“This new, one-of-a-kind professional online certificate program taps into a key strength and economic growth area in Western North Carolina and nationwide: human desire to be in the great outdoors,” said Andy Coburn, a member of WCU’s research and graduate faculty and one of two faculty liaisons to the outdoor industry. 

Participants will learn the skills and information they need to grow their businesses, sharpen their leadership skills, design and develop unique outdoor products, and shape the future of the outdoor industry. Two tracks will be offered: small business/entrepreneurship and leadership. To earn the certificate, participants must take five core courses from their chosen track and choose three electives from a selection of leadership, communication, business and entrepreneurial workshops. 

Registration is $129 per workshop or $825 for the entire certificate program. Contact Jill Thompson for more information at This email address is being protected from spambots. You need JavaScript enabled to view it. or 828.227.7297. pdp.wcu.edu.