More than 100 shoppers flocked to downtown Sylva on Sept. 5, dollars in hand, to flood the fire-damaged district with an influx of business. Organized by Venture Local, a Franklin organization dedicated to promoting local business, the cash mob drew people from across Jackson and Macon counties. 

“It’s a great event. All these people — that’s a lot of money,” Franklin Mayor Bob Scott said as he left the steps of the old Jackson County Courthouse, where the group had gathered. 

An Aug. 21 fire that started in Trevalino’s Restaurant damaged nearby businesses, causing the temporary closure of a portion of Main Street and some businesses to relocate or close until they get back on their feet. The goal of the cash mob was to show support and help struggling businesses meet those elusive bottom lines. 

“Lots of times tragedy, I think, brings out the best in people. Sometimes bad things that happen to someone provide an opportunity for someone else to be helpful,” said Sylva resident Dottie Hoche while en route to the shops. 

— Holly Kays, staff writer