NOC expedition gains attention

An outdoor expedition to Bolivia that puts paddlers to work delivering medical supplies to remote villages organized by Nantahala Outdoor Center got a major plug by National Geographic ADVENTURE.

The November issue of the magazine listed the trip in its top 25 list of global adventure trips.

The expedition — a joint effort between NOC and nonprofit Medicforce — aims to bring first aid training and medical attention to remote riverside communities only accessible by running seven days of Class IV-V whitewater on Bolivia’s Tuichi River.

“This is a proper expedition that will have positive outcomes for people who live out of reach of traditional medical care,” said Jono Bryant, director of Adventure Travel and Wilderness Medicine at NOC. “The trip is a totally new concept that has huge potential worldwide. I’m thankful that NOC continues to push the boundaries of whitewater by providing these new and exciting opportunities.”

The magazine labeled the expedition a “difference maker” trip, noting its objectives: delivering medical supplies, conducting basic physical exams and relaying information about common health threats. The 21-day expedition will be held in August 2010.

NOC’s expedition is ranked among some of the most extraordinary adventures across the globe, such as biking through Pacific jungles, trekking into the Arctic Circle and snorkeling with humpback whales in Tonga.

Tool to help outfitters hone marketing

Outdoor Industry Association® has launched a new database to track purchases of outdoor gear and clothing from outfitters across the country.

The tracking system will help manufacturers and retailers in the outdoor lifestyle industry see how they are stacking up against national sales and pick up trends among outdoors consumers. The system will show weekly retail sales of outdoor products from major retailers, local outfitters and the Internet.

Retailers can enroll at no cost and will be able to access the data for free. 704.987.3450.

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