The PDM program is designed for new and aspiring destination management professionals, providing a comprehensive foundation in destination organization functions, community roles and strategies for attracting visitors. Developed and delivered by industry experts, the program covers key areas such as marketing, visitor services and economic development. Participants gain critical skills and knowledge essential for driving tourism and supporting their communities. Graduates of the program receive a Certificate of Completion that signifies their preparedness to take on advanced roles in the travel and tourism industry.

Addy’s newly acquired skills will play an important role in advancing the Jackson County TDA’s mission to attract and serve visitors, contributing to the county’s overall growth and success, according to JCTDA Executive Director Nick Breedlove.