Jackson unveils new ad campaign, celebrates upward tourism trend

After months of talking, planning and producing, Jackson County is set to unleash a new ad campaign and website showcasing the county’s best to a deep bench of potential visitors, and tourism director Nick Breedlove is enthusiastic about the results. 

Tourism entities have same goal, different focus

coverIf a rising tide lifts all boats, it only makes sense for organizations with common goals to work together, but cooperation hasn’t always come so easy for the Maggie Valley Chamber of Commerce and the Haywood County Tourism Development Authority.  

SEE ALSO:
• Three seats open on Maggie Chamber board
• The value of a Maggie chamber membership

Though both entities work toward the ultimate goal of promoting local tourism, arguments have surfaced throughout the years over funding and duplicating services. 

New Haywood Visitor Center opens in Maggie Valley

fr visitorcenterThe Haywood County Tourism Development Authority will celebrate the grand opening of its new visitor center with a ribbon cutting ceremony at 4 p.m. on Wednesday, June 15. What remains to be seen, however, is whether visitors to Haywood County will follow them.

Jackson tourism signs new marketing contract

fr jaxTDATourism folks in Jackson County are feeling hopeful after hiring a new marketing firm to spread the word about the county’s hidden wonders.

Haywood visitor center makes the move to Maggie

fr visitorcenterThe primary visitor center for Haywood County will be moving this spring from downtown Waynesville to Maggie Valley.

Tourism board contemplates firing web manager

jacksonEvery month, the Jackson County Tourism Development Authority shells out $2,650 to keep its website updated, get it to show up prominently in search results and analyze digital traffic.

Breedlove to resign as Webster mayor, take the helm of tourism agency

jacksonIt took only minutes for the Jackson County Tourism Development Authority to approve Nick Breedlove as its new contracted director last week, but for Breedlove that moment was months in the making. While the 30-year-old Webster mayor, journalist and photography business owner has plenty of tasks to fill his time, when he first heard the TDA was fishing for a director, it didn’t take long for him to decide to throw his hat in the ring.

Jackson tourism group tightens up granting requirements

jacksonWhen the Jackson County Tourism Development Authority sat down this spring to review applications for its advertising grants, it wound up facing a slew of existential questions: What is the grants’ purpose? Should the money go toward long-standing events or only start-ups? If the money’s reserved for advertising, what precisely is the definition of “advertising?”

Visitor centers may be fading, but not into oblivion

fr visitorcentersDo visitor centers still have a role in the new world of travel intel? That’s the question Haywood County tourism leaders have been pondering for the past year. And it’s not been an easy one to answer.

Jackson tourism agency considers director hire

jacksonJackson County’s getting closer to having a director in place to handle the day-to-day needs of its tourism agency with the deadline to apply for the job closing last week.

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