When the Bryson City and Sylva ABC boards hammered out a profit-sharing agreement for liquor orders from Harrah’s Casino, there was widespread speculation the new revenue source would bring in big money.
But the reality, so far, has been different.
“It’s not doing anywhere near what people thought it was going to do,” said Bryson City ABC store manager David Maynard.
The Bryson City store does the ordering and records the revenue on its books, then passes along a share of profits to the Sylva ABC board since the Cherokee reservation lies in both Swain and Jackson.
Harrah’s Cherokee opened its first full service bar in May, placing a start-up order with the ABC store that bumped its monthly sales numbers up 50 percent from the year before.
But since then, mixed beverages sales to the casino have averaged between $6,000 and $8,000 per week.
“That sounds like a lot of money, but the state takes a good chunk of it. We thought it was going to be a whole lot more money as far as sales. I think everybody did,” said Maynard.
With the state, the Sylva ABC board, and the tribe all involved in the formula of alcohol sales to the casino, sales don’t exactly turn directly into profit.
“It has help us make an increase from last year as far as sales, but it hasn’t helped out the profits yet,” Maynard said.
By the numbers
A spike in the volume of liquor passing through the Bryson City ABC store is a direct reflection on the bottles of booze headed for Harrah’s Casino since alcohol was legalized there.
Walk-in customers $124,192
Sales to retail outlets $91,857
Total Sales $216,049
Walk-in customers $129,134
Sales to retail outlets $11,965
Total Sales $141,099