There’s more than just a little irony the official Small Business Saturday promotion that encourages people to spend their money with small, independently owned businesses on Nov. 26 rather than only with big box retailers. Irony or no irony, though, the message is still relevant — small businesses are the engine of our economy, particularly in areas such as Western North Carolina. Let’s hope consumers remember that truth throughout the entire holiday shopping season, not just on this big kickoff weekend.
Now to the irony. The Small Business Saturday promotion was started by American Express, the huge credit card company that controls almost 25 percent of the credit card market in the U.S. That said, let’s give the company kudos for getting on a bandwagon that many of us have been riding on for years.
Whether it’s this Saturday, Black Friday or anytime between now and Christmas, dedicate a portion of your holiday shopping to local, independently-owned small businesses. These businesses generated 64 percent of net new jobs over the past 15 years and employ just over half of all private sector employees, according to the Small Business Administration.
When you spend money with these businesses, a higher percentage of those dollars stays in the community. Those business owners and their employees are your friends and neighbors.
During the recent Waynesville election, this issue of local vs. big box was a campaign issue. Some argued that the town’s land-use policies inhibit economic development by making it hard for standard big-boxes or chain stores to build. Alderman Leroy Roberson captured my sentiments exactly when interviewed by our newspaper. Here’s an excerpt from that story from last month:
“Cracker Barrel is not my main concern. We are getting lots of good restaurants without Cracker Barrel,” Roberson said. “I want to create a climate that provides for small business. The big chains can take care of themselves. They have millions of dollars they can invest.”
Roberson said it is appropriate to ask chain stores to respect the towns they come in to.
“They should at least try to become a part of the community, in terms of ‘OK, this is the appearance you have, how can I fit into this?’ Not ‘This is the way we do it everywhere else and if you don’t like, we are not coming,’” Roberson said.
Roberson’s philosophy fits nicely with the argument I feel compelled to make every holiday season. It’s the local businesses — whether art galleries, auto parts stores, restaurants, and local and regional retailers — that make our mountain communities such special places to live. Keep that in mind as you make your spending decisions during the holiday season and throughout the year.