The idea of turning Cullowhee into a real town drew several dozen people to a public presentation last week where they were hit with contrasting images of Old Cullowhee — a before and after of what exists now compared to what “could be.”

The difference was stark. In the world of what “could be,” Old Cullowhee was a hip pedestrian village with people drinking lattes on park benches overlooking the Tuck.

Paddlers in kayaks and joggers on a river trail served as the backdrop for an attractive row of restaurants and shops.

The now, however, is a hodgepodge — a laundromat, tattoo parlor, a Chinese and a Mexican joint, and a couple of apartment complexes are among the anchor attractions.

“I think downtown Cullowhee is a disaster waiting to be redone. It is an eyesore right now,” said Janie Prentice, a member of the Forest Hills planning board.

Yet it’s the closest WCU has to a college town of its own.

“We have a long way to go in Old Cullowhee, but there is potential,” said Mary Jean Herzog, a WCU professor of education and member of the Cullowhee Revitalization Endeavor.

The group driving the revitalization effort says it all hinges on whether the tiny nearby Village of Forest Hills will expand its town limits and annex a portion of the university and its surrounds.

“I don’t think it could actually happen without it, truth be known,” said WCU Chancellor John Bardo in a phone interview following last week’s meeting.

Being incorporated turns on the spigot for state money, from sidewalk funding to a cut of sales tax collected in the area, and taps into the federal grant pipeline. That in turn will allow the community to put in infrastructure and amenities it otherwise couldn’t afford.

There is another less tangible but equally important reason, Bardo said.

“The reality is most businesses aren’t going to come to something they don’t understand. Most companies wouldn’t understand a rural area without a town,” Bardo said.

Perhaps the most important reason — but one that is unspoken for now — is the prospect of bringing beer, wine and alcohol to the area. Alcohol sales, be it a six-pack at a minimart or glass of wine over dinner, aren’t allowed in Cullowhee. As a result, the nightlife typically associated with a college campus is markedly absent.

Restaurants or a small grocery store contemplating a foray into Cullowhee will likely want the ability to sell booze.

There are two routes to alcohol: convincing the county commissioners to allow it countywide or incorporating as a town and legalizing it in the town limits.

But Bardo and the Cullowhee revitalization group downplay alcohol as a motive in the incorporation quest.

“The motive is to provide a strong university community,” Bardo said. “The variables to make that happen are the same as the rest of the state. My interest in this is the level of services we can provide that give our university the opportunity to move forward.”

The Forest Hills town board seems open to the idea of expanding its town limits, with at least a couple of members if not more appearing to support the idea.

“The whole idea is to make a better place to live for everybody here,” said Mayor Jim Wallace.

“If it is done right I see a lot of benefits,” Board Member Gene Tweedy said.

University vs. town

PBCL Architecture in Asheville was hired about a month ago to illustrate a vibrant vision for Old Cullowhee in time for the meeting with Forest Hills leaders and residents last week.

“The goal was to try to communicate the feel of what Old Cullowhee could be,” said Richard Fort, an architect with PBCL.

As Fort surveyed the area it was instantly clear that the river was the biggest asset. The biggest weakness?

The plan depends on private developers buying land, building stores and creating a commercial district essentially from scratch. Attracting that level of private investment in this economy would be a challenge for any locale, but is possible, Fort said.

“I think it is underutilized and has some pretty good potential,” Fort said.

It’s the same challenge faced by the university as it maps out plans for a “Town Center” proposed on campus property (see related article).

In fact, Old Cullowhee and the Town Center could find themselves competing for whatever private enterprise may be willing to take a gamble on launching a new store in Cullowhee.

Bardo said he supports the vision for Old Cullowhee. Anything that makes Cullowhee more attractive and desirable will be good for the university.

But unlike plans for a Town Center on campus, remaking Old Cullowhee is not something the University can control.

“There is nothing we can do to cause it to happen,” Bardo said. “But we can support it and talk to people about it and continue to help the folks who are trying to do it. There are a lot of ways we can help — but we can only help.”

What’s in it for Forest Hills?

Residents of Forest Hills attending last week’s meeting mostly listened, with only a few asking questions. But they will ultimately want to know what’s it in for them.

“In viewing the sketches you put out, it seems the university would gain quite a lot of benefits. I need to find out what Forest Hills is going to be getting also,” said Gene Tweedy, a Forest Hills town board member.

For starters, it would mean more property tax revenue, Bardo replied.

“The second thing you gain is a set of services that currently don’t exist,” Bardo said, pointing to the prospect of new commercial establishments. “Whether that is perceived as valuable or not by your residents is not something I can speak to.”

Jeanette Evans, owner of the Mad Batter Café on WCU’s campus, said expanding the town limits will give Forest Hills control over the growth that will inevitably crop up around campus. Through land-use planning — from limiting light pollution to capping the height of buildings to preserving viewsheds — residents of the area could control how new development looks.

“It benefits us because it gives us a chance to have a voice,” Evans said. “Cullowhee wouldn’t be dominated by the university, but it would be Cullowhee and the university, two separate entities, that work together to form one great community.”

Forest Hills will hold another meeting on Aug. 24.

Forest Hills? Where’s that?

The Village of Forest Hills is a tiny town with just 347 registered voters near the WCU campus. It has a property tax rate of just 1 cent, and an area of a little over one square mile. It has no town hall nor paid employees.

The residents of Forest Hill incorporated in the late 1990s with one main purpose in mind: to pass zoning that would keep student housing out and maintain a neighborhood feel. In some ways, it looks and feels more like a homeowners association than a bona fide town, but that could take a dramatic turn if it accepts a proposition on the table from the university community.

A meeting that could lead to a completely new personality for the Cullowhee area will be finished by the time this hits the presses, but I’m hoping that the meeting gives fresh momentum to efforts to transform the Western Carolina University community.

A meeting was held last night (Aug. 3) between the Cullowhee Revitalization Endeavor (CuRvE) and the leaders and citizens of the town of Forest Hills. The Cullowhee group presented a formal proposal to Forest Hills to annex a portion of the community near the college. The move would effectively create a college town, putting portions of the Cullowhee community into the Forest Hills town limits. The move could pave the way for alcohol sales in bars and restaurants, and would offer strong land-use planning and access to state and federal grant money.

Such a move would be a stretch for both Forest Hills and the university community. Forest Hills has only 347 registered voters and was created as an enclave from the university. It is a haven where residents try to keep out some of the problems associated with college students, like loud parties and single-family residences crowded with 10 students and 10 cars parked in the street and yard.

Annexing around the university would give Forest Hills control of its destiny. It could create commercial and residential areas, working with the university as it plans for growth and change. There are lots of examples — Chapel Hill (UNC), Boone (ASU) and Greenville (ECU) — of small North Carolina towns working hand-in-hand with the local universities to create unique, livable and cool college towns. This is an opportunity to start down a similar path.

For many WCU professors and administrators, creating a lively business district around the college has been a long-time dream. Brian Railsback, an English professor and head of the Honors College, said he envisions old Cullowhee with new businesses and walkways and paths along the Tuckasegee River. Almost everyone who has ever spent time at WCU has had similar thoughts, imagining what old Cullowhee could be with some fresh investment and new businesses.

There is apparently a lot of support from the university for incorporating areas around WCU. The college town feel would certainly help attract students and professors, along with giving Jackson County and Forest Hills new sources of sales tax money.

In the end, this is really about fulfilling potential that has languished for decades. Forest Hills, WCU and the larger Cullowhee community are great places just as they are. But they could be much, much more. Here’s hoping this new dialogue opens some doors that have been shut for way too long.

An unusual proposition has landed on the doorstep of Forest Hills, a tiny speck of a town at the edge of Western Carolina University.

In hopes of transforming Cullowhee into a more vibrant college community, a group dedicated to reinventing the lackluster area around campus wants Forest Hills to expand its town limits and annex a portion of the university and its surrounds.

It would be quite a leap for a town of Forest Hills size. With only 347 registered voters, a property tax rate of just one cent, and an area of a little over one square mile, the Village of Forest Hills seems more like a homeowners association than a bona fide town. It has no town hall and no paid employees.

Yet being part of an incorporated town is crucial in the quest for WCU’s campus to be more than an island in the middle of nowhere, according to those advocating the idea.

The restaurants, coffee shops and bars typically found around universities are markedly absent at Western — witnessed by a standing joke on campus that “Cullowhee is a state of mind.”

Incorporating would give Cullowhee the option of allowing alcohol sales and bring greater access to state and federal grants, supporters say.

Conjuring up a college town from thin air isn’t exactly what advocates have in mind, but they do want a more robust commercial district. In particular, the area along Old Cullowhee Road bordering the Tuckasegee River isn’t reaching its potential.

“I think it is difficult to sustain a business there. We have seen restaurants come and go, businesses change hands or just go defunct,” said Brian Railsback, dean of the WCU Honors College who is active in Cullowhee revitalization efforts. “Rather than a backwater to the university, it could become a hub.”

The appeal came to Forest Hills by way of the Cullowhee Revitalization Effort, a group that goes by the acronym CuRvE.

The decision is ultimately up to the five members of the Forest Hills town board. So far, they appear willing to hear out the idea.

“We are part of the larger Cullowhee community, and we don’t want to divorce ourselves from that but instead look at our mutual interests,” said Clark Corwin, a Forest Hills town council member.

Details of the proposal are still in formation, including exactly what area CuRvE wants Forest Hills to annex. A public presentation by the group next week should shed light on those questions.

“I want them to share with us what their visions is and see if any of it fits with how the village is evolving,” Corwin said.

The town board is eager to keep Forest Hills residents abreast of the proposal, so much so that it sent a letter to every household in the town limits inviting them to the public meeting.

“The council would appreciate your presence and participation during this meeting,” the letter states.

The proposal to grow the town’s size comes with the suggestion for a name change: from Forest Hills to Cullowhee.

A name change would certainly create a shift in the town’s identity, Corwin said. But mention the two names to an outsider — Forest Hills and Cullowhee — and it’s easy to guess which one they’ve never heard of. Corwin said his post office address is in Cullowhee, after all, not Forest Hills.

Railsback said his group envisions a commercial district along Old Cullowhee Road with a “river walk” feel.

Road to redemption

One barrier to revitalization in Cullowhee is the lack of alcohol sales. Whether it’s a six-pack at a gas station or a glass of wine with dinner, alcohol sales aren’t allowed by Jackson County. Incorporated towns have the option of allowing alcohol sales, however.

If the annexation goes through, and if Forest Hills in turn passed a law to allow alcohol sales, it would help attract restaurants, Railsback said.

“That is the most important source of revenue for many restaurants,” Railsback said.

Railsback said legalizing alcohol sales is not the driving factor in the annexation plan, however.

“We didn’t all sit around say ‘Hey, let’s get incorporated so we can drink,’” Railsback said.

If it does pan out that way, however, beer could be sold at the Ramsey Center, where concerts and sporting events are held, and wine could be served during receptions at the Fine and Performing Arts Center — since both buildings would be taken in by the annexation.

The revitalization crew will try to convince the property owners in the area being annexed to support the move. But the most important pitch is to the people of Forest Hills. Many Forest Hills residents are affiliated with the university, from retired professors to currently faculty. For them, the motive to revitalize Cullowhee might be reason enough to support the idea.

But to others wondering what’s in it for them, Railsback points out that expanding Forest Hill’s town limits is the only way to give them control over how growth around the university will look.

“Whatever happens in Cullowhee is going to be right at their front door,” Railsback said. “If you just passively sit there, you won’t have a say in what this will look like. I don’t think that will be in their best interest.

“Let’s face it. Even if you are in Forest Hills, you are living in a part of Cullowhee. I think people are interested in having a say and being a part of creating an identify for that,” Railsback said.

Forest Hills’ forte

Land-use planning just happens to be what Forest Hills does best. In fact, it’s their raison d’être.

The residents of Forest Hill incorporated as a town in the late ‘90s with one main purpose in mind: to keep student housing out. The town sits at the edge of the University and was at risk of becoming inundated by student apartments, condos and rental units.

Residents wanted to maintain their neighborhood feel. As a town, they could pass zoning laws to do just that. The town is currently refining its ordinance to limit the number of non-related people who can live under the same roof in an effort to prevent large groups of students from renting homes in certain neighborhoods.

The town hires off-duty deputies to patrol on weekend evenings during the school year to keep a check on loud partying.

Other than the security patrols, the town’s only other service is fixing potholes and street maintenance.

Corwin sees merit in Forest Hills being a master of its own destiny, rather than allowing Cullowhee to grow up around it.

“Either way, we are going to be affected. One way, we can have participation,” Corwin said.

Incorporating a brand-new town of Cullowhee will continue to be a fallback plan if Forest Hills doesn’t take the bait.

When Cullowhee Revitalization Effort launched three years ago, Railsback said the group quickly realized not being an incorporated town was hurting them. They weren’t eligible for some state and federal grants. From sidewalks to sewer lines, the area was missing out on funding it could get it only if it were incorporated, Railsback said.

“CuRvE didn’t begin with the idea of incorporation but we recognized pretty soon if you want to improve infrastructure or get grants or even stimulus money, no one is going to touch that if you aren’t incorporated,” Railsback said. “If you have a bunch of volunteers in an unincorporated area, you aren’t going to say ‘Here is $1 million, go to it.’”

Railsback said the proposal to Forest Hills came up as an alternative to jumping through the myriad hoops of incorporating a new town.

The idea to partner with Forest Hills has been percolating for more than a year, but it was publicly broached with the Forest Hills town board in December.

“We didn’t have a plan or anything then. We just said ‘Here’s what we are trying to do and would you be interested in some kind of expansion and being involved in creating Cullowhee,’” Railsback said. “Or should we reinvent the wheel and create our own Cullowhee, which could present problems for Forest Hills.”

Meanwhile, property owners in the area to be annexed also need convincing that something positive will come from having to paying town property taxes — albeit exceptionally low ones.

“If I was a property owner I would think on the one hand, I will have a city tax to pay, but on the other hand, if what comes with that is a whitewater park down the road and sidewalks and improvements and I can sell beer and wine, the property value would increase,” Railsback said.

Property owners would also be subject to whatever zoning laws Forest Hills leaders come up with.

If property owners sign on voluntarily, it will make the process far easier for Forest Hills. If they don’t like the idea, Forest Hills can annex them anyway, but the process is more cumbersome.

Railsback said the university administration supports the move. University leaders hope to create a new university “center,” a commercial district to fill the void of a college town. Being incorporated would help.

“The university likes it because if you are going to build a town center and you want a supermarket to come here, it is a much more attractive if it is an incorporated area,” Railsback said.

Want to learn more?

The Cullowhee Revitalization Endeavor will present a formal proposal to the Village of Forest Hills to annex part of the university and surrounding area at 6 p.m. Tuesday, Aug. 3, at the Ramsey Center hospitality room on the WCU campus. It is open to the public.

Jackson County poll workers will contend with write-in ballots from at least two towns on election night this fall. One is Webster, where not enough people have stepped forward to run, leaving the town’s fate up to write-in candidates. The other is in neighboring Forest Hills, where the mayor missed the deadline to file for election and will now wage a write-in campaign.

Forest Hills Mayor James Wallace was hiking in the Swiss Alps in July when the sign-up period for candidates came and went, unbeknownst to him. When Wallace got back in town, he went by the election office only to discover he had missed the filing period and it was too late to get his name on the ballot. He now says he will run as a write-in candidate.

In the meantime, another candidate, Mark Teague, filed to run for mayor at the last minute. Teague was initially planning to run for a regular seat on the Forest Hills town board. He appeared in the Jackson County election office minutes before the filing deadline only to learn no one had signed up to run for mayor yet. So Teague filed to run for mayor instead.

Wallace said he always intended to run and had even told the rest of the town board that he would.

While Teague initially thought he was running unopposed, he said it doesn’t bother him that Wallace will be running after all as a write-in.

“Whatever turns up, turns up,” Teague said. “I was just looking to help out the neighborhood.”

Teague, 45, owns a company called Environmental, Inc., which provides wastewater treatment services. Wallace is a retired Western Carolina University professor.

Forest Hills is a tiny town of less than 350 registered voters. It was incorporated as recently as 1997 with the sole purpose of creating land-use protections that would keep out student apartments, trailer parks and undesirable commercial enterprises.

Forest Hills lacks a town hall. Records were historically kept at the mayor’s home, with the boxes shuffled off between neighbors when a new mayor got elected, along with a special fireproof box for the most important documents. When Wallace became mayor, he didn’t want to become custodian of all those boxes, however. When none of the town board members were willing to take in the boxes either, Wallace suggested renting a storage unit. Instead, the town board chose to have the records digitized with discs placed in a safe deposit box.