The mountains rising above the valleys have long been the main attraction for tourists planning a trip to Western North Carolina, but a regional initiative between local government and private entities is looking to capitalize on the recreational potential riding on the rivers beneath.

They stood in a line, trigger fingers poised, eyes fixated on the target.

 It was early morning, and the predawn sun had not yet peaked over the tops of the eastern range. An antlered male elk had his head down, buried in the tall, dew-covered grass, oblivious to the stakeout at the far edge of the meadow.

If you fall from a ledge rock-climbing, break a leg backpacking in the wilderness or twist your shoulder paddling a remote river, hope like hell that Robin Pope will happen by.

By Brent Martin • Contributor

Mention the name George Ellison to most people living in western North Carolina and what immediately comes to mind are tales of neotropical songbirds, Horace Kephart, James Mooney, Cherokee folklore, a dizzying array of plant life observations and of course, the beauty and wonder of the mountains themselves. I suppose that given his elegant and prosaic renderings of these subjects we should therefore find it no surprise that he is also a poet.

His new collection of poetry, Permanent Camp, is a kaleidoscope of poems that began more than 35 years ago when he and his wife Elizabeth, an artist, arrived at their mountain “shack” on Lands Creek in Swain County. The book’s ambiguous title and opening poem by that name originate with Ellison’s rumination on Kephart’s observation that there can be no such thing as a permanent camp – for, as Kephart says, “a camp of any kind is only a temporary hiding place.” Yet what we might imagine within the lines of this tone setting entrée is that Ellison has indeed found his permanent camp here within the folds of these ancient mountains.   

There is no hiding within these poems though, for Ellison bares much to the reader of raw and personal moments surviving harsh winter nights, pondering the aftermath of a destructive fire, looking for a lost horse, the clarity of chickweed, or the instincts of a Kingfisher. Consider the poem, Sleepless:

The creek is frozen.

All this clothing and still I shiver.

The goat rattles loose boarding behind the shack.

A decayed tree on the ridge gives way under ice.

Peering into the mirror by lamplight I see the

mole splotch spreading on my right cheek

and gray hairs spurting from my nostrils.

This is no occasion for talk so I grin

a gap-toothed grin at my new

friend who grins back at me

gap-toothedly so we nod

back and forth time and

again in full agreement

that it’s cold.  

There is a crazy wisdom in this poem, which points to Ellison’s homage and connection to the Chinese poets Tao Ch’ien and Han Shan. Midway through the collections there is a defined break where Ellison places his personal renderings of these two ancient poets in a way that works seamlessly within the subject matter of Appalachia. “Twenty Poems after Drinking Wine” and “Guffawing at the Wilderness: Thirteen Poems by Han Shan” sit boldly within the body of the collection, drawing the reader into the sparse and universal world of Chinese poetry, infused with nature as it is, and somehow completely integrating it into the inner and outer landscapes of Ellison. Brilliant and wonderful stuff, particularly since the two continents share an ancient and closely related plant world.

Along the way, there are also stories of ghost dogs, Cherokee mystics, God’s Horses, and much, much more, but worthy of note and further illustrative of Ellison’s influences, is his acknowledgement of nineteenth century British poet, William Barnes. Barnes was a master of rural verse, and his most persistent theme, as Ellison points out in the notes to his poem “Radiance A-zweep’en (In Praise of William Barnes),” is the holiness of the commonplace.  This poem, originally titled “Crossing,” has as its central feature the onomatopoeia of a horse crossing a stream, a sound which the Ellisons live with nightly as their horse Sochan repeatedly crosses the ford outside their window. With a nod to Barnes, Ellison delivers a poem that translates a restless horse into an agent of radiancy and the crossing a place of illumination. This is no easy task, and the assemblage of word and verse in this particular poem illustrates his own ability to make holiness of the commonplace.

Elizabeth Ellison’s artwork adds an enormous dimension to Permanent Camp and deserves its own review, for it is a critical element in conveying the book’s gravitas. For example, “The View from the Horse Trail,” a stunning work of color that captures Appalachia in much the same way as Chinese and Japanese nature painters, fills one whole page opposite the poem “Seeing You,” a poignant statement on the beauty of two lives spent together in harmonious awareness of the natural world around them. The red home of their many years together sits diminutively in the bottom left corner of the painting, dwarfed by purple grey mountains and stark winter trees, which to me signifies the contemplative awe that they have shared together in so many creative works such as Mountain Passages and Blue Ridge Nature Journal.

Back to the original title poem. In it, George explains to Elizabeth of his next move upon their settling on Lands Creek:

“But the next move,” I say,

“and we’ll just go on home, over the ridge

and into the park, hide out on Peachtree,

up the Middle Fork, where it’s really quiet.

And the stones in the creek bed will speak quite clearly.

And the wind in the treetops will speak softly to the stones.

And without even trying the water will listen and understand.”

If there can be a clearer commitment to the love and power of a place, I’d like to see it. Permanent Camp in many ways represents the oeuvre of the Ellisons, and with its publication, it will find a permanent home within the region’s most significant literary contributions.

Release celebration

City Lights Bookstore will celebrate the release of George Ellison’s new collection of poetry and prose at 6:30 p.m. on Friday, June 8.

Permanent Camp is a retrospective celebration of living in and observing the natural world of the Smoky Mountains. Through poetry and narratives, Ellison relates raising a family with his wife as they make a life as a writer and artist inspired by the local landscape.  

To complement Ellison’s writing, the vivid watercolor work of Elizabeth is featured throughout the book. To reserve a copy, call City Lights at 828.586.9499.

Over 100 years ago, Republican President Theodore Roosevelt said to the American people: Of all the questions which can come before this nation, short of the actual preservation of its existence in a great war, there is none which compares in importance with the great central task of leaving this land even a better land for our descendants than it is for us, and training them into a better race to inhabit the land and pass it on. Roosevelt took the issue seriously, as did members of Congress, and when he passed the Antiquities Act in 1906, he established a legal mechanism for future presidents to conserve land as well as making conservation a national bipartisan priority for decades to come.  

Yet when Congress adjourned in December, it left in its wake an unprecedented amount of legislation designed to dismantle decades of laws protecting our public lands. These decades-old laws, passed under Democratic and Republican administrations alike, put the interests of the American people first, and politics second. We enter this New Year with Congress taking the opposite philosophy, and since this is an election year, we can likely count on more of it.  

Here is a brief overview of some of the Great Outdoors Giveaway legislation that members of Congress are returning to Washington this month to work on:

• The “End of the National Monuments” Acts: Eight different bills have been introduced with the sole purpose of gutting the Antiquities Act (HR 302 – introduced by N.C. Congresswoman Elizabeth Fox – HR 758, HR 817, HR 845, HR 846, HR 2147, HR 2877, and HR 3292). All of these eviscerate the president’s authority and most seek to exempt certain states from having new national monuments designated in their borders. National monuments have proven to be economic generators wherever they are designated. The Grand Staircase-Escalante National Monument, created in 1996, is good proof of this. Steve Roberts, owner of Escalante Outfitters, says “Escalante National Monument didn’t just help the economy, it is the economy.

• The “Great Outdoors Giveaway” Act: Introduced by Congressman Kevin McCarthy, HR1581 would eliminate the Forest Service Roadless Rule, one of the most commented upon and publicly supported conservation policies in Forest Service history. This bill would open 50 million acres of currently protected land to resource extraction. Here in North Carolina it would mean that 178,000 acres of public land would no longer be protected under the Roadless Rule, and that two of our Wilderness Study Areas, Overflow and Snowbird, would lose this congressionally designated status. Former Secretary of Interior Bruce Babbitt testified that HR 1581 “… is the most radical, overreaching attempt to dismantle the architecture of our public land laws that that has been proposed in my lifetime.”  

• The “30-million Acre Giveaway” Act:  HR 2852, known as the “Action Plan for Public Lands and Education Act of 2011 and introduced by Congressman Rob Bishop of Utah, would require that the federal government give away, free of charge, 5 percent of all federal land in each western state — an area equal in size to the state of New York. Billions of dollars in assets that belong to all Americans would be given to states without giving compensation to the rightful owners — the American people. This act would gut the key purpose of the Federal Land Policy and Management Act, a bi-partisan statute enacted in 1976 that requires that federal lands be retained in public ownership unless determined to serve the national interest.  

• The “Motorize our Wilderness Areas” Act: HR 2834, introduced by Michigan Rep. Dan Benishek, contains language that would effectively destroy the Wilderness Act by allowing motorized vehicles such as snowmobiles, all terrain vehicles, motorcycles, and motorboats in designated Wilderness as long as they are used for hunting, fishing, and shooting. This act would effectively destroy the values that many hunters and anglers actually seek in Wilderness and undermine the spirit, intent, and integrity of one of America’s unique legislative contributions to permanent land protection.  

The list could go on. There are bills to allow drilling in the Arctic National Wildlife Refuge, bills to allow the Department of Homeland Security to take over all public lands on the border of Mexico and Canada, and bills to allow uranium mining near the Grand Canyon.

In the same speech Roosevelt told the American people, “Conservation means development as much as it does protection. I recognize the right and duty of this generation to develop and use the natural resources of our land but I do not recognize the right to waste them, or to rob, by wasteful use, the generations that come after us ... Moreover, I believe that the natural resources must be used for the benefit of all our people, and not monopolized for the benefit of the few ... Conservation is a great moral issue, for it involves the patriotic duty of insuring the safety and continuance of the nation.”

I think our patriotic duty this year might begin with writing our congressmen and giving them a history lesson and a call to action for protection of our natural resources instead of squandering them with these bills. And then get outside and enjoy our country’s beautiful forests and parks – they’re still some of the best in the world.

Brent Martin works in Sylva and is Southern Appalachian Regional Director for The Wilderness Society. He can be reached This email address is being protected from spambots. You need JavaScript enabled to view it..

For a good part of the past decade I have spent a lot of time riding and racing my bike. That is, up until the last few years, when starting both a career and a family finally brought an abrupt halt to my bike racing schedule. Long, daily training rides and weekends on the road traveling to races simply no longer fit into my lifestyle.  

As this past summer waned, I began to get that competitive itch again. I had been hearing a lot of buzz about cyclocross, a no-holds-barred, off-road race that several of my friends talked about constantly. I noticed a flyer for a local fall race series near Asheville. What the heck, I thought, the races are relatively short, so how hard could it be?  Like it or not, I was hooked already, before I had even lined up at the start.

A few years back I had bought a cyclocross-style bike off of E-bay for the gravel roads near my parent’s home. At the time it had seemed like a good bike for rambling around on Sunday afternoons. Little did I realize that I would soon be hammering that bike across a muddy field, wheel to wheel, handlebar to handlebar with other riders.

Fast forward to late September. I was lined up with several dozen other intrepid souls in a grassy field north of Asheville.  The first timers exchanged nervous glances, each wondering what the next half hour would hold. I reminded myself that I was under no pressure to be competitive, after all, this is only for fun, right?  

Bang! The start gun interrupted my moment of inner reflection. Like a shot we are off, 40 racers scrambling for position up a grassy incline, wheels rubbing and shoulders bumping as we jostled for position before the first of many tight turns.

The course repeatedly wound back upon itself in a myriad of snake-like, 180-degree turns. I slammed on my brakes as we hurtled into the first turn, almost coming to a complete stop to negotiate through the U-shaped path. Once through the turn, I immediately stood on my pedals and gave it everything I could muster to keep up with the surging field of racers.

Almost as soon as I got up to full speed, we hit another tight turn. The dirt path we were racing on was slick thanks to the ever present drizzle hanging in the misty fall mountain air.  Boom! A skinny dude on a sleek looking race bike hit the muddy deck just in front of me, taking down two others with him. Immediately they sprang off the ground and begin running with their bikes as I churned past them up the first of several short, but steep climbs around the course. “Welcome to cyclocross,” I thought in my head …

As you read this, you’re probably wondering, “What the heck is this brutal event called cyclocross?” You aren’t alone. Until recently, many Americans had never heard of it. It originated in Europe, where road biking is a popular sport — think Tour de France. Most road races are held in the late spring or summer to avoid cold weather. Cyclocross began as an outlet for bicycle racers to train and have fun on their bikes during the off season.  

Races are held primarily off road on specially designed courses with tight, twisty turns and a variety of obstacles such as mud, sand, stairs, and wooden barriers that require the rider to dismount from the bike and run for short distances. It is these obstacles that truly make cyclocross different.  

Oh, and did I mention the weather? Because of the seasonal aspect of cross racing, the weather can be nasty! Rain, snow, mud—anything goes. The nastier the weather, the more cross aficionados love it. Cross races seldom get cancelled due to the weather.  

One thing that makes cross racing so unique is the sheer intensity. Cyclocross races are short, generally only running from 30 minutes to an hour in duration. There are no breaks in a cross race so racers give it full gas for the entire race.

Either you are sprinting out of a corner, jumping over obstacles, or carrying your bike up a flight of stairs at a full run. In the simple words of one of my racing cohorts a few weeks ago, “that was freakin’ hard!”

Some ‘cross racers use mountain bikes to race, but the primary steed of choice for serious cyclocrossers is a skinny-tired bicycle with drop handlebars, very similar to a road bike. Although similar to a road bicycle, it has unique features such as knobby tires, mountain bike style brakes, and extra room for muddy tires to clear the bike frame.

One last element of ‘cross racing can’t be overlooked — the party. It’s impossible to show up at a cyclocross race, either as a spectator or a racer, and not have fun. At the larger races, spectators line the race course, clanging cowbells and yelling encouragement at the participants. Usually the event has a beer sponsor, which always adds to the revelry. For many of the enthusiast level racers, the post-race libations are as much a part of the event as the race itself!

My own personal half hour of pain wasn’t getting any easier.  I felt like my heart was going to explode as my lungs strained for gasps of dirt-filled air. I continued to mash the pedals around each turn and up every climb.

“One lap to go,” yelled the race announcer!  I put my head down and pushed on. Around the turns and through the mud, then one more time over the barriers. “Stick a fork in me, I’m done,” I thought to myself as I rounded the last turn. Despite the pain, I somehow found just enough in reserve to sprint for the finish line, surprising myself as much as the three racers I passed at the end.

After the race it was it was all handshakes and laughter as the muddy racers gathered together. Each of us had our own personal stories about “turn three” or “that little, steep climb at the back.” Someone shoved an ice cold can of beer in my hand and asked if I would be back next week. Would I? Absolutely.

— By Jamie Arnold • Guest writer

Joe and Dawn Johnson of Atlanta might be making another trip to the mountains next weekend after learning about the WNC OutdoorAthlon in Franklin Oct. 8 and 9.

The couple both enjoy mountain biking, and she jogs routinely for exercise — making them perfect candidates to enjoy a smorgasbord of events lined up for the family outdoor recreation event. The Johnsons were on the Blue Ridge Parkway last week riding motorcycles and enjoying the start of the fall’s leaf show.

“It sounds like fun,” Joe Johnson said, before openly speculating with his wife about whether they could angle more time off from work to make the trip back that soon to Western North Carolina.

That’s exactly the kind of response Rob Gasbarro and Cory McCall of Outfitter 76 in Franklin were hoping to generate. The business partners believe Macon County is destined, by virtue of its location and superb outdoor opportunities, to become as big an outdoor draw as such traditional stalwarts as the Nantahala Gorge.

The future’s uncertain. But what is certain is that Gasbarro and McCall, who are touting the event as “the biggest little event in the Southeast,” are hoping, even expecting, thousands to show up for the OutdoorAthlon.

So what is it? Everything, really, to do with the outdoors — think Mountain Sports Festival in Asheville; or, the Guest Appreciation Festival at the Nantahala Outdoor Center.

Here’s what’s lined up: Food, music, an outdoor triathlon, a kid’s duathlon, a 5K, an Ultimate Frisbee Team Tournament and corn hole tournament. Free clinics for fly-fishing, paddle sports, stand-up paddling, rock climbing; do-it-yourself bike maintenance and demos, backpacking and camping demo’s and more. The outdoor triathlon offers a twist on the standard trifecta — with a line-up of paddling, mountain biking and trail running instead of swimming, road biking and road running.

There are 40 vendors scheduled, plus eight food vendors. The event is free.

“It’s going well,” Gasbarro said of the organizational aspects of putting together such a gargantuan undertaking. “We’ve got lots and lots of volunteers.”

The two men also have lined up $7,000 worth of “giveaways” from outdoor specialty companies.

The events are taking place at the Cullasaja Park along Macon County’s greenway, located off Fox Ridge Road near the flea market on Highlands Road in Franklin.

Gasbarro, taking a break from minding the front desk last week at Outfitter 76 to chat about the festival, noted that remote parking is being set up, and two buses courtesy of Macon County Schools will be used to shuttle people to the event.

Visit www.outdoorathlon.com for more information.

WNC OutdoorATHLON

The event runs Saturday, Oct. 8, and Sunday, Oct. 9, in Franklin at the Cullasaja Park. There is no entrance fee.

Events start both days at noon. Here are some key events:

Saturday

• 12:30-2 p.m. Honey Locust 5K

• 12:30 Bicycle maintenance clinis

• 1 p.m. fly fishing clinic

• 1 p.m. beginner mountain bike ride

• 2-3 p.m. Kids’ duathlon

• 2 p.m. intro to kayaking

• 2-5 p.m. Ultimate Frisbee Tournament

• 3:45 p.m. intro to disc golf

Sunday

• 12 p.m. putting and long drive disc golf competition

• 12 p.m. fly casting clinic

• 2 p.m. backpacking clinic

• 12-3 p.m. Paddle parade on the Little Tennessee

• 2-4:30 p.m. Adventure Triathlon (paddle, mtn bike, trail run)

• ­­3 p.m. intro to stand-up paddling

With the explosion of outdoor sports over the past few decades in Western North Carolina, perhaps it shouldn’t come as that big a surprise another outfitting store has opened in the region.

But this one is different, in at least two ways: The guys running Outdoor 76 truly use the equipment and clothes they sell; and the gear-oriented store is located in downtown Franklin, a place known more for its older, retired population than its hit-the-woods types.

But things have been changing in Macon County, too. Franklin has bonded during the past few years with hikers on the nearby Appalachian Trail, even to the point of hosting a festival for them each year and winning an official “trail town” designation. And plenty of people here and in the neighboring communities — young, middle-aged and older — seem increasingly eager to experience the outdoor life.

That helps explain why Outdoor 76, co-owned by Rob Gasbarro and Cory McCall, has gone gangbusters since the store opened on Main Street 10 months ago.

“It’s really overwhelming, though in a good way,” said Gasbarro of the explosion in growth the outfitters are experiencing.

Outdoor 76 carries name brands such as Mountain Hardwear, Marmot, Patagonia, Scarpa, Vasque, Keen, Western Mountaineering, Salomon, MSR and more. Additionally, the two men offer guided hikes and trips, plus carry an impressive array of camping, hiking and paddling equipment. They also rent equipment.

“It’s owned and operated by enthusiasts,” Gasbarro said. “We do this because we love to do it.”

And as if opening a new store wasn’t enough, both Gasbarro’s and McCall’s wives are expecting babies. Each will have their first children, seven weeks apart, in December and February, respectively.

In the meantime, they are putting together an outdoor festival to take place Oct. 8-9 in Macon County, featuring an outdoor triathlon, 5K race, a frisbee-team tournament, disc-golf competitions, plus clinics on flyfishing, paddle sports and more.

How it came about

Gasbarro’s and McCall’s business partnership came about in an unusual fashion: they became buddies through church. Gasbarro, 35, had moved to Western North Carolina from Tampa, Fla., for a job with an engineering company. McCall, 29, a Franklin native, was working in real estate.

When the economic doldrums hit, Gasbarro’s job felt “iffy,” and real estate sales went into the toilet. The two fellows knew they needed to find other ways to make livings.

“If we’re going to struggle, we decided we might as well struggle for ourselves instead of someone else,” Gasbarro said.

And the idea for an outfitter store, jointly owned by these two outdoor enthusiasts, seemed a natural. Gasbarro had an extensive paddling background, and McCall, a longtime runner, had played around in a lot of outdoor sports.

Though many people just didn’t initially get why they’d want to chance on opening one in downtown Franklin. But the two men did their homework: Franklin’s Main Street, Gasbarro said, has the highest traffic count of any municipality west of Asheville.

Then Gasbarro pulled out maps of the region from beneath the store counter — look, he explained excitedly, Franklin is the hub of virtually every outdoor experience one can enjoy in WNC. Kayaking, rock climbing, hiking, trail running — you name it, and you can experience it within a short drive of Franklin. And if that weren’t enough, the major highways essentially all flow through, or connect into, Macon County — U.S. 441 and U.S. 64 principally.

“We’re better positioned to tap the metropolitan areas than anyone else,” he said of Franklin. “Location, location, location.”

McCall, too, felt comfortable about opening the store in his hometown.

“Franklin needed this,” he said between helping a customer decide on what shoes were needed. “Franklin needed an avenue to fulfill the needs of people who are outdoor enthusiasts.”

Other outdoor shops carrying gear, clothing and supplies in the region include Mast General Store in Waynesville, Blackrock in Sylva and Three Eagles in Franklin.

But the closest shop to Outdoor 76, as an outfitter that also offers guided tours and rentals, is the Nantahala Outdoor Center, but that’s far enough away not to pose problems. In fact, Outdoor 76 has a great relationship with NOC, Gasbarro said.

Scotty Bowman always knew he wanted to work outdoors, but he couldn’t figure out how to live his dream and also make a livable salary — so he instead paved a career in restaurants, including stints as a chef. At least, this is what Bowman did until hitting his 40s, that momentous time when folks often realize that it’s either now or never to indulge their passions.

Bowman, in taking the risk to build a new career focused on the outdoors, has become part of a unique movement that might just help the Southeast get more Wilderness Areas to enjoy. Bowman has been busy this summer building and fixing trails in remote backcountry settings with Southern Appalachian Wilderness Stewards, a new program of The Wilderness Society that works directly with the forest service to provide support for Wilderness Areas and Wilderness Study Areas.

In Wilderness Areas, you can’t use chainsaws or power tools for trail work, which makes building trails in the backcountry miles from the closest road tough work. The SAWS group is deploying volunteers into Wilderness Areas who are willing to do the heavylifting of trail work using only hand tools, such as crosscut saws, in those remote territories where firing up power tools would violate wilderness regulations.

The labor from SAWS crews not only blazes new trails and keeps existing ones maintained, they could also be key in the effort to get more areas in the national forests designated as wilderness.

Designating new wilderness areas can be controversial given the stricter rules that apply, limiting everything from motorized recreation to hunting to logging to road building.

But even hiking clubs can be against new wilderness designation if it means their volunteer efforts to maintain trails in those areas will become more difficult, explained Brent Martin, Southern Appalachian program director for the Wilderness Society’s, based out of the regional field office in Sylva.

Hiking clubs are the front line when it comes to trail maintenance. But, Martin pointed out, they are generally made up of older, retired folks, with small core groups who also work on trail maintenance. And with limited time and energy, these good Samaritans often understandably balk at the wilderness rule of not being allowed mechanized tools such as chainsaws.

Enter younger, eager men and women such as Bowman, who are simply enchanted with being able to use crosscut saws and other primitive tools. A volunteer stint with SAWS has led to a summer job for Bowman as head of a SAWS volunteer trail crew. He hopes to repeat the experience next summer.

The trail crews are trained in using the necessary primitive tools, and learn trail building and trail maintenance techniques.

Bowman is in college, and anticipates perhaps mingling the contacts made through SAWS into a more permanent outside-oriented job, such as with the U.S. Forest Service.

“I always wanted to be outside, to be a part of doing something for the trails and for the public,” the 42-year-old said. “And I’ve picked up some really cool skills doing this.”

And the wilderness areas are picking up a lot of extra maintenance help these days, said Bill Hodge, director of SAWS.

“The idea is not to replace the hiking clubs, it’s to supplement their work,” Hodge said.

In the Southern Appalachian region encompassing North Carolina, Georgia and South Carolina, there are 22 federally designated Wilderness Areas and another 14 Wilderness Study Areas, which fall under the same set of no-mechanized-tools restrictions. Wilderness Study Areas requires congressional approval to move into actual permanently protected Wilderness Areas.

Crews, such as the one led by Bowman, go into the backcountry for five-day stretches at a time to work on the trails. There have also been shorter, weekend-long programs. SAWS is also active through its Wilderness Rangers program, which has placed SAWS “rangers” on the Cherokee National Forest in east Tennessee and on the Chattahoochee National Forest in north Georgia through November.

The initiative is part of a wilderness challenge funding grant, a 10-year effort to bring all of the U.S. Forest Service’s wilderness units up to a certain standard by 2014. North Carolina’s Wilderness Areas were at a higher level this year, but since the areas are reassessed each year, it could be that a SAWS ranger will be used in this state next year, Hodge said.

The SAWS rangers are, along with other duties, helping map where camping sites are being set up in the wilderness areas, Hodge said. Plus, they often serve as the only “official” many visitors will see in these remote regions, helping to guide hikers and provide help as necessary.

SAWS also will hold its second Wilderness Skills College in partnership with the Appalachian Trail Conservancy with two weeks worth of trail techniques and crew-leadership training. This past spring the conference was at the Ocoee Ranger District Work Center in Ocoee, Tenn.

Next spring, the hope is to hold the workshops here in North Carolina, Hodge said.

Representatives from some of the biggest names in outdoor recreation will soon touch ground in Asheville for the 2010 Outdoor Industry Association’s Rendezvous.

Industry leaders from major brands like Patagonia, The North Face, REI, Merrell, Mountain Hardwear and many more will be flying through the Nantahala River on a whitewater rafting trip and exploring the Smokies by next week.

“The focus of the international outdoor industry will be on our region,” Sutton Bacon, CEO of the Nantahala Outdoor Center, which is hosting the conference.

Bacon and his peers say they hope the Rendezvous will encourage national and international businesses to open up shop in Western North Carolina.

“I think the WNC outdoor industry is certainly rolling out the red carpet,” Bacon said.

The major outdoor conference comes on the heels of Asheville being chosen as the site for a listening session as part of President Barack Obama’s America’s Great Outdoors Initiative earlier this year.

“It’s a validation of the kind of mountain lifestyle that Western North Carolina offers,” said Mark Singleton, executive director of Cullowhee-based American Whitewater.

Christine Fanning, executive director of the Outdoor Foundation, said the Smoky Mountains are iconic for the outdoor industry.

WNC is home to the most visited national park in the country, and two of the most heavily visited national forests in the country, the Blue Ridge Parkway and the Appalachian Trail. The region also serves as headquarters to major outfitters and outdoor retailers in the country.

“If there is a hub of outdoor recreation in the east, Asheville arguably can lay claim to it,” said Frank Hugelmeyer, president and CEO of the Outdoor Industry Association.

Boost from recession

A major focus of the OIA Rendezvous will be to gauge the direction the U.S. outdoor industry is headed.

Since outdoor recreation tends to be more affordable than the typical vacation, the recession has actually driven more Americans outside than before.

At Mast General Store in Waynesville, employee Jay Schoon said the economic downturn has indeed brought a boom in business.

We’ve been having one of the best years, if not the best year, that we’ve ever had,” said Schoon, who has worked in the WNC outdoor industry for almost 20 years.

During tough economic times, the relatively low cost of outdoor activities holds clear appeal.

“When you look at hiking, all you need are a pair of shoes and a backpack,” Hugelmeyer said.

Fanning said connecting with nature can also provide physical, emotional and spiritual benefits and a healthy escape from the bad news of the day.

“People really are realizing outdoor recreation is something that can sort of disconnect you from the realities of today,” Fanning said.

Statistics also show that Americans are also opting for shorter outings. Rather than setting out for a week-long backpacking trip, they will take a day hike, mountain bike or go river rafting over the same period.

“The American is becoming a consummate sampler,” Hugelmeyer said.

Still, millions of Americans have yet to step into the great outdoors.

One point to drive across to these consumers, according to Fanning, is that reconnecting with nature doesn’t have to be an expensive or complicated affair.

“You don’t necessarily need to save up and have a once a year or once a lifetime trip to Yosemite,” Fanning said. “You can be right in your backyard.”

With the American population mostly gravitating toward cities and suburbs, Hugelmeyer said OIA hopes there will be great investment in urban parks, not just national parks.

Reaching out to youth

According to OIA, 90 percent of people who participate in outdoor activities now started between the ages of 5 and 18. Children who grew up camping, hiking and biking are more likely to continue as adults. Those who stayed inside as kids likely won’t take up backpacking as adults.

But OIA has found that there is a significant decline in the number of young people participating in outdoor activities. With more technological options for entertainment, youngsters are opting to stay inside. Kids cite lack of time, lack of interest and too much schoolwork as reasons for not getting outdoors more often.

Parents may have to shoulder much of the blame for that.

“Too many find it convenient to park a child in front of a TV set or computer screen,” Hugelmeyer said.

Melanee Lester, manager of Mast General Store in Waynesville, says that kids are often interested in the outdoors but don’t have the support of the parents.

Fanning and Hugelmeyer point out that more outdoor recreation for kids could provide tangible benefits, including better grades, closer family relationships and major health benefits. Those who appreciate the outdoors will also care about conservation and being good environmental stewards.

More outdoor activity could also curb the obesity crisis in the country.

“It’s a very small investment to head off what will be a very large medical bill later on,” Hugelmeyer said.

According to Fanning, the solution will come once parents are given the skills, information and confidence to schedule outdoor activities, and young people are empowered and inspired.

“At the end of the day, this is about parents and families taking personal responsibility to take their kids out,” Hugelmeyer said.

“For all of us who have a passion for the outdoors, we also have a responsibility to pass that passion to the next generation,” Fanning said.

By the numbers*

Participation

• 48.6 percent of Americans ages 6 and older participated in outdoor recreation.

• Americans made an estimated 11.16 billion outdoor excursions in 2008.

Spike in outdoor activities

• Hiking up by 9 percent

• Camping up by 7 percent.

• Backpacking up by 19 percent.

• Mountain biking up by 10.2 percent.

• Trail running up by 15.2 percent.

Youth less interested

• 6 percent drop in people ages 6-17 participating in outdoor recreation. This number has dropped by 16.7 percent in the previous 3 years.

Most popular activities by participation rate

1. Freshwater, saltwater and fly-fishing: 17 percent of Americans.

2. Car, backyard and RV camping: 15 percent of Americans.

3. Running, jogging and trail running: 15 percent of Americans.

4. Road biking, mountain biking and BMX: 15 percent of Americans.

5. Hiking – 12 percent of Americans.

*Statistics from the Outdoor Industry Association study conducted in 2009.