Nantahala Outdoor Center opened the doors late last month on a retail and outdoor activity concept shop, NOC Asheville, inside The Grove Park Inn Resort & Spa.

“Our presence was well received by The Grove Park Inn’s guests, and we look forward to launching our unique variety of outdoor activity programs in the near future,” NOC Asheville General Manager Ross Ryan said. “We’re delighted that NOC’s products and services are adding value and scope to the already rich guest experience.”

The shop’s retail space provides quality outdoor gear, fine casual apparel and local souvenirs for local Asheville residents, as well guests of The Grove Park Inn. Guests can shop men’s, women’s and children’s apparel, footwear and accessories from leading outdoor brands. NOC provides an on-site activity concierge for hotel guests.

A community grand opening event is scheduled for NOC Asheville at The Grove Park Inn in Spring 2012. www.noc.com or www.groveparkinn.com