The World Massage Festival will hold its 6th annual festival from July 14 to 17 at Western Carolina University.

The festival allows the local community to experience various types of massage, learn about massage therapy as a profession, speak with massage schools and network with the industry’s world class instructors and therapists from around the country.

It is open to the public, from 7 to 10 p.m. on Thursday, and 9 a.m. to 5 p.m. on Friday and Saturday. Hundreds of health and massage-related products will be on displayed, demonstrated and offered for sale.

Sweet Serenity will be offering a wide variety of massage techniques at $1 per minute.  All proceeds will be donated to the Shriner Children’s Burn Hospital in Greenville, S.C.

336.957.8997 or visit www.worldmassagefestival.com.