Archived News

Joey's Pancake House - a Maggie Valley institution

Joey’s Pancake House owner Brenda O' Keefe announced June 6 that the revered Maggie Valley landmark that served visitors and locals alike for more than 50 year will plate its last order on Tuesday, June 13.

Fans of the eatery from across the world are doubtless scrambling to slide in before then, for one last short stack or one last chat with Brenda and the gang; the restaurant is open from 7 a.m. until noon on Monday, Tuesday, and Friday through Sunday.

For those who can't make it, take a stroll down memory lane with these recent photos from Joey's Panckake House. If you'd like to share your stories and experiences, do so in the comments section below. 

 

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Originally from Philadelphia, Joey O’Keefe worked for the famed Fountainebleau Hotel in Miami Beach – where he met wife Brenda – before opening Joey’s Pancake House in Maggie Valley in 1966. Cory Vaillancourt photo.

 

 

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Employees work the line at Joey’s Pancake House, which will close June 13 after more than 50 years in business. Cory Vaillancourt photo.

 

 

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The kitchen at Joey’s Pancake House in Maggie Valley is busy, even on an average morning. Cory Vaillancourt photo.

 

 

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Married 66 years, Lake Junaluska residents Polly (right) and Bill McRae are regular visitors to Joey’s Pancake House. Cory Vaillancourt photo.

 

 

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Joey O’Keefe had originally sought to open a restaurant with a Cuban investor in Williamsburg, Virginia; visitors to and residents of Haywood County are glad the deal fell through more than 50 years ago. Cory Vaillancourt photo.

 

 

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Diners pack Joey’s Pancake House in Maggie Valley around 10 a.m. a few hours the landmark restaurant’s closing is announced; read SMN News Editor Jessi Stone’s story here. Cory Vaillancourt photo.

 

 

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A 1965 Ford Mustang – built the year before Joey’s Pancake House opened – sits in a parking lot adjacent to the revered Maggie Valley restaurant in June, 2017. Cory Vaillancourt photo.

 

 

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The year prior to the establishment of Joey’s Pancake House in 1966, a brand new Ford Mustang cost $2,400 and the minimum wage was $1.25. Cory Vaillancourt photo.

 

 

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Over the years, celebrities like driver Richard Petty, actor Gig Young and comedian Zach Galiafinakis – just to name a few – have dined at Joey’s Pancake House. Cory Vaillancourt photo.

 

 

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Joey (left) and Brenda O’Keefe co-authored a recipe for success at Joey’s Pancake House over the course of 50 years. Donated photo.

 

 

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The August 10, 2016 cover of The Smoky Mountain News, in which SMN Staff Writer Cory Vaillancourt tells the story of Joey’s Pancake House. Read the story here. Cover design by Micah McClure.

 

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The exterior of Joey’s Pancake House on a vibrant August morning in 2016. Cory Vaillancourt photo.

 

 

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A familiar sight to many a Joey’s Pancake House patron over the past half-century – a cup of joe and paper menu. Cory Vaillancourt photo.

 

 

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Beneath wagon wheel lamps, two travellers enjoy a quiet moment at Joey’s Pancake House in August, 2016. Cory Vaillancourt photo.

 

 

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This photo of the late Joey O’Keefe adorns the cover of a work his wife, Joey’s Pancake House owner Brenda O’Keefe, commissioned called The Book of Joe. It is filled with letters of adoration from fans spanning decades and continents. Read all about it here.

 

 

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Joey’s Pancake House first opened across the street, about a block down, but has been at 4309 Soco Road since 1971. Cory Vaillancourt photo.

 

 

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Dan Kelly (left), an 88 year-old retired purchasing agent at Champion Paper in Canton cracks a joke with his 89-yeer old childhood friend Dr. Al Cline, a retired Canton dentist. Cory Vaillancourt photo.

 

 

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The sun sets over Maggie Valley landmark Joey’s Pancake House on the evening of June 6, 2017. Cory Vaillancourt photo.

 

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Gene (right) and Marsha Messer, part-time residents of Maggie Valley, have been visiting Joey’s Pancake House since the late 1970s. Cory Vaillancourt photo.

 

 

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Hundreds of thousands of cars pass by Joey’s Pancake House, at the western end of Maggie Valley, each month. Cory Vaillancourt photo.

 

 

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Amsterdam residents Ger (left) and Maryke van Praag-Beitsma stopped into Joey’s Pancake House June 6 while touring the U.S. from Washington, D.C. through Virginia and North Carolina on their way to Chicago. Cory Vaillancourt photo.

 

 

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“We’re just a little restaurant on the side of the road in Maggie Valley,” said Joey’s Pancake House owner Brenda O’Keefe. “I mean, how smart do you have to be when you see 40 hotels and motels lined up on the same street?” Cory Vaillancourt photo.

 

 

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Joey’s Pancake House slumbers before another morning of eggs, bacon, biscuits and coffee. Cory Vaillancourt photo.

 

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