Farmers interesting in tapping the potential of agritourism can attend an all-day workshop on Thursday, Jan. 27, at Cataloochee Ranch in Maggie Valley.

Put on by the N.C. Cooperative Extension, “The Business Side of Agritourism” will explore the myriad ways farmers can boost their income. It can be as simple as setting aside part of the crop for a pick-your-own operation, or as involved as hosting tourists for week-long farmstays.

As the public grows more and more interested in visiting farms and buying directly from growers, farmers are responding accordingly. They are adding hiking trails and campgrounds on their land, turning their homes into a bed and breakfast, or luring people to their farms with hay rides and corn mazes.

The program will feature experts from across the state, as well as local farmers who will share their experiences. Cost is $40 per person and includes lunch and resource materials. 828.255.5522.