What price athletics? WCU football costs mount as university pursues wins
The price tag of transforming Western Carolina University’s losing football team into a winner — or anything less than a total embarrassment to Catamount fans — keeps rising, leaving students, alumni, faculty and staff at odds about whether the cost is just too high.
So how much is too much?
WCU recently paid $300,000 to buy out the latest head football coach deemed a loser. Dennis Wagner is the third straight coach WCU has bought out since 2001. And now, WCU wants to kick more than $1 million into the salaries of a new athletic director and for a replacement football coach.
Punt already, some students said this week: It’s just not worth it, particularly when students are facing a just announced, almost certain to be implemented $399-a-year increase in annual tuition and fees.
Other students, however, are calling for a push toward the end zone: a winning football team, they argued, is an integral part of a student’s university experience.
Chancellor David Belcher makes that argument, too.
“I feel that a successful athletics program is critical to a university,” he said in an email interview with The Smoky Mountain News. “And football, while just one part of an overall athletics program, is an important and visible component. In our region, it is fair to say that football is the most visible sport.”
High costs keep escalating
A typical WCU undergraduate student living on-campus and eating at the cafeteria can expect to pay $11,775 next year. Of that amount, $688 from each student will help fund the university’s athletic programs — a $71 increase when compared to last year.
By comparison, Wagner received $940,000 via WCU’s coffers for the four years he was on the job, including the $300,000 contract termination settlement.
“I just don’t think the football coaches should get paid what they’re paid,” Joshuah Gross, a WCU student said bluntly, shaking his head over the amount of money Wagner pulled down.
Gross ran out of money to attend WCU and is headed to a local community college to continue his education. He works at Rolling Stone Burrito on campus to earn his living.
“The team is terrible, and here they are planning to sink even more money into a failing program,” Gross said one day last week. “The professors are suffering — they need to redirect that money into other areas, like into the engineering department.”
WCU administrators have seen cash-strapped North Carolina cut the university’s budget $32 million since the 2008-2009 year.
Senior T.J. Eaves, the student body president at WCU and a former high school football player, views the situation differently than Gross, his former university classmate.
“To the student body a good team is very important. It directly contributes to the student experience,” Eaves said, adding that he believes most students “were excited for a change in the program.”
And, Eaves emphasized, most students supported Chancellor Belcher’s decision to make changes, including paying a failed football coach that $300,000 buyout fee.
Belcher didn’t shy from confirming that he was hired by WCU with certain expectations when it comes to the football team.
“In my conversations with the search committee, and later with the Board of Trustees, it became clear that improving the performance of the athletics program would, indeed, be an expectation of the next chancellor,” Belcher said. “And that expectation meshes perfectly with my expectations. I expect excellence in athletics, including football, just like I expect excellence in academics, in our Honors College, in our marching band, in everything we do at Western Carolina.”
Making tough decisions
WCU’s football program has been on a decided losing streak, winning only two or three games a year and garnering some nine losses. This year it won only one game. The team’s last winning season was 2005, when WCU went 5-4.
“My roommate and I went every time they were home playing this season,” said graduate student Tim Willis. “And the football team was really bad. That’s not an opinion, that’s a fact. Nobody at Western gives a (expletive) about the football team — we are all there for the marching band. They are just great.”
Willis wants to see WCU pump money back into academics, not sports.
But it just isn’t that simple, Faculty Senate Chair Erin McNelis said. Prior to joining the Faculty Senate, McNelis said she hadn’t really understood the budgeting formulas universities labor under.
There’s different pots of money, and “that’s not money we (academics) could have had anyway,” said McNelis, a math and computer science professor. “And, while my interest is predominantly academics, I recognize that students’ educations include more than that — we have an engagement component.”
Academics are funded primarily through the state and tuition. But athletics have their own funding stream, including ticket sales, sponsorships and donations.
The lion’s share — $5 million of the $8.4 million athletics budget — comes from the $688 fee assessed to each student to pay for sports.
The university also kicks in $1.2 million, justified as institutional support because it goes toward scholarships for student athletes and to pay the salaries of coaches who also teach academic courses. The university plans to phase out this funding over the next four years, however, making athletics self-sustaining.
Jason Lavigne is chair of WCU’s Staff Senate and a database administrator for the university. He’s also a WCU alumnus, and a fervent believer in building the university’s football program.
“Like it or not, the football team is a big face of the university,” Lavigne said.
Alumni pride means big bucks
Coach Wagner’s exit followed an undistinguished 8-36 record, including a recent 51-7 shellacking during homecoming by the University of Tennessee at Chattanooga football team. That horror led to outcries from alumni, which helped in the forced exodus of Athletic Director Chip Smith, who had previously extended Wagner’s contract. The WCU Board of Trustees, it should be noted, had endorsed the contract extension.
Fred Cantler, WCU’s longtime senior associate athletics director for internal operations, came out of retirement to serve as interim director of athletics. WCU is expected to name a new athletics director Wednesday, Dec. 12.
“Not all of a student’s collegiate experience is inside the classroom,” Cantler said. “It’s very important that the university’s programs are successful.”
One huge reason is financial, university leaders acknowledged. Happy alumni make more frequent, and substantially larger, donations.
“Obviously, the more success that teams are having on the fields and courts of play, the more likely alumni and other donors are to contribute toward those programs,” Belcher said. “It’s human nature to want to rally around a winner. But more important than winning, I think, is being sure that we are able to field teams that are competitive … (that) translates into both a larger number of donors and into higher amounts of donations over time.”
Laura Leatherwood of Haywood County has three degrees from WCU. She served on the search committee tasked with picking the university’s replacement athletics director.
Asked whether WCU had difficulty finding anyone willing to take the job, Leatherwood laughed and replied “no” — there were many eager candidates, she said, adding that the selection they made should prove an excellent one.
Leatherwood said athletics, along with other university programs, help students with “professional development, personal development and their networking” abilities. It helps build “good character,” she said. And, like so many others, Leatherwood emphasized that the university experience isn’t isolated to academics.
Betty Jo Allen, president of the WCU Alumni Association, could have been singing a duet with Leatherwood. Allen lives in Lincolnton and drove here to WNC to attend every home game played in Cullowhee this season.
“I’m a big supporter of the team,” said Allen, who attended WCU from 1964 through 1968. “I love athletics, and I love football.”
Allen taught in North Carolina’s public school system for 37 years. She emphasized that what is often lost in the argument about football at WCU is that the arguing is about kids — the football players are students, too. They might be losing games, but they are still just young adults trying to find their ways in the world, Allen said.
She added that it should be noted that the cumulative grade point average of WCU’s football team for spring semester 2010 (2011 fall semester still being under way), was the highest in recent memory.
That said, Allen still wants a winning football team as much as anyone associated with WCU.
“I want us to be competitive,” she said. “In everything. I want it all.”
Asked if the price tag is simply too high when academics at WCU are suffering from what Belcher himself has described as “staggering cuts,” Allen hesitated, then said: “I’m just really glad I’m not the one who has to make those kinds of decisions.”
WCU athletics by the numbers
• $8.4 million Total athletic budget
• $1.4 million Athletic Departent deficit over four years
• $400,000 projected deficit for this year
• $1.275 million Amount contributed by university
• $5 million Amount raised through student fees
• $688 Student fee assessed this year
• $71 Increase in per student fee over last year
• $252,000 Amount from ticket sales
• $55,000 Decrease in ticket sales compared to last year
• $19,000 Decrease in sponsorships/royalties compared to last year
• $4,500 Decrease in novelty/program sales compared to last year
• $2.46 million Amount spent on athletic scholarships