The 23rd annual Business of Farming Conference, presented by the Appalachian Sustainable Agriculture Project, will be held from 8:30 a.m. to 2 p.m. Feb. 28, at A-B Tech Conference Center in Asheville. The conference offers beginning and established farmers financial, legal, operational and marketing tools to improve farm businesses and make professional connections. 

Balsam Mountain Preserve received its first platinum award from the Association of Golf Merchandisers.

The award recognizes clubs and facilities for their superior skills and innovative approaches in the golf retail sector. Entries were judged on various categories including creative ideas, revenue-generating initiatives, promotions and visual displays.  

For decades, college athletes generated millions of dollars in revenue for universities in exchange for a full tuition scholarship, at best. But a series of lawsuits beginning in the late 2000s — and a cultural shift toward athlete equity — paved the way for a monumental National Collegiate Athletic Association decision. The policy change, effective July 1, 2021, allowed these players to profit from any promotional use of their name, image and likeness, known as NIL, in company marketing. 

Despite a decline in room occupancy tax revenue, the Haywood County Tourism Development Authority is celebrating a banner year for its signature winter event while doubling down on aggressive promotional campaigns and strategic long-term investments aimed at driving off-season traffic and insulating the county from mixed national trends in tourism spending. 

It’s been a little under a year since Corrina Ruffieux took over for longtime Haywood County Tourism Development Authority Executive Director Lynn Collins, but Ruffieux’s wasted little time bolstering the TDA’s destination marketing strategy with robust and insightful data meant to show the county’s relative strengths and weaknesses while also hedging against uncertainty with new initiatives designed to keep the money flowing into Western North Carolina’s tourism-based economy — especially in post-mill Canton.