Recently released figures on the impact of tourism in Western North Carolina are encouraging. More visitors are spending more money, and that means new jobs and increased sales tax revenue.
But there’s even more relevant news for those of us who believe that tourism should be viewed as a long-term, viable industry for the region. A study conducted in Buncombe County found that successful tourism marketing leads to direct increases in more traditional manufacturing jobs. Those jobs are increasingly difficult to attract in this era of cheap overseas labor.