The MSSA has already started its annual Shop Small, Shop Local campaign by distributing flyers and making social media posts about effort. This is in conjunction with the annual American Express campaign, which assists small towns all across the country with marketing materials.
By being Covid safe, the public is encouraged to social distance, wear a mask and frequently sanitize hands.
The MSSA has announced that holiday music will be provided throughout the Home for the Holidays season starting on “Black Friday,” Nov. 27. Downtown shoppers and diners can expect to hear holiday music on Friday nights in downtown Sylva from 5:30 to 7:30 p.m., Nov. 27, Dec. 4, 11, and 18.
Additionally, on Shop Small Saturday (Nov. 28), holiday music will fill the streets from noon to 4:30 p.m.
For the first time, the Bridge Park Pavilion will be lighted throughout the holiday season as well.
Main Street Sylva Team member Kelly Donaldson said the Jackson County Ale Trail will be extra spirited this season with “Holiday Cheer Beer” as well.
“Our four local breweries in the district will be showcasing their Holiday Cheer Beer, including Innovation Brewing’s Drury Lane Gingerbread Brown Ale, Balsam Falls’ Santa’s Dirty Secret Cream Ale, and Lazy Hiker Brewing’s Winter Nutterland Brown Ale. Nantahala Brewing’s ale will be announced,” he said.
The second annual Holiday Window Decorating Contest is being sponsored again this year by the MSSA and its Sylva Art and Design Committee (SADC).
The official annual Town of Sylva Christmas Tree will be beautifully decorated and ready for viewing at the fountain in front of the historic courthouse throughout the Home for the Holidays season, starting on Friday, Nov. 27.