The initiative is now a team effort from Darby Communications and Status Forward, and the agencies will help Friends of DuPont with its Share the Trails campaign. The campaign aims to address user conflict and harmonization on the trails, as DuPont State Recreational Forest attracts more than 1 million hikers, mountain bikers, trail runners, equestrians and other visitors every year. The effort will include a mix of social media assessment and strategy, website and wayfinding design support.
“We are so excited to be selected for the Stand Up Initiative,” says Sara Landry, Executive Director of Friends of DuPont. “The Share the Trails campaign will teach visitors how to be good guests — we believe a little education can go a long way to help protect the Forest and really enhance recreation for everyone.”
Past recipients of the Stand Up Initiative’s services include the San Juan Mountains Association, the Nantahala-Pisgah Forest Partnership, Bee City USA, Grand Staircase Escalante Partners and more. In addition to Friends of DuPont, California-based Waterside Workshops also received one of this year’s awards.