Subscribe  |  Contact  |  Advertise  |  RSS Feed Other Publications

Wednesday, 07 November 2012 00:00

Diamond Brand partners to produce outdoor rec website

Written by 

Asheville retailer Diamond Brand Outdoors has partnered with to introduce a new, locally-sourced digital outdoor recreation guide for the greater Asheville area. 

Outdoor enthusiasts will be able to generate reviews of their favorite recreational areas and opportunities in the WNC region. The goal is to provide locals and visitors with first-hand, local knowledge of outdoor recreation in the area. The plan is to consolidate networks of conservationists, outdoor athletes clubs, sales representatives, guides, authors, photographers, and enthusiasts to provide people with easy access to information about outdoor recreation opportunities.

Diamond Brand Outdoors is part of Grassroots Outdoor Alliance, a coalition of the country’s independent outdoor retailers.

“Grassroots Retailers are already the hub of local knowledge for trails, crags, and put-ins in their respective markets. RootsRated will give us a way to capture, syndicate, share and constantly improve this knowledge, and most importantly, make it more readily available to break down barriers to participation in these sports,” said Sarah Merrell, marketing manager for Diamond Brand Outdoors. 


blog comments powered by Disqus
Read 1209 times


blog comments powered by Disqus

This Must Be the Place

  • This must be the place

    art theplaceI did it again. It’s 9 a.m. last Saturday at the starting line of the Cashiers Trail Mix five-mile backwoods race. I knew I should have gotten more sleep the night before, should have at least had something to eat that morning. Shouldn’t have overindulged in the libations of Friday night, nor said the things I now regretted to my girlfriend.

    Written on Wednesday, 17 September 2014 14:59