Nestled betwixt the Great Balsam and Plott Balsam ranges not far from Western Carolina University in Jackson County, the town of Sylva is in the midst of a transformation.

In Western North Carolina’s travel and tourism community, it’s not too unusual to find women at the helm. But when Stephanie Edwards, executive director of the Cashiers Chamber of Commerce, launched her career about 30 years ago, she was most definitely the minority. 

Sarah Miller has a glowing personality and limitless energy when it comes to pursuing her passion.

It’s a constant flow.

“All day people are coming in and out of the gallery, to wander the shop or simply to say hello,” said Elisa Holder. “It’s exciting to see what each day will bring, because each day is different — it’s never boring.”

The “wow” effect.

“When we reveal a project to a client and they have that ‘wow’ expression on their face — that’s what we’re aiming for,” said Kathryn Greeley.

It’s not unusual to hear a visiting veterinarian term Cherokee Animal Care Clinic an emergency day clinic, Dr. Robbie McLeod says as she takes a standing lunch break accompanied by a stethoscope, paperwork and a wiggly puppy in for its shots. 

Amanda James Shaw never expected she’d be back in her hometown of Franklin running the family business, especially a power tool business.

Originally from Jackson, Tennessee. Tammy Fuller moved to Sylva seven years ago. Four years after that she opened Sassy Frass Consignment on West Main Street, which will celebrate its third anniversary on Halloween.

It may be mostly men tending to the crops these days at Darnell Farms, but it’s Afton Roberts who has turned the farm into a thriving agri-tourism business in Swain County. 

Monica Brown, Innkeeper — Fryemont Inn, Bryson City. Chairperson – Smoky Mountain Host. Board Member – Swain County Tourist Development Authority. www.fryemontinn.com