to communicate with their neighbors. We don’t mind if someone parks all day as long as they’re spending money.”

Bryson City has the same problem, especially during the high season, but Town Manager Larry Callicutt said thus far no one has suggested drafting an ordinance to confront it.

“I’m not sure there’s a town where that doesn’t happen,” said Callicutt. “They’ve always complained about it, but it’s not gotten to the point that anyone’s taken action on it.”

Galloway said he understands merchants’ anger over the issue.

“You have to turn those spots over to protect your merchants,” Galloway said. “I understand their frustration.”

Years of complaining by Sylva merchants that there isn’t enough parking downtown has spurred the Sylva town board to lease a private parking lot near the intersection of Mill and Main Streets.

The board voted 4 to 1 to lease the Sammy Cogdill parking lot for $400 per month in order to alleviate a perceived parking crunch and to address concerns about the safety of oversized vehicles parking in diagonal spots.

The ongoing debate over parking in downtown Sylva resurfaced in May when Western Carolina University student Thaddeus Huff published the findings of a downtown parking study he conducted as part of his graduate research. His conclusion contested the idea that there was a parking shortage in Sylva. Huff’s study found there were plenty of spaces in the greater downtown area — people just weren’t willing to walk more than a block to their destinations.

Huff’s study did identify the south end of Main Street as the area most in need of parking, and he suggested encouraging people to park in other parts of town as a solution.

Many local merchants, however, believed that Huff’s study — which was conducted in March — didn’t take into account congestion during the most heavily trafficked time of year or during festival weekends. They cited anecdotal evidence that customers routinely struggle to find parking at key times of day.

The town board’s vote to rent the Cogdill lot for a year should put the discussion to rest.

“It’s an opportunity for us to see if it makes an impact,” said Town Commissioner Chris Matheson.

Matheson said her vote was based as much on safety concerns as on the lack of available parking spaces downtown. Matheson said oversized vehicles parking in diagonal spots make Main Street dangerous.

“If you’re on the right side of one of those vehicles, you’re backing into an abyss,” Matheson said.

Board Member Ray Lewis was the only dissenting vote. Lewis objected to the notion of the town committing more money to downtown Sylva and suggested the money to lease the Cogdill lot should come out of the town’s annual $12,000 allocation to the Downtown Sylva Association.

Lewis’s stance on the subject may foreshadow a point of contention in the upcoming budget discussions. Town financial support of DSA has been controversial each of the past four years during budget time.

Mayor Maurice Moody said parking and DSA funding were separate issues, however.

“I think those are two separate issues and the majority of the board wants to leave DSA funding at $12,000 where its has been for the past few years,” Moody said.

The board also discussed other ways to alleviate the parking shortage in Sylva, including the option of adopting a parking ordinance similar to one in the town of Highlands that prohibits merchants and their employees from parking on the Main Street during business hours. Another alternative would see the town rent some of the spaces in the Cogdill lot to businesses that wanted to reserve spaces for their employees.

All of those discussions were informal. Moody confirmed that the Cogdill lot would be open to the public July 1 and that the bulk of the spots would be used for additional free parking.

A parking study of downtown Sylva conducted by a Western Carolina University graduate student has gotten local merchants talking and left the town board facing a puzzle.

For years downtown merchants have complained that the lack of available parking for customers hurts their businesses. But the study concludes that the town’s some 600 existing places are enough.

Thaddeus Huff –– a graduate student in public administration in his last semester at WCU –– authored the study as his final research topic for his professor, Dr. Chris Cooper. Huff circulated 50 surveys to business owners in the Downtown Sylva Association asking five basic questions about their views on parking downtown. The responses showed that 65 percent of the business owners felt there wasn’t enough parking for customers, and 69 percent felt there wasn’t enough parking for employees in downtown.

In March, Huff followed up the survey with a study of the supply and demand of parking in each of the downtown’s eight blocks, counting the number of spaces and the occupancy rate in each block four different times of day on four separate days.

The findings were surprising. Only three blocks downtown in the areas of Mill and Main streets closest to their intersection routinely had more than 70 percent of their parking spaces utilized at a given time of day.

Huff’s summary of the survey reframed the discussion about parking in downtown Sylva as having more to do with how far people are willing to walk from available spaces to their destinations.

“Given that the supply, in this case, is not the problem, the issue seems to be the proximity to certain locations for drivers,” Huff concludes in the study. “The answer is not more parking spaces. Even with no access to private lots, an argument could be made there is plenty of parking to meet the demand given the time periods the counts were conducted in.”

But tell that to the merchants who get phone calls from customers in their cars asking if they can get curbside service because they’ve already circled past the store three times.

Sarella Jackson, an employee of Harrah’s Cherokee Casino, testified to that as she walked out of Annie’s Bakery on Monday.

“Most of the time, parking is a problem. It’s relatively hard to find parking close to the building at lunch time,” Jackson said.

She said it is not uncommon for her to circle the block two or three times before she finds a spot.

Annie Ritota, who opened Annie’s Bakery eight years ago, winces when she hears customers complaining about parking.

“We do have a problem on this end of town,” Ritota said.

A parking solution discussed in the past is for the town to purchase or lease a vacant private lot on the prime stretch of Main Street, the former Dodge dealer lot owned by Sam Cogdill.

Ritota said she would support the town leasing or buying the lot, although she wasn’t 100 percent sure it would solve the problem. Instead, Ritota suggested limiting how long people could occupy a prime downtown spots.

“Obviously that lot would be very helpful,” Ritota said. “But I’ve always said maybe if we went back to paid parking so people could come and go, people wouldn’t stay all day.”

Huff has also taken planning courses, and he said from a planning perspective, the town would ideally put the empty car lot owned by Cogdill to some use because vacant lots in a downtown send the wrong message.

But both Mayor Maurice Moody and Commissioner Sarah Graham said they would have a hard time spending the town’s money on parking when it was facing a very tight budget this year.

“Right now we’re paying for a pedestrian plan and directional signage, and I’d like to see those play out before we commit to another expense in parking,” Graham said.

Sheryl Rudd, co-owner of Heinzelmannchen said Mill Street’s problem is almost certainly the result of too many merchants and their employees occupying the handful of prime on-street spots readily accessible to customers.

The result is infuriating for Rudd.

“We lose business,” she said.

Rudd attended the town board meeting where Huff presented his findings and said she appreciated the information but would like to have seen the results of a similar study conducted during the high part of the tourist season.

Rudd said she favors the idea of the town leasing the Cogdill lot and either the Downtown Sylva Association or merchants reimbursing the town for a particular number of designated spaces.

Huff, who lives in Asheville, said most of the studies he used as models dealt with bigger towns. But he still thinks Sylva’s free parking could be part of the problem.

“If you give out free pizza, there’s never enough pizza,” Huff said.

Huff recommended a number of measures that could alleviate some of the strain the merchants are feeling around parking. He advocates better signage to steer people to the town’s public lots. He also recommends a firm policy against employees parking in spots for customers, and reviewing the idea of metered parking on Main Street.

The issue of downtown employees taking up prime on-street spots in front of businesses has been a topic of heated discussion the past, and a number of downtown business owners agree that it is a starting point for the discussion.

Recently one downtown merchant anonymously left flyers on car windows that read, “Dear customers. I work downtown. I took your parking space and you, the customer, had to search for parking.”

Steve Dennis, owner of Hollifield Jewelers, also thinks employees parking on Main Street all day are a large part of the issue.

“The enforcement needs to be addressed in terms of people staying a long period of time,” Dennis said. “You don’t need to drive up and walk straight into your job.”

Mayor Moody said he needed to study the results of Huff’s project in more detail before he responded to it directly.

“I think we all need more time to look at it closely,” Moody said.

Huff agreed the same type of parking count he conducted should be repeated during the high tourist season and on a festival week, but he really believes the town has to look at the parking issue holistically and not a simple shortage of open parking spaces.

As the holiday shopping season nears its final frenzy, Sylva’s business community is stressing the importance of buying local.

The Downtown Sylva Association has seized on a national campaign called the 3/50 Project to encourage local people to patronize their own business community. It’s built around the idea that if half of the country’s employed population spent $50 per month in three locally-owned, independent businesses, it would generate $42.6 billion in revenue.

Downtown Sylva Director Julie Sylvester learned about the 3/50 Project from several local business owners. The association’s merchants have decided to use it as an ongoing promotion that will stretch beyond the holiday shopping season.

“I really see it as an education campaign,” Sylvester said. “I want people to understand that if they spend a total of $50 at three local businesses each month, that’s really what will make a difference.”

Steve Dennis, owner of Hollifield Jewelers in downtown Sylva, has embraced the 3/50 Project’s mantra at his store.

“When Julie first came in, I was impressed with the idea,” Dennis said. “Folks should be aware of the impact of buying local, but sometimes you have to rattle the cage a little bit.”

Dennis said it’s difficult to convince consumers to pay more at a time when they are struggling, but he said the campaign encourages them to think about the long-term value to the community where they live rather than merely price points.

“Folks will use big boxes and convenient set-ups out of habit more than necessity,” Dennis said. “They go because they’re convenient — not because they’re better. That’s where the education comes in. The cheapest isn’t always the best.”

Dennis has placed a 3/50 Project flyer on his counter and has enjoyed explaining the program to his patrons.

Sylvester said the DSA members have embraced the campaign as an organizing principle.

“There’s so much you can get out of a local store,” Sylvester said. “The money you spend in your own community comes back and helps grow the community.”

While the DSA is focused on 3/50 the Jackson County Chamber of Commerce is spreading a similar message through its “Love The Locals” coupon campaign. Director Julie Spiro has dispersed 1,000 coupon books featuring local retailers to high-volume traffic locations in the county.

Spiro said it’s hard to tell exactly how much the books are used, but the campaign delivers an important message.

“All we can do is put something out there to try to help the local retail and business owners and get some people to their stores,” Spiro said.

The Chamber also maintains a holiday shoppers’ hotline that helps customers locate specific items in local stores.