It’s been a little under a year since Corrina Ruffieux took over for longtime Haywood County Tourism Development Authority Executive Director Lynn Collins, but Ruffieux’s wasted little time bolstering the TDA’s destination marketing strategy with robust and insightful data meant to show the county’s relative strengths and weaknesses while also hedging against uncertainty with new initiatives designed to keep the money flowing into Western North Carolina’s tourism-based economy — especially in post-mill Canton. 

As the Coronavirus Pandemic continues to spread, Haywood County and all four of its municipalities will now prohibit non-essential activity through April 16.

The fiscal year for Haywood County’s Tourism Development Authority ended June 30, and now that all the data are in, it looks like 2017-18 was another banner year for overnight stays around the county.