Cracking the room-tax nut

Critics of tourism-related economic development in Haywood County have joined forces with a conservative think tank from Raleigh to question the underlying premise of county travel and tourism agencies — namely, should they exist?

“Is that legitimate? Is that a core function of government?” posed Becki Gray, an analyst with the John Locke Foundation, a conservative think tank based in Raleigh.

Maggie Valley amusement park shoots for June opening

fr ghosttownMemorial Day weekend has come and gone, and Ghost Town in the Sky still appears much as the name implies. The closed gift shop and ticket windows sit watch over an empty parking lot. 

A trip back in time: New heritage museum tells the story of Swain’s people, by Swain’s people

fr swainvisitorcenterThe Smoky Mountain News recently got a sneak peek of the new Swain County Heritage Museum and Visitor’s Center. Leading the tour was David Monteith, who’s been a driving force and visionary behind the museum since its inception.

New visitor center to serve as tourist magnet for Swain

The new Swain County Heritage Museum slated to open in downtown Bryson City this weekend not only honors Swain County’s history, but the sizeable visitor center housed inside also pays homage to Swain’s future.

In pursuit of tourism dollars, Haywood festivals asked to prove their mettle

It’s an unenviable task, but one Haywood County tourism leaders face every year: weighing dozens of festivals and niche marketing campaigns vying for a share of tourism promotion dollars.

Deciding which festivals hold the most promise for luring coveted tourists is a balancing act, and one that’s sure to produce its share of winners and losers.

Jackson tourism board considers possibility of executive director

The Jackson County Tourism Development Authority may be ready to start thinking about hiring an executive director. Board members of the still-new tourism organization are currently forming an exploratory committee to ponder the possibilities.

WCU takes on tourism with inaugural conference

fr nocwcuThe takeaway from Western Carolina University’s inaugural Tourism Works conference was pretty straightforward. 

“I don’t think tourism gets enough credit for what it does for county economies, and I think it’s about time it did,” summed up Steve Morse. “In Western North Carolina, tourism is economic development.”

Growing a brand: New marketing plan offers the authentic

coverLynn Collins has honed the art of eavesdropping. It began innocently enough, unavoidable even, since nothing but a cubicle separates her from the foot traffic of downtown Waynesville. 

SEE ALSO: A new paradigm

But her accidental eavesdropping soon became intentional. From her desk at the back of the busy visitor center on Main Street, Collins keeps one ear tuned in to the tourists who pour through the door. It became her secret weapon in the fiercely competitive game of landing the almighty tourist dollar in the mountains: what’s driving them to come here, and what are they looking for when they get here? 

A new paradigm

For decades, mountain tourism strategists have concocted catchy ways to state the obvious: come visit us because we are in the mountains.

It was so predictable. And there were only so many ways you could say it.

Jackson TDA hires trio of marketing firms for trial period

fr jaxTDAAfter a split vote that followed nearly an hour of discussion, the Jackson County Tourism Development Authority hired three different marketing companies for a five-month period ending when the new fiscal year begins in June. 

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